Transcript Company profile

Company profile
It was established in August 2010, it is a focus on in
lafite France sales professional brand marketing
company, i t is committed to consumer fashion,
modern and healthy life to provide quality products,
the leading concept, considerate service enterprise,
and through the remarkable performance in the
industry, has become the current imported wine
industry a new force in the market.
Lafite description of the makret
Profit space
(Ex：2010 super scarlett honey peach wine
in France's retail price is 10.5 euros (about
80 yuan), net prices for 168 yuan in China,
the market price is about in 300 yuan）
• As the foreign wine market weakness, the
Chinese market has become a haven for
wine producing countries around the world。
• In recent years, the rapid growth of sales
of lafite.
annual sales
As a variety of lafite brand in
china annual sales more than 3 million
bottles of wine, and lafite only 300000
bottles a year. The hunan lafite total
agents can achieve annual sales of 15
million yuan。
Consumers' evaluation
Quality :
Most people believe has a good quality
Lafite became a new force in the wine industry
by remarkable performance in the industry
Price : Most people who drink lafite can accept ,
The target group of lafite
Age：Drink red wine lafite mainly by 30 ~ 40 30-40 years
old
Status：more government officials drinking lafite (300 to
500),
Position： business elite, and political celebrities,
agglomeration. because the wine is expensive, it can
reflect their identity, status, display, of course, it also can
send people.
distribution channel
• 1：group purchase
• 2：channel——KTV bars The hotel
restaurant
• 3：The secondary market
Lafite rivals
• Changyu Dry Red Wine
• "the Great Wal"
• With different prices and marketing
strategy where the civil market