Transcript ebook dig markets

A Simple Introduction to…
Digital Marketing
Expand your knowledge on the many aspects of digital marketing and
get to grips with some of the key terminology.
A Publication of ABC Company
Table of Contents
Introduction:
What is digital marketing?
Social Media – facts and statistics
Key Terminology
Careers
Site info
Digital Marketing
…what does it involve?
To put it simply, digital marketing is a method of marketing through the
use of electronic devices, whether its through the use of computers
and laptops or mobile phones and tablets its all marketing… digitally!
Companies and businesses from across the globe, both small and large
have realized the potential power of the digital market with millions of
people logging into their favorite social networking sites and browsing
the web daily! With a potential consumer base as wide as this it only
makes sense that businesses have started utilizing social media as an
advertising outlet and attempted to branch out their marketing
campaigns to attract a client base that may have even been previously
unattainable.
An expanding network
of users: Around 73%
of online adults now
use some form of
social media platform!
In 2012 it was recorded that there
were over 1.2 billion Facebook users
worldwide.
Key Terminology
…A helpful guide to explain some of the abbreviations you will
almost certainly come across within digital marketing.
Search engine marketing:
SEM
SEO
This is a key term within the marketing
sector as many companies now spend
large amounts of their advertising
budgets running SEM.
Search engine
optimisation:
This is a form of SEM where companies pay
a sum of money to a search engine
provider in order to get their sites closer to
the top of the results page.
Pay per click advertising:
PPC
Pay per click advertising is a marketing
technique used by many companies as a
way of increasing visibility and client base
through paying a search engine a fixed sum
of money per click on their advertisement.
Careers
…Want to know more about the exciting career prospects within
the digital marketing sector?
Salary:
A typical starting wage for
someone with experience
can vary between 18 –
25,000 per annum.
Interested? Consider
looking for apprenticeships
or internships within the
field of DM to gain the
experience necessary to
begin your career and earn
a wage while doing so!
What kind of roles are
available to me?
One of the many bonuses of starting a career
in digital marketing is that you have a highly
varied selection of roles to go for. From
working with clients as a project manager or
assistant to designing websites and
advertisements as a creative campaigner. The
possibilities truly are endless with high goals
to achieve. Why not work towards a
management role where in just a few years
with the right attitude and commitment you
could be taking home up to £100,000 a year!
Visit our site today!
Simply head over to our site for more information and blogs related to
digital marketing.
https://exploredigitalmarketing.word
press.com
A Publication of ABC Company