Transcript Search engine optimization

By Tommy Koh – SEO GEEK PTE LTD
 What is SEO
 Intro to SEO
 On-Site Optimization
 Off-Site Optimization
 Yoast Plugin
 Search engine optimization (SEO)
is the process of affecting the
visibility of a website or a web page
in a search engine's unpaid
results—often referred to as
"natural," "organic," or "earned"
results.
 Three big search engine players
1. Google
2. Yahoo
3. Bing
 Google owns most of the local market share, 70% of the market
 Search Spiders run through
the web going from one link
to another
 Search Spiders records
information found from the
particular site
 Search Spiders present
information found in their
search results
Page Rank (often denoted PR) is a quantity defined by Google that provides a
rough estimate of the overall importance of a web page. Many factors
influence Page Rank, thus it is a poor indicator of how well a page ranks for
particular keywords.
 SERPs = Search Engine Results Page
 SERPs is not the same as pagerank, a site with high page rank might not rank high
on the results as compared to one with a lower page rank.
 SERPs are determined by a number of signals which includes:
 PR of link source
 Number of links
 Speed of links accumulation
 Types of links
 Most SEOs believe “Content is King” !!!
 Many signals that affects rankings
 Website that wishes to rank must have relevant content
 Content is signalled through the use of keywords
 Places where keywords can be placed:
 Meta Title
 Meta Descriptions
 Image alt tags
 Content
 **Over-Optimization through spam**
 GOOGLE PANDA!
 Links are probably the most
important in SEO ranking
 Link Source (where its coming from,
PR of Site)
 Anchor Text
 Anchor URL
 GOOGLE PENGUIN!

 Sources of Links:
 Forum
 Profile Pages
 Social Media
 Social Bookmarking
 Blog sites