Transcript PCB Pinterest Strategy

Pink Cake Box
Marketing Your Cake Business Online – Cutting
through the layers
1
2014 Copyright Pink Cake Box
Agenda
 About Us
 Our Online Marketing Strategy
 Website
 Social Media Marketing
 Search Engine Marketing
 Analytics
2
2014 Copyright Pink Cake Box
About Pink Cake Box
 Pink Cake Box established
 Pink Cake Box University
2005
 Boutique custom bakery
located in Denville, NJ
 Retail launching in 2014
established 2012
 Educational arm focused on
classes & tutorials
Not
Really…
Marketing Online - The Multi-Tiered
Approach
Drive
Customers
to Owned
Properties
Email
Marketing
Social Media Marketing
Analytics
Search Engine Marketing
Website
5
2014 Copyright Pink Cake Box
Website
Centerpiece of our marketing strategy
Website
Content is King
Website
Focus on your Customer Needs
Mobile Mobile Mobile!
Mobile traffic has surpassed desktop traffic
Website Wrap-up
 Hub and Spoke Model – Things move quickly, Focus on what
you own
 Develop a unique and compelling content strategy
 Stay on top of emerging trends – Think Mobile!
Social Media Marketing
Pinterest
Facebook
YouTube
Pinterest - Approach
 Assign community manager
 Interact with community
 Post related/complementary products
 Network with vendors
 Encourage Pinning on own properties (see next slide)
 Encourage Follows through posting Pinterest Icon
12
2014 Copyright Pink Cake Box
Pinterest - Make Pin Button Prominent
13
2012 Copyright Pink Cake Box
Pinterest - Persistent Call-out
14
2012 Copyright Pink Cake Box
Facebook
 Facebook Organic Reach is Plummeting
 Yet still offers real targeted AD opportunities
15
2014 Copyright Pink Cake Box
YouTube
16
2014 Copyright Pink Cake Box
YouTube – Search Positioning
17
2014 Copyright Pink Cake Box
Social Media Wrap-up
 It’s competitive out there
 Identify niche social networks
 Take risks with emerging networks
 Take advantage of targeting opportunities
 Focus & Consistency
Search Engine Marketing
Search Engine Marketing
 Google Adwords
 Remarketing
Customer Visits
website
Spends time in
wedding gallery
Offer them
targeted ads
Email Marketing
Email Marketing
 Generates some of our best conversion rates
 Explosion in mobile
22
2012 Copyright Pink Cake Box
Giveaways
 Use giveaways to generate
leads and brand awareness
 “Like” Gate
 Capture demographics for
future marketing
opportunities
We developed a custom giveaway platform across mobile and
desktop to help bolster our educational and cake businesses
6
Analytics
 Google Analytics
 What are you goals?
Questions?