Transcript redinnovacion.com

REDINNOVACION.COM
“Technology Marketing
Agency for BI’s”
INCUBADORA DE EMPRESAS
DE BASE TECNOLÓGICA DE
ANTIOQUIA
COLOMBIA
Content
Justification
Strategy
Organizational Plan
Service Lines
Marketing Plan
Financial Plan
Conclutions
Justification
For creating a real marketing network is
necessary to develop an environment where
new products coming from research efforts will
have a market which permit continuous
growth of technology start ups.
This market development would encourage
companies, institutions, and universities to
invest in product development because it would
be a profitable activity.
Justification
Redinnovacion.com must be developed as a
Market Place of Technology for the R+D+I
network.
In Colombia most of the technology-based
companies come from Business Incubators, that
is why creating a strong marketing agency in
these institutions not only will encourage the
start ups devolopment but also the R+D+I
market.
Strategy
Objectives:
to promote BI start-ups by marketing its
products and services nationally and
internationally
to develop R+D+I market in Colombia and
Latin America
to articulate with international technolgy
marketing networks
to provide consulting and training in
technology marketing
Organizational Plan
The Technology Marketing Agency will start its
operations in the Antioquia’s Business Incubator
as a pilot and afterwards its model can be used
in other BI’s.
Initial Human Resources:
one Director
two Brokers
one Office Clerk
Service lines
consulting and training in technology marketing
Business Intelligence for technology-based
Enterprises
developing of marteking strategies
for
Incubated, Post-Incubated and External Clients
consulting about accessing Venture Capital
international
networking
and
technology
transfer
Marketing Plan
Promotion
start with Incubated + Post Incubated +
special project companies (more than 100).
successful cases are the most important
publicity
Marketing Plan
Networking
Panamá (Visión Tecnológica)
Perú
Brazil
Ecuador
Germany
Finance Plan
Business Model
6 months financed by own resources
commission of 3% - 5% over the trade
amount on successful negotiations
consulting fees depending on the project