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eEdge: Staying Top of Mind
Your Refrigerator Magnet for the Digital Age
Michael Tritthart
Michael Tritthart
Keller Williams Plano, TX
KWU International Master Faculty
Full Time Tech Instructor/Designer
Investor - Little Rock, AR and Fairfax, VA
[email protected]
2 eEdge: Staying Top of Mind
#KWFR
Please complete an evaluation form
found in the back of your program guide.
3 eEdge: Staying Top of Mind
Time to Make Some Magnets!
What You Will Learn About eEdge
Marketing Today:
• How to enhance and market your eEdge website
• How to create and market eEdge material
#KWFR
• Difference-making additions to your marketing
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Key eEdge Website Improvements
Create Stickiness With Community Pages
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Key eEdge Website Improvements
Create stickiness with community pages by creating custom searches. Go into eEdge
and navigate to Admin, Website, Listing Search Fields to choose options. Preview
your site, go to the buy page, and run a search. Add the results page to the community
page as a hyperlink.
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Listing Search Fields
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Key eEdge Website Improvements
• Custom Page – One-Minute Brainstorm
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Marketing Your eEdge Website
Advertise custom search links.
The link doesn’t change, but the data updates.
Static Links, Dynamic Data
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Marketing Your eEdge Website
eEdge URL extensions
Add these extensions to the end of a static link for tracking and
increased lead capture.
/?ts=crg
Add this to the end of URLs advertised on Craigslist to track
lead sources.
/?ts=fb
Add this if doing custom marketing on Facebook to track
lead sources.
/syndicated/1 “We Have 60 More Properties Like This.” This works
ONLY on Featured Listings.
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Marketing Your eEdge Website
Featured Listings Example
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eEdge Marketing Pieces – Wow Factor
There are currently over 400 (406, to
be exact) individual marketing
pieces in eEdge and 25 marketing
campaigns!
Let’s take a look at some of them.
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eEdge myMarketing Pieces
Training Videos on KWConnect
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eEdge Marketing Pieces: Footers
You can store multiple footers here
with various calls to action.
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eEdge: Email Your Marketing Pieces
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eEdge: Email Your Marketing Pieces
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eEdge Marketing Pieces: Print Marketing
Create a custom mailing list. Go to my saved pieces and choose a postcard.
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eEdge MyMarketing – Create a Campaign
Create and save a piece and it then
goes into My Saved Pieces.
Creating Campaigns Is Just As Easy!
Go to Create Marketing/Campaigns and ALWAYS choose the Advanced Campaign
option. It is ONLY FOUR STEPS!
STEP 1
Choose a campaign and
then click next step.
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Step 2
If needed, edit the marketing pieces. It is just like doing the individual pieces.
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Step 3
Name it, review it, and change the order and delivery options if needed.
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Step 4
Add/Remove Contacts or Groups to finalize campaign setups.
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Q & A Time
If I don’t get to your question during the session I will
be happy to answer it outside of the session room, or
you can email me at [email protected].
Better yet, visit the KW Technology booth while at
Family Reunion. We want you attracting business
with our eEdge magnet!
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Thank You!
Please complete an evaluation form found
in the back of your program guide.
To download a free copy of this presentation,
GO TO:
www.familyreunion.kw.com/downloads
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