Transcript - SlideBoom

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What is Online marketing
Benefits of online marketing
Search engine marketing
Search engine optimization
Email marketing
Pay per click marketing
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Online marketing is known as Internet marketing,
e-marketing, and web marketing.
 Online marketing is the marketing of a product or
services over the Internet.
 These services are search engine marketing,
search engine optimization, Pay per click, Email
marketing, and digital marketing.
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Two-way communication channel
Business have global reach
Measurable
One to one approach
Low cost (cheap)
Far-reaching
Fast
Easy
Drive high quality traffic to the websites
Increase brand visibility
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Marketing can be done via
outbound or inbound.
Examples of outbound marketing
are radio, telephone,
television, newspaper.
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Examples of inbound marketing
are E-mail marketing, SEM, SEO etc.
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Search engine marketing is a form of Internet
marketing used to promote websites by their
visibility in search engine result page.
 Search engine marketing mechanisms include
search engine optimization, pay per click, and
social networking.
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Search engine optimization (SEO) is a method
used to improve the visibility of a website in a
search engine result page.
 Two techniques of SEO are:
 1. On-page SEO
 2. Off-page SEO
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Header tag
Meta tag(title, keyword, and description)
Image alt tag
Quality content
Internal link
XML sitemap
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Social bookmarking
Link building
Forum marketing
Blogging
Video marketing
Pdf submission
Infographic
PPT submission
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Email marketing is a form of direct marketing,
used to promote product, service, or brand by
sending direct email to the target customer.
 Benefits of Email-marketing are- paper free,
lower cost, global reach, and easy to create.
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Pay per click is also known as cost per click; Pay
per click is an online marketing technique, where
the advertiser pays to the publisher when web
user click on their ad and this kind of marketing is
quite popular with the Internet marketers.
 Pay per click marketing is easier and costeffective. The ads for PPC campaign should be
written and design in a good way that attract
visitors.
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