Transcript culture

Cultural
Anthropology
Ideas,
Values,
attitudes
Material
Objects
Culture
Defining Culture
• Everything that a people have, think,
and do as members of a society
Material Culture
Nonmaterial culture
Things a society
makes and uses
A societies ideas
and values
• Clothing, tools, etc
• Thin is attractive,
marriage is between
1 woman and 1 man
American Culture project
• Chose two artifacts that you think reflect
American culture (one must be an example of
material culture, the other of non-material
culture). Write a short paragraph explaining
each of your artifacts (4-6 sentences for each).
• Pictures must be in color and neatly glued to
the blue/red paper you received in class
• Text must be typed
• Due Friday
Material Culture
This Louis Vuitton cake is representative of
American culture because it stands as a
symbol of our materialism and obsessive need
to display wealth, or so-called class and
sophistication. The fact that someone chose to
use a corporation’s signature monogram on a
birthday cake (thus, thereby admitting, that who
they are is what they buy) reflects this idea.
This clearly demonstrates the American
phenomena of designer worship and our
persistent self-association with material goods.
Nonmaterial culture
This song is an example of American
nonmaterial culture because it reflects our
societies values of conformity and structure.
The song expresses the idea that Americans
are obsessed with living an empty, rigid life,
where success is measured by material gain
and the passing of shallow milestones. Ones life
is only complete when the superficial, moneyorientated, suburban, ‘American Dream’ has
been achieved.
Terminology
• Ethnology – Paper written by anthropologists
that objectively analyzes the culture of a society
• Ethnocentrism – Belief that ones own culture is
superior and that the judgment of other cultures
is made by owns own standards
• Cultural relativism – When you judge a culture
by its own standards and norms
Terminology
• Culture shock – Psychological disorientation
experienced when attempting to operate in a
radically different cultural environment
• Taboo – Behavior that a culture greatly
disapproves of
– Taboos are not universal across cultures
Culture is learned
• Enculturation – process by which humans learn
culture
Culture changes
• Invention & innovation – A new idea or
improvement on an old one
Culture changes
• Cultural diffusion – ideas from one culture are
spread to another
Culture’s Influence on the body
• Can affect biological processes and bodies
• Concepts of beauty affect body modification