Transcript Business markets

Doc. Dr. Ing. Elena Horská
Slovak University of Agriculture in Nitra
Faculty of Economics and Management
Marketing
Introduction
Global marketing opportunities and
threats:

Opportunities:
– Increase in market potential
– Trade and investment potential
– Resources accessibility

Threats:
– Increasing number of competitors
– Increase in intensity of competition coupled with higher
market uncertainty
Marketing is everywhere

Formally or informally, people and
organizations engage in a vast number
of activities that we could call marketing.
Good marketing has become an
increasingly vital ingredient for business
success. And marketing affects our dayto-day lives.
Marketing is ....


About identifying and meeting human
and social needs
A social process by which individuals
and groups obtain what they need and
want through creating, offering and
freely exchanging products and services
of value with others (social definition)
Markets

Customer markets: companies selling
mass consumer goods and services

Business markets: companies selling
business good and services to business
buyers. They buy goods in order to
make or resell a product to others at a
profit.