Transcript Slide 1

Smart investing@your library
ASEC Partners Meeting, October 21, 2009
INFORMING TODAY’S INVESTORS
Smart investing@your library
Partnership with the
American Library Association
Goals:
 Provide examples of how to inform and
assist local audiences about essential
financial and investor education issues
 Open new markets for unbiased
resources created by FINRA Foundation
grantees and others
 Establish distribution mechanisms for
sharing these resources with people in
need
Alliance Library System, Central Illinois
Smart investing@your library
Key Elements, Inputs:
 Grant funding up to $100,000
 Training on social marketing best practices
 Access to ALA’s expertise on outcomes-based
evaluation
 Media relations assistance provided by ALA
 License to use quality, unbiased investor
education resources
 Access to a growing peer network of businessreference librarians committed to improving
financial literacy
Smart investing@your library
Key Elements, Expectations:
 Use resources developed by other FINRA
Foundation grantees
 Use or adapt the FINRA Foundation’s investor
education modules
 Integrate available library technology into projects
 Engage in proactive outreach, leveraging branch
networks and community partnerships
 Share models, materials, and strategies with other
libraries
Smart investing@your library
25 Grant Sites to Date
 Invitational application process (only
public libraries and library networks)
 Peer review
 Current grantee libraries handle 38
million patron visits per year
 Extensive reach: inner-city, rural,
suburban and language-minority
communities
 A third round of grants scheduled for
December 2009, and a fourth round
in December 2010
Youngstown Public Library, Ohio
Smart investing@your library
A Growing Network . . .
We anticipate a
major expansion
Round I
in grant sites by
Round II
year end 2009.
Smart investing@your library
Grantees, by Location
Combined Grantees, Annual Data
Northeast
16%
West 24%
Service Area Population:
Library Visits:
38.36 million
Circulation:
67.71 million
Reference Transactions:
South 30%
Midwest &
Plains 40%
8.02 million
9.66 million
Smart investing@your library
What Are Grantees Doing?
 Building partnerships with schools,
universities, local government and
nonprofits to help residents with
money challenges
 Training frontline library staff to
guide patrons to reliable
information about personal finance
 Integrating financial literacy into
existing library services: GED
programs, afterschool programs,
VITA services, story times for kids
Glendale Public Library, Arizona
Smart investing@your library
What Are Grantees Doing? (cont.)
 Making financial education a fun,
social opportunity
 Expanding virtual library services
to include real-time and ondemand financial education
 Taking investor education on the
road: community events,
retirement residences, military
bases, schools
 Building personal finance
collections and ensuring they are
well used
Get Money Smart, Sacramento, California
Smart investing@your library
Who Benefits?
 Traditional library constituencies
who are regular users of library
programs and services:
 Seniors
 Teens in afterschool and summer
programs
 Parents with young children who
attend early literacy programs
 Low- and moderate-income
residents who rely on public
access computing
Milwaukee Public Library, Wisconsin
Smart investing@your library
Who Benefits? (cont.)
 Audiences who are realizing the value
of a library card and learning about
Smart investing@your library through
sustained marketing and outreach
Durham County Library, North Carolina
 “Suddenly unemployed”
 “Newly frugal”
 New Americans and English-language
learners
 Busy parents and professionals who
attend programs timed and located for
maximum convenience
 People who prefer online learning and
online communities
Smart investing@your library
What Are We Learning?
 Serendipitous timeliness
 Libraries are proving adept
at marketing financial
education
 Grantees are serving hardto-reach audiences
Fond du Lac Public Library, Wisconsin
 It’s hard to say “no” to a librarian
 Grantee models are providing roadmaps for other libraries
 Grantees are getting reliable information to people who need it
 Libraries deliver excellent value for the grant dollar
Smart investing@your library
For details about the grantees:
www.finrafoundation.org/grants/awarded/library
For more about Smart investing@your library:
Robert Ganem
[email protected]
202-728-8362