Transcript 슬라이드 1 - PBworks

2013 Spring
Product & Service Innovation
Looking into
Technological Movie
‘Iron Man’
Helga Margrethe Beyer
Hye-su Hwang
Isabella Poebl
Yeo-reum Kang
Introduction
Iron Man
Intro
Q1,Q2
Q3,Q4
Q5,Q6
A Superhero with Artificial Heart
Iron Man – Compile of Future Technologies
Synopsis – Iron Man 1
Tony Stark, a playboy and a genius who has inherited Stark
industry from his father, realizes that his fabulous weapon is
being used by enemy in a harmful way for US. After that, he
invents metal suit, providing power with his artificial heart
gained when he was hijacked in Afghanistan. With this suit, he
saves a village, but Obadiah doesn’t like his good deed for the
world. He also gets the suit Tony left in the Afghanistan, and
develops it for the use of killing Tony. After defeating him, Tony
gets the name “Iron Man”.
Jarvis – No.1 Assistant for Tony Stark
As a artificial intelligence system, it controls everything related
to Tony, from his house and schedule, to his Ironman suit. It
can even read Tony’s mind, making a conversation with him.
Question 1 & 2
Q1
Intro
Q1,Q2
Q3,Q4
Q5,Q6
Describe the technology in terms of function and design.
Describe how it is used in the future society.
Function
Artificial Intelligence
-
Control and process every task synthetically which an owner wants to carry out
automatically or by orders including human voice using ordinary language
- Automatically find and deal with problems inside the equipment
- Read thoughts of an owner -> by connecting Jarvis (name of AI system in the movie) into
Tony’s central nervous system
How to use in the future
1. By ordering with voice, people can carry out jobs faster and more efficiently, as well as live
life more conveniently, especially in works dealing with delicate tasks like war industry or
semiconductor industry
2. As it can control the overall tasks comprehensively an owner wants to deal with, people can
think of their tasks more synthetically – so it can be used in any company, organization, or
even in home for household affairs
Question 1 & 2
Q1
Intro
Q1,Q2
Q3,Q4
Q5,Q6
Describe the technology in terms of function and design.
Describe how it is used in the future society.
Design
1. Visual form of computer program
2. Communicator
3. Equipment(carries order physically,
like computers and fixing tools)
4. Metal suit armed with weapons
Looks highly efficient, productive,
technical, and modern, mostly
consists of metal
barely has artistic or aesthetic
feature
Looks complex and hard to
understand at once
Question 1 & 2
Q2
Intro
Q1,Q2
Q3,Q4
Q5,Q6
What are the obstacles for those technologies to be adopted?
Obstacles
1. If some error occur in the artificial intelligence, it would be very fatal to the human
because many parts of the work process would depend on the artificial program.
2. It can be dangerous to depend on the artificial program too much because there are
some potential that can be hacked and abused by the villain.
Q2
How can you overcome and diffuse those technologies if you're the
CEO of the company that created those technologies?
How to Overcome
1.
2.
Enhancing the safety and security of the artificial intelligence program.
Making a solid solution system for the cases of being hacked or misused by enemies
Diffuse – How to Commercialize ‘Artificial Intelligence’ ?
1. Give the public opportunity to experience the convenience of artificial intelligence by
conference of exhibition.
2. Developing and adapting technologies separately for different usages, like ‘Home Edition’
and ‘for Enterprise’ of Windows System.
Question 3 & 4
Q3
Intro
Q1,Q2
Q3,Q4
Q5,Q6
What are the consequences of those technologies in terms
of benefits and harmful effects to society?
Benefits
1. Development of Science and Technology – By expanding A.I. to various fields, people
can solve many problems with little effort, making human life way more convenient and
efficient.
2. Security for citizen – by using Artificial Intelligence and weapons together, countries can
prevent each other’s attack, making this technology as a sign of “Ideal Peace”
Harmful effects
1. As it is hard to decide whom to control A.I. System, there must be power struggle
srrounding A.I. technology.
2. If someone takes an opportunity to misuse it, whole society can be seriously ruined, like
the case of nuclear weapons.
3. Dilemma - Can only a system (like Jarvis in Iron Man) get a sense of “will”?
If it can, how can we control this ‘will’? It can be developed in a way of harming people.
If it can’t, in the end, people should program all the things inside AI system, making no
difference from technologies existing today. (Self-updating and curing, Voice order, ….)
Question 3 & 4
Q4
Intro
Q1,Q2
Q3,Q4
Q5,Q6
What are the institutional mechanisms needed for those
technologies to be available to society?
Necessary Mechanisms
•
•
•
We need strict laws for safety and
boundary of opening A.I. technology, like
only for confirmed people or company, by
greater organization such as UN.
We need special laws and lawyers for the
cases of A.I. committing a crime with its
will.
Government should prepare for the
cultural effect of AI technology, as it is
highly related to human life. It should
consider unexpected unemployment and
lengthened holidays as people can be
substituted by AI machines.
Question 5
Q5
Intro
Q1,Q2
Q3,Q4
Q5,Q6
If you're the person who use those technologies everyday,
how would you feel about using those technologies?
The technology in our daily life
Useful for daily life
Practical
Feeling
Convenient
and
Comfortable
Having
lots of power
Unpractical
Feeling
Uncomfortable as
it reads my mind,
and feeling
complicated
No need to use A.I.
technology in daily life,
But use it only for works forcibly
Becoming Lazy
Irritated to be a
executer of a
complex system
Enjoying
communication with
‘alter ego’
Appreciating spare
time
Question 6
Q6
Intro
Q1,Q2
Q3,Q4
Q5,Q6
Do you think those technologies will be adopted in the
future? If so, when and how? If not, why not?
Yes, it will be adopted
WHY?
-
So many crimes committed by people who failed to control their emotion in important projects or
organizations A.I. can be an alternative for “human being” in crucial works which need cool-heads
Huge curiosity for the Universe
cannot be fulfilled without A.I. technology
Needs for integration seeing smartphone and tablet PC, people have nature of integration, making
their lives simple. A.I. technology would be the terminus of needs for integration.
When and How?
When? - No later than 2040
-
A.I. technology has been progressed for more than 50 years so far. From beginning to 1980s, for
30 years, it was developed really quickly, proving the theory of “neural machine”. Now, scientists
are being afraid of the days computers dominating people. Considering these two factors, we can
make a short conclusion – it was developed quickly, and it’s going to be developed quickly !
How? – From top to bottom
- Considering situation of Korean society, especially related to North Korea, it would be used in the
war industry first, and then it would move onto the aviation and luxury ship manufacturing industry,
which are core industry in Korea. And then it’s expected to spread over home-appliances.
Thank You 
Yonsei Univ.
Product & service
Innovation
Helga Margrethe Beyer
Hye-su Hwang
Isabella Poebl
Yeo-reum Kang