Transcript 7 functions of Marketing!

Marketing Review
1.
2.
3.
What is marketing?
What are the 7 functions of marketing?
Explain the 5 P’s of marketing?
The 7 functions of Marketing!
Marketing
Information
Management
Financing
Selling
Distribution
Product
Service
Management
Pricing
Promotion
The Core of Marketing


The 7 Functions of marketing are the basis for all
marketing activities
All marketing activities involve at least one of the
functions
Which Function?


Requires a company to budget for its own
marketing activities
Assisting customers in paying for the company’s
products
Which Function?
Surveys

Process of collecting
information about
customer trends, and
competitor products

Used to determine
customer demographics,
buying habits, and
attitudes
Which Function?

When Domino’s first
considered expanding
operations into Japan,
it used its marketing
research finding to
adapt its traditional
pizza to Japanese
tastes
Which Function?

The process of
establishing and
communicating to
customers the value of
cost of goods and
services
Release of iPhone 6s
Which Function?

Super Bowl ticket and popular
concerts go through the ceiling since
there are limited number of tickets
and enormous demand
Which Function?
*See how the
Coca-Cola
bottles have
changed with
the times and
with
customer’s
needs and
wants! 
Which Function?
Nationals

Free baseball hats,
bobble heads, tshirts, etc are given
away at a baseball
game
Which Function?
Any direct and personal communication with
customers to asses and satisfy their needs and
wants.
 Satisfying customers but also anticipating their
future needs


EX: A person answers questions about the
operation of a running watch
Which Function?
Example:
 Eagles Apparel
 Eagles Store
 Lincoln Financial
 Cherry Hill Store
 Department Stores
 Dick’s, JCPenney,
Kohls
 Online Website
Exit Ticket


Which of the seven functions do you understand?
List those functions with a short definition, in your
own words.
Next, list the marketing functions that you don’t
quite understand and explain why that function or
functions is confusing?