Transcript 1.04 Marketing careers

1.02 Understand career
opportunities in Marketing to make
career decisions
Career Opportunities
• Identify types of businesses that offer careers
in marketing.
– Almost all businesses have marketing careers;
manufacturing, retail, wholesale, transportation
services, community/social services, education,
etc.
– The great thing about marketing is it is a function
that is needed in every company in every industry,
so career potential is unlimited.
http://marketing.about.com/cs/marketingjobs/a/careers.htm
Marketing Careers
• Describe the following marketing careers:
1. Marketing research – learn about the markets and what
influences customers’ purchasing decisions
2. Advertising – reach out and attract customers
3. Product management – functions pertaining to the
product component of the marketing mix
4. Distribution/Warehousing – channel management
5. Sales – influencing the customer to purchase
6. Retailing – store management
7. Service marketing – marketing intangibles
8. Customer service – satisfying customers
9. Public relations(PR) – improving the company’s image
Skills necessary for marketing careers
• Describe well-recognized traits and skills needed
for success in marketing careers.
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Honest and trustworthy
Knowledgeable (about sales and product)
Enthusiastic
Tech. savvy
Reliable
Self-motivated and goal oriented
Communication skills (communication is at the center of
all marketing activities)
www.teamworkonline.com
• https://www.youtube.com/watch?v=Mc6g_S7
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• https://corporate.target.com/careers/careerareas/advertising-and-marketing
• http://www.enjoycareers.com/en/talentareas/sales-and-marketing/
• https://www.youtube.com/watch?v=OjInq9Ao
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JOB DESCRIPTION
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Job Title
Location
Education required
Other qualifications needed
Job details/ Day to day activities?