Transcript e-SENS Electronic Simple European Networked Services

e-SENS
Electronic Simple European Networked Services
WP2 kick off
Berlin, Germany
Apr 10th 2013
Agenda
1. Introduction
- Internal communication
- deliverables in WP2
- WP2 tasks and objectives
- work done and to do
2. Roles and responsibilieties
3. Stakeholders analysis
4. Communication tools and marketing materials
5. e-SENS website
e-SENS WP Structure
WP1: Project Management
(General Coordination, Administrative Management & Advocacy)
WP2: Communication & Marketing
WP3: Sustainability and long-term governance
WP4: Project Legal Expertise Centre
5.1: eProcurement
5.3: e-Justice
5.2: e-Health
5.4: Business
life-cycle
5.5: New
domain
WP5: Piloting
WP6: Building blocks Provision
6.1: e-Delivery & eInteraction
6.2: Semantics,
Processes and
Documents
6.3: Identity,
Security and Trust
6.4: Conformance &
Tests
Internal communication
within WP2
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•
•
•
•
•
WP2 mailing list - [email protected]
BSCW
Marketing space on e-SENS website
Reporting tool
Phone conferences
WP2 meetings
WP2 milestones
Deliverables to prepare:
D2.1 (Month 3): Project website / SM accounts + LOGO
D2.2 (Month 3): Marketing and communication strategy
- stakeholders & multipliers lists
- marketing materials
D2.3 (Month 12): Report on communication and marketing actions n°1
D2.4 (Month 15): Detailed communication strategy for the pilots
D2.5 (Month 24): Report on communication and marketing actions n°2
D2.6 (Month 36): Report on communication and marketing actions n°3
Year 1
Year 2
Year 3
Website
Report
Marketing
Strategy
Report
Marketing Strategy implementation
Pilot
Marketing
Strategy
Pilot Marketing Stratrgy
Report
WP 2 objective and tasks
Aim: to create sustainable community around e-SENS
 general dissemination and awareness raising
 stakeholders engagement:
- Member States
- IT industry
- end users
 collecting feedback fromstakeholders

cooperation with LSPs

cooperation and support to other WPs
Relations to other WPs
WP 1
 coordination of external relations
 involvement of the European Council and Commission
WP 3
 public consultations - to collect the necessary feedback from experts for each of the building
blocks and the overarching proposed interoperability architecture, as well as its market potential
 surveys -Task 3.4.3 Business model per country
WP 5
 drive recruitment of new piloting domains, participants and sites
 identification and active engagement of pilot participants
WP s
WP 2
• Collect needs
• Collect output
• Disseminate ochievements of WPs
• Handle logistics for events
Works done so far
 E-SENS logo
 LSP event „Build, connect, grow: Make Business
in the Digital Single Market”
– presentation of e-SENS technical work packages
– Proposal for Industry
e-SENSE at CeBIT
Primary website
Social media accounts
PPT template
Press release
Tasks to do within first 3
months
• Press release
• Project website
- Reporting tool
- marketing tool kit
• Communication and Marketing Plan
- Analysis of stakeholders
- Mapping of stakeholders & multipliers
- Preparation of marketing materials
- Preparation of event lists
- Define actions to be taken
e-SENS
Electronic Simple European Networked Services
WP2 kick off – Roles & Responsibilities
Malgorzata Kirchner, Institute of Logistics and Warehousing
Apr 10th 2013, Berlin, Germany
Scope & responsibilities
Actions:
• National level
• EU level
• Active contributors
National level actions
Aim: to promote the project among national stakeholders
and get their involvement
Actions:

stakeholders and multipliers mapping

presentations at events

publications (articles)

mailings to stakeholders

information on e-SENS related websites

website translation or seprerate national
websites in MS – to decide

translations into national languages

meetings with stakeholders
 press conference???

promotion of pilots
Stakeholders and
multipliers
 Who is a stakeholder? Groups that can benefit from e-SENS
– End Users (citizens, business)
– Member States (public administration)
– IT companies
 Who is a multiplier? Any party that will further convey message to
stakeholders
media, digital fans, 'digital champions' group, institutions on European and
national level etc. that will further convey message to stakeholders
EU level actions
Aim: to promote the project in EU
Actions:

presentations at EU-level events

engagement of EC

cooperation with EU-level bodies

social media

project website

promotion outside the e-SENS project

promotion among potential other domains
and domains recruitment
Role of active contributors
Actions:
 support in domain related issues (matrix)
 articles (general, domain related)
 providing content to project website, information materials
 support in deliverables
 social media – do we have any social media funs?
 verification of documents in English
 dissemination to other LSP projects
 Any other ideas?
Role of active contributors
Estonia
•
e-SENS active contributors
Oppen
Peppol
•
Information campaigns
outside e-SENS project:
1.
2.
3.
4.
5.
6.
7.
8.
9.
Belgium
Bulgaria
Cyprus
Finland
Hungary
Latvia
Lithuania
Malta
United Kingdom
Italy
the
Netherl
ands
Turkey
Sweden
Romania
Good practices of LSPs
Cooperation with LSPs during whole duration of
the project:
- support to reach stakeholders
- common marketing of LSP projects
- advise on domain related issues
- exhange of good practices