Transcript PowerPoint on Basics Of Marketing

Sports & Entertainment
Marketing
Mrs. Wilson
Sports & Entertainment Mktg.
Rocky Point HS
Definition of Marketing
Marketing is the process of
developing, promoting, and
distributing products in order to
satisfy customers’ needs and
wants.
Known as the Marketing Mix.
Seven Key Functions
What ARE the products?
Goods
Services
Car
Food
Home
Clothes
Hospital
TV Repair
Auto Mechanics
Carpet Cleaning
Ideas
Internet
Training
Computers
Printed Materials
Short Definition of
Marketing
“The promotion of goods,
services, and ideas.”
The Four Ps of Marketing




Product
Place
Price
Promotion
Product
Any goods, services, or ideas that we wish to
sell.
Goods, Services, or Ideas
 Research:

– Defining Target Markets
– Product Design or Content
– Quantities
Quality: Standard/Deluxe
 Guarantees or Warranties

Place
Distribution is getting the right product to the
right place at the right time in the right amount
and in the right condition.
(For example: You don’t want parkas delivered to a service
station in Las Vegas!)
Distribution
 Storage & Warehousing
 Transporting

Channels of Distribution
The path a product takes from the producer to
the consumer.
 Direct
– Manufacturer
To
– Consumer
 Indirect
– Manufacturer
To
– Retailer
To
– Comsumer
Price
Determining a dollar amount at which we can
sell the product.

Costs:
– Production
– Wholesale
– Retail
Compare to Competition
 Profit Margin
 Value

Promotion
Making potential customers aware of a product
in a positive way so they will want to buy it.
Packaging
 Advertising
 Personal Selling
 Sales Promotion:

– Coupons, Discounts
Target Market
 A specific
group of consumers
that an organization selects as
the focus of its marketing plan.
Needs vs. Wants

Needs occur when people experience a
lack of basic necessities such as food,
clothing, or shelter.

Wants are things that people desire.
Ex. Getting thirsty is a need-Desiring Gatorade is a want!
Demographics

Statistics that describe a population in
terms of personal characteristics.
– Age
– Income
– Occupation
– Gender
– Ethnic background
– Educational levels
Did you know?
 1/3 Jobs
 Cornerstone Entrepreneurship
 Exciting Work With People
 Transferable Skills
 25% Growth in USA
Real Estate
Advertising
Hospitality Marketing
Customer Service
Importing/Exporting
Restaurant
Management
e-Commerce
International Marketing
Retail Management
Entrepreneur
Marketing Research
Sales Management
Fashion
Merchandising
Product Management
Service Marketing
Professional Sales
Sports Marketing
Public Relations
Travel/Tourism
Marketing
Financial Services
Food Marketing