Transcript Who Remembers?

Jan. 26
No Need to log on to computer!
 Talk about entertainment
marketing
 Short Assignment/Thinking
Question
 Time to finish logo assignment

REVIEW QUESTIONS:
Your answer doesn’t
count if you don’t
raise your hand
Review Questions:
Raise you hand

Specific information about people,
such as income, age, and gender,
is known as:
a.
b.
c.
d.
Demographics
Population variables
Poll results
None of these
Review Question:

Specific information about people,
such as income, age, and gender,
is known as:
a.
b.
c.
d.
Demographics
Population variables
Poll results
None of these
ENTERTAINMENT
MARKETING


Purpose: To influence how people
choose to use their leisure time
and money
Two ways to approach it:
1.
2.
As a product to be marketed
How it uses entertainment to attract
attention to other products
WHAT IS ENTERTAINMENT?
Whatever people are willing to
spend money and spare time
viewing, rather than participating in.
 Sports are games of athletic skill
 Entertainment can be movies,
theater, circus, arts, etc.

Is a distinction required for
successful marketing?
 The
sponsoring companies
must know their customers’
needs.
 Again, back to
demographics, etc.
The beginning of change…

Where do we see marketing and
advertising now (Besides t.v., radio,
& internet)?
Public buses
 Subway cars
 Stadiums
 Theme parks (Disneyland)

THE BIG EYE IN EVERY
ROOM (Don’t write down)

Early Days of T.V. & Marketing
WWII—9 stations and < 7,000 tv sets
 1945-American Association of
Advertising Agencies encouraged the
start of t.v. advertising
 1946-NBC & Gillette Co. staged the 1st
t.v. sports spectacular: heavyweight
boxing match. 150,00 watching on
5,00 sets

Increasing Influence
From 9 stations in 1945 to 98
stations by 1949.
 1996 (50 years later) – 223 Million
sets (many homes having at least 2)
 Advertisers spent almost $42.5
Billion on t.v. ads in 1996.

INTERMISSION:
How have consumers’ lives changed
because of t.v.?
 What are some benefits of TV to
marketers and advertisers?

Assignment:

In Groups of 3-4 (no more)
#1—How has the Internet changed
entertainment marketing?
 #2—What other technology changes
have had an impact on entertainment
marketing? How? Give examples

Continue Assignment:
How creative are YOU?
Design a new logo for a major
sporting goods manufacturer.
 Explain what the logo
represents and why it will be
successful.
 This logo cannot resemble
current logos
 Get paper & markers from me

Video & assignment

http://www.apple.com/ipad/#video

What impact do you see the iPad
having?