redinnovacion.com
Download
Report
Transcript redinnovacion.com
REDINNOVACION.COM
“Technology Marketing
Agency for BI’s”
INCUBADORA DE EMPRESAS
DE BASE TECNOLÓGICA DE
ANTIOQUIA
COLOMBIA
Content
Justification
Strategy
Organizational Plan
Service Lines
Marketing Plan
Financial Plan
Conclutions
Justification
For creating a real marketing network is
necessary to develop an environment where
new products coming from research efforts will
have a market which permit continuous
growth of technology start ups.
This market development would encourage
companies, institutions, and universities to
invest in product development because it would
be a profitable activity.
Justification
Redinnovacion.com must be developed as a
Market Place of Technology for the R+D+I
network.
In Colombia most of the technology-based
companies come from Business Incubators, that
is why creating a strong marketing agency in
these institutions not only will encourage the
start ups devolopment but also the R+D+I
market.
Strategy
Objectives:
to promote BI start-ups by marketing its
products and services nationally and
internationally
to develop R+D+I market in Colombia and
Latin America
to articulate with international technolgy
marketing networks
to provide consulting and training in
technology marketing
Organizational Plan
The Technology Marketing Agency will start its
operations in the Antioquia’s Business Incubator
as a pilot and afterwards its model can be used
in other BI’s.
Initial Human Resources:
one Director
two Brokers
one Office Clerk
Service lines
consulting and training in technology marketing
Business Intelligence for technology-based
Enterprises
developing of marteking strategies
for
Incubated, Post-Incubated and External Clients
consulting about accessing Venture Capital
international
networking
and
technology
transfer
Marketing Plan
Promotion
start with Incubated + Post Incubated +
special project companies (more than 100).
successful cases are the most important
publicity
Marketing Plan
Networking
Panamá (Visión Tecnológica)
Perú
Brazil
Ecuador
Germany
Finance Plan
Business Model
6 months financed by own resources
commission of 3% - 5% over the trade
amount on successful negotiations
consulting fees depending on the project