Transcript Marketing: What to do… - North Shore

Marketing: What to do…
Sarajenie S. Smith
Marketing Manager
NSBAR
What we will cover…
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The brand YOU
Delivering your message
Developing a marketing plan
Tools and techniques
Marketing in the 21st Century
The brand YOU…
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You are your greatest asset
Whose in your “Sphere of Influence”
Be creditable
Create an image
Stay in Tune
Branding is VERY important
Delivering your message…
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Timing is everything
One size does not fit all
Establish a bond of commonality
4 P’s of marketing
Self-promotion public relations
Developing a marketing plan…
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Purpose (Objective)
Goals
Actions (Strategy)
Details (Tactics)
Budget
Tools and Techniques…
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V-A-K Cues
Types of advertising
21st century marketing…
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Web sites
Virtual tours
E-mail
E-mail Newsletters
Questions…
Sarajenie Smith
Marketing Manager
NSBAR
847-480-7177
[email protected]