Transcript Slide 1 - Marketing Consulting

The Internet Has Changed the Way Consumers
Search for Your Business
Source: Pew Internet & American Life Project, comScore
Over 200,000,000
people searching online
Search is the #1 resource
used by consumers looking
for a local business
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Over 80% of local
searchers follow up
offline via a phone call
or in-store visit
Source: International Data Corp. 2007
People Spend More Time Online Than Ever
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You Get Maximum Online Reach
THE BUYING FUNNEL
BILLBOARD
NEWSPAPER
TELEVISION
TRADITIONAL BRAND
ADVERTISING
PUSH
RADIO
PUSH
DISPLAY
PULL
(REMARKETING)
SEARCH
Local
Buyer
Business
Owner
Copyright © 2009 Marketing Consulting, Inc. All Rights Reserved rlrd-3.5
How Marketing Consulting’s LocalSearch Works
Consumer
Searches Online…
Marketing
Consulting‘s
LocalSearch reaches
over 98%* of where
consumers search
online.
Sees Your Ad…
Our experts handle
all the complex
campaign details
and optimize twice
daily for best
performance.
Sees What You
Offer…
Purchases Offline.
Our technology
tracks all consumer
actions as they
click through to
your site to see
where they go and
what they do.
Our detailed reports
show the actions
consumers make
from your site,
including phone
calls, web forms,
email, and more.
Marketing
Consulting’s
LocalSearch provides
a proven return on
investment with
lower cost-peracquisition than
traditional
advertising.
*Source: Hitwise
Clicks Through to
Your Site…
Copyright © 2009 Marketing Consulting, Inc. All Rights Reserved rlrd-3.5
Marketing Consulting’s LocalSearch = Maximum Reach
Marketing Consulting’s Local Search
reaches 98% of the places people search
online!
Network Partners
Specialties
Search Network
Source: comScore, Hitwise
…and many more
…and many more
…and many more
…and many more
The Marketing Consulting
Difference
Marketing Consulting’s Local Search reaches 98% of the
places people search online -- all the major search engines,
plus a stack of specialty search sites that can turbo-charge
your campaign.
Copyright © 2009 Marketing Consulting, Inc. All Rights Reserved rlrd-3.5
…and many more
Marketing Consulting’s LocalSearch Gets you Total Coverage
Marketing
Consulting’s
Local Search
gets your ad
max reach
Paid Listings
via:
Paid Listings on
Sites that
Achieve Top
Organic Rankings
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Conversion: A Conversion is More Than a Click
Phone Calls
Contact Forms
Coupons
Emails
Online Purchases
The Marketing Consulting
Difference
Marketing Consulting goes beyond each click to track true
conversions including phone calls, emails, web forms and more.
Copyright © 2009 Marketing Consulting, Inc. All Rights Reserved rlrd-3.5
Performance: Reports Prove Results
The Marketing Consulting
Difference
You see exactly what each ad
dollar is doing for you. We can
record every call (along with caller
ID, number and location) to help
you deliver the best customer
service possible.
Copyright © 2009 Marketing Consulting, Inc. All Rights Reserved rlrd-3.5
Performance: Conversion-based Optimization
1. Learns keywords that convert
2. Reallocates budget dynamically
Before
After
Keywords
Keywords
Converting
Keywords
Converting
Keywords
3. Improves conversion results
Marketing Consulting
Difference
Our patent-pending technology learns which keywords and
search sites are driving conversions to you, then boosts
campaign performance by shifting budget to those keywords.
Copyright © 2009 Marketing Consulting, Inc. All Rights Reserved rlrd-3.5
Reverse Proxy 101
1
Consumer clicks on
Marketing Consulting’s Text Ad
2
Goes through
Marketing Consulting’s
proxy
3
• Dynamically served site
– not a mirror!
• We don’t need to touch your
website code or phone system
• Your site looks and feels exactly the
same while we track and report all
activity
• Enables conversion-based optimization
for increased performance
Copyright © 2009 Marketing Consulting, Inc. All Rights Reserved rlrd-3.5
Sees site with new
tracking phone number
Search Stats & Facts
89% of U.S. Internet users use search engines.
Source: Pew Internet & American Life Project
63% of consumers turn to the Internet first when looking for local products or
services, 82% of them cited search as the most commonly used search tool, 41%
use local “geographic modifiers” with search engines.
Source: Nielsen Online
Search engines are now the #1 resource used by consumers looking for products
and services from local businesses.
Source: Nielsen Online
70% of U.S. adults use the Internet as an information source when shopping
locally for products and services.
Source: Kelsey Group / ConStat
Local search is the second most popular online activity after e-mail.
Source: Piper Jaffray Online Media Survey
Online advertising drives $6 of in-store revenue for every $1 online.
Source: Yahoo! & comScore, “Research Online, Buy Offline”
Copyright © 2009 Marketing Consulting, Inc. All Rights Reserved rlrd-3.5