Transcript 8.01 Interpret the resources in career decision

Warm up: (don’t forget to label your paper)
1.01 Review- Name that Function
copy and write the marketing function that is
illustrated by each statement:
1. A business analyzes what competitors are
charging for products.
2. A consumer answers survey questions
after tasting a new food product.
3. A bookstore develops an online catalog
and ordering system.
4. Sleds are stored in a warehouse until a toy
store is ready to sell them.
Answers: 1. price, 2. mim, 3. psm, 4. channel mgmt
Marketing 1.02
Understand career
opportunities in
marketing to make career
decisions.
Self-assessment
• Aptitudes: Talents or abilities that naturally
lead to success.
• Skills: The ability to perform a specific task.
• Values: The belief system followed that
guides the way we live. For example, Robert
values his freedom of religion.
• Interests: The things one might personally
enjoy. For example, Susie has an interest in
creating scrapbooks.
• What is a skill and interest of yours?
How do I plan my goals?
• Specific: A goal that is explicitly
stated and includes details.
• Realistic: A goal that can be seen as
reasonable and achievable.
• Short-term: A goal that is expected to
accomplish within one year.
• Long-term: A goal that is expected to
accomplish in a time period greater
than one year.
Table Talk (Activity 1)
• Think about the following:
–What are some of your specific,
realistic, short-term, and long
term goals?
• Talk w/ your table mates about
goals and write them down.
• Be ready to share w/ the class at
least one of each.
What is networking?
• Networking: Building relationships
from the people you know to the people
they know. It is a way to continuously
expand a base of contacts.
– Links from people to people
– Not formal groups with formal rules
– “Word of mouth”
– Establishing contacts
– How can you network?
How do I chose a career?
• Job vs. Career
– Job: A specific work assignment or
position within a business or an
industry.
– Career: A lifelong field of
employment that includes various jobs
leading up the corporate ladder or to
the ultimate job choice
– EXAMPLES OF BOTH
Activity 2
• Get with your 3 o'clock appointment
– Remember one appt to a table!
• Using the Marketing Essential Book,
starting on page 714, answer the next two
boxes (Application & Resume)
• Then see if you can figure out what goes in
the blanks of the box labeled Experience &
training
• You have 10 – 15 minutes.
What are the steps in applying for a job?
– Application: What are some things to
remember when filling them out???
– Cover letter: A personal business letter that
accompanies a resume
– Résumé: A personal data sheet that provides
a summary of information about an individual
•
•
•
•
Heading
Job objective
Education and training
Work experience
– listed in reverse chronological order
• Personal accomplishments
• References
How do I chose a career? (con’t)
– Evaluate career options
– Experience and training
•
•
Co-op, Work-study programs, or internships:
A school teams with employers to allow
students to receive on-the-job training for
their anticipated future career. Some jobs are
for pay while others are simply for
experience.
Apprenticeship: Training for an occupation
under the direction and guidance of a skilled
worker.
Experience and training
– Major:
A specific field of study in college.
– Associate degree:
A two year degree usually earned from a community
college program.
– Bachelor degree:
A degree earned at the completion of most four year
programs.
– Masters degree:
Two more additional years after earning bachelors in a
specialized area.
– Doctorate degree (PhD):
Traditionally four more years after your bachelors
degree in a specialized area.; highest level of education.
Marketing Careers
• Describe the following marketing careers:
1.
Marketing research – learn about the markets and
what influences customers’ purchasing decisions
2.
Advertising – reach out and attract customers
3.
Product management – functions pertaining to the
product component of the marketing mix
4.
Distribution/Warehousing – channel management
5.
Sales – influencing the customer to purchase
6.
Retailing – store management
7.
Service marketing – marketing intangibles
8.
Customer service – satisfying customers
9.
Public relations – improving the company’s image
What are job levels?
•
Entry-level jobs: Need no
prior experience and very few
decision making opportunities
are provided.
•
Marketing specialist
employees: Choose marketing
as a long term career. They
are required to be a team
leader and are involved in daily
decision making.
What are job levels?
• Marketing supervisors: Require good
management skills, good marketing skills and
must make smart decisions on a regular basis.
This is the higher income and career level
opportunity that is desired by many with less risk
involved than in top management.
• Managers and CEOs/owners: The top job level in
the field of marketing. They are highly skilled, run
the business, and are responsible for the success of
the company. For example, becoming the Chief
Financial Officer of the Marriott Corporation
Activity 3
• Get with your 9 o'clock appointment
• Complete 1.02 Marketing Career Research wkst
• Use the Occupational Outlook Handbook
website or the internet to research the following
information about the marketing-related
occupations.
• You have 30 minutes and turn in ONE PAPER
PER PAIR
• FINISHED?- work on cereal project.