Transcript Artenom-CFE.com

COMPANY BASICS
Artenom Consulting offers consultancy and PR services mainly to foreign companies, which are
either already working in Russia/CIS, or are planning to expand to the Russian or CIS markets.
Artenom was founded by a group of professionals who formerly worked at senior positions with at
leading international PR agencies, Russian and international corporations. Artenom’s team includes four
senior consultants, two assistants, up to ten outsourced specialists (programmer, designer, translators, etc)
Artenom offers:
- business consulting and customized market research
- government relations
- media relations and monitoring.
It also offers services such as production of information materials,
editing/translation, event management, and speaker opportunities.
Specialist practices:
- media and publishing
- telecommunications and IT
- tourism
- construction and real estate.
© 2008 Artenom Consulting
CONSULTANTS' EXPERIENCE
KEY RUSSIAN
PARTNERS
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Russian Union of Industrialists and Entrepreneurs
Russia‘s Communications Ministry
Moscow City Government
Moscow Sports Committee
American Chamber of Commerce in Russia
European Business Club in Russia
CORPORATE PR
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Microsoft
Borland
Dow Corning
Nokia
TOURISM
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5-star hotel (Switzerland)
Real estate Company (Cyprus)
In-flight magazine (Russia)
© 2008 Artenom Consulting
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Diners Club
Nortel Networks
Aeroflot
Dell
NETWORK
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Long-standing
partnerships
Shared operational
strategy
Shared mission and
vision
Frequent cooperation
East Side Consulting GMBH (Frankfurt)
IR Japan, Inc. (Tokyo)
Newell Public Relations (Hong Kong)
All Rivers Public Relations (Hong Kong)
Newell Public Relations (Beijing)
RPA & Communicate, Inc. (Manila)
© 2008 Artenom Consulting
OUR CLIENTS
Profiting from an alternative
Our typical clients include:
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© 2008 Artenom Consulting
Companies entering new markets
Special project teams
Sales and marketing departments targeting hard-toreach or competitive target audiences
Multinationals working with local staff or subcontractors
to adhere to international standards
Company spokespeople
Marketing or communications departments
Anyone doing business in a multicultural environment
INDUSTRY EXPERTISE
Consultants experienced with:
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Technical suppliers
Consumer companies
Broadcasters
Rights holders and distributors
Government ministries and
regulators
– Publishers
– Telecommunications companies
© 2008 Artenom Consulting
Market Knowledge:
– Understanding of Russian market
and key players
– Close connections with specialists
in general publications
– Excellent relationships with
specialist trade publications
– Close contacts with professional
associations
MEASUREMENT
How we measure
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Set measurable objectives: opinion
polls, sales leads, recognition
Track all data sources
– Salespeople
– Media
– Customers
– Professional organizations
– Exhibitions
Response codes for all activities
© 2008 Artenom Consulting
Why we measure
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Less wastage
Better planning
Better ROI
SERVICES
Market
Understanding
Planning and
Strategy
Implementation
Event Management
Media and Editorial Services
Internal Communications
Cross-Cultural Consulting
© 2008 Artenom Consulting
SERVICES
Market
Understanding
© 2008 Artenom Consulting
Brand audit
Comprehensive, impartial report on local
opinions about your business and your brand
Market surveys
One-off or ongoing reports about a specific
market sector
Marketing / PR
measurement
Investigation of the relative success of your
existing marketing/PR activities
Seek sponsorship
opportunities
Ongoing review of opportunities and rates for
exhibitions, professional associations, advertising
Regulatory review
Overview of individual countries' regulatory
environments in specific sectors
Media monitoring
Press clippings and/or news summaries from
mass media and trade media
Media audits
Market research among news or trade journalists
SERVICES
Planning and
Strategy
© 2008 Artenom Consulting
Target market
identification
Make recommendations on feasibility of
individual target markets or sectors
Multilocal positioning
Create the most viable positioning for each target
market, including competitive edge, brand values,
etc.
Localized planning
Create regional marketing and PR plan as well as
local marketing and PR plans for each market
Choice of marketing
/ PR tools
Select marketing / PR tools for individual
markets or for Russia and former USSR region
SERVICES
Exhibition
management
Product launches
Implementation
Event Management
© 2008 Artenom Consulting
Turnkey service including choice of exhibition,
design and production of booth, development of
collateral and brochures, staffing of booth, etc.
Venue booking, decoration, invitations, printing,
logistics, transportation, speechwriting, press kit,
etc.
Press conferences
Formal announcements, including logistical
arrangements, media invitations, press kit, etc.
Customer events
Cocktails, corporate hospitality, branding parties,
etc.
Technical seminars
Coordination of materials, development of
invitation database, development of sales kit,
logistics, etc.
Premium sourcing
Source inexpensive, high-quality souvenirs direct
from manufacturers
SERVICES
Advertising
localization
Choice of media buy, translation of advertising,
development of new localized creative for
individual markets
Media releases
Localize and distribute global releases on a local
basis, or research, write and distribute releases
locally
Media interviews
Line up interviews with local trade or news
journalists, brief spokesperson, follow up with
media
Implementation
Media and
Editorial Services
© 2008 Artenom Consulting
Media relationship
building
Line up informal meetings and luncheons, hold
regular briefing sessions for journalists and
analysts
Brochures and
collateral
Research, writing, translation, design, and printing
of brochures, flyers, folders, and sales kits
Public speaking
Speechwriting, arrangement of speaking
opportunities, interpretation
SERVICES
Implementation
Internal
Communications
© 2008 Artenom Consulting
Customer service
training
Training for call center personnel on Russian and
international issues
Newsletters
Prepare local content for global newsletters, or
develop local customer newsletter in Russia;
provide editorial and translation
Websites and intranets
Prepare local content for global website or
intranet, or create local website or intranet for
customers or resellers
Business partner /
reseller workshops
Hold workshops on standards, new products,
marketing, and PR for local business partners or
resellers
SERVICES
Implementation
Cross-cultural
Consulting
© 2008 Artenom Consulting
Cross-cultural media
training
Train spokespeople to work with Russianlanguage media in target markets
Pre-departure
counseling
Work with international salespeople and
executives to prepare for overseas postings
Post-arrival training
Cultural adaptation training and survival skills
training
Standards training
Train suppliers and contractors to meet
international standards and codes of practice
HOW WE CAN COOPERATE
Implementation only
Carry out
one-off projects
Strategy +
implementation
Act as project manager for
exhibition, road show, etc.
Roll out regional or local campaigns
In-depth
© 2008 Artenom Consulting
Develop communications implementation plan
Research brand, create market strategy
Act as local marketing and communications representative
CONTACT
Artenom-CFE Consulting
[email protected]
www.artenom-cfe.com
© 2008 Artenom Consulting