Transcript Marketing Plan - The Pantheon Collective

Marketing Plan
Sections
 The What: Objectives & Imperatives
 The How: Sellout Strategic Plan
 The When: Launch Plan/Phasing
 The How Much is it Gonna Cost: Resource
Requirements
YOUR BOOK: Objectives & imperatives
What’s your goal? Crystallize it here in one
sentence. Should be something quantifiable.
Strategic Imperatives
are things you must do
to achieve your
overarching objective. Don’t
Overwhelm yourself.
Imperative 1:
Pick 3 and drive them
forward.
Adjust as necessary.
Imperative
2:
Imperative
3:
5 P’s of Marketing
1
2
Product
Positioning
5
Promotion
3
Price &
Place 4
5 P’s of Marketing
1
Product
Maximizing the product profile
 What are you selling?
 Yourself
 Your book
 What is the link between your personal story and your
book?
Your Author Profile
 Who are you?
 What activities are you
Your Picture goes here
involved in?
 What are you passionate
about?
Sum yourself up in three
words
Your book’s Profile
 Use single words to
describe your book:
 Provacative
 Titillating
 Amazing
Your Book cover goes here
 Page-turner
 Thrilling
Sum your book up in 5
words – this is like your
pitch
The story: what led you to write this book?
 Interview yourself
 What made you write the book?
 Why are you the best person to tell this story?
 Why should others read the book?
 What makes this book/story unique?
 How does it compare to other books like it in the genre?
 Who do you look up to in the genre? Why?
5 P’s of Marketing
2
Positioning
Positioning defined
 Unique place for product in customer’s mind, relative
to the competition
 Who is the customer?
 Who is the competition?
 What’s unique about your book?
 How do you break-through?
Customer analysis
 Who are they? Who would you like them to be? Why?
 Where are they located?
 Who are they reading?
 Why do they read?
 How will you position the book for each customer
group you are targeting?
 Does your cover and back cover copy speak to them?
 Are your blurbs from writer’s they buy?
5 P’s of Marketing
3
Price &
Place 4
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