Transcript The Next Industrial Revolution

GREEN GOAL 2010
THE GREENING OF THE
2010 FIFA WORLD CUP™
HOW CAN PETCO
MEMBERS CONTRIBUTE?
Cape Town 09 October 2009
Prepared by Sheryl Ozinsky
Today
10h00:
10h15:
10h25:
10h30:
12h00:
12h30:
Arrival and Welcome
Update PETCO and PET Recycling
Q&A
Green Goal 2010
Q&A and Group Brainstorm
Lunch and networking
This Presentation
• Is South Africa taking greening seriously in hosting the
2010 FIFA World Cup™?
• What is Green Goal 2010? What are the principles and
targets that the OC and Host Cities have set?
• What are the greening projects that the Host Cities are
implementing?
• Two groups discuss how the packaging industry can be
involved.
Green Olympics Setting Standards
“The International Olympic Committee is resolved to
ensure that the environment becomes the third dimension
of Olympicism, the first and second being sport and
culture.“
Juan Antonio Samaranch,
Ex-IOC-President
2006 FIFA World Cup™
• Organisers of the FIFA 2006 World Cup™
in Germany initiated the Green Goal
programme to give effect to HCA
requirements of environmental protection
• FIFA / LOC adopted Green Goal
Programme for FIFA 2010 World Cup™
Event Greening
• Event greening now an integral part of the
hosting of major international events
• No international framework as yet – event
specific
• UNEP: Sport and Environment
Programme playing coordinating role;
event greening manuals available
FIFA 2010 World Cup™
Host City Agreement
• Clause 6.7: Environmental Protection
The Host City must carry out obligations in terms of
HCA in a manner which :
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embraces the concept of sustainable
development
complies with applicable environmental
legislation
promotes the protection of the environment
What is Green Goal?
• Green Goal is the environmental protection project
of the FIFA World Cup™.
• The 2006 FIFA World Cup™ in Germany was the
first time that FIFA aimed to meet measurable
environmental protection targets, established for
waste, transportation, energy and water that
significantly reduced the environmental impact of
the event
Greening Principles for 2010
The overarching principle for the event
will be sustainability:
“By ensuring sustainable management of
all resources used we will meet the
needs of the present without
compromising the ability of the future
generations to meet their own needs.”
Greening Principles for 2010
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Principle 1:
Principle 2:
Principle 3:
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Principle 4:
Principle 5:
Principle 6:
Principle 7:
Principle 8:
Principle 9:
Principle 10:
Principle 11:
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Principle 12:
Principle 13:
Sustainable Procurement
Sustainable Construction
Waste Management (Avoidance,
Reduction, Re-use/ Recycling)
Water Management
Energy Efficiency
Sustainable Transport
Air Quality Management
Biodiversity Conservation
Social Development
Sustainable Tourism
Participation, Communication,
Education/Public Awareness
Monitoring and Evaluation
Leaving a Positive ‘Greening’ Legacy
Event Footprint Host City Cape Town
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Green Point Stadium
Official Fan Fest: Grand Parade
Fan Walk
4 Public Viewing Areas
Athlone, Bellville, Swartklip, Khayelitsha
2 Venue Specific Training Sites
2 Team Hotels
1 FIFA Hotel
Base camps
Final Draw – 4 December 2009
Environmental Legacy: Green Goal
• Mitigate negative environmental impacts
• Mainstream sustainability considerations in
preparations for 2010
• Position South Africa as responsible hosts of the 2010
FIFA World Cup™
• Leave a positive environmental legacy
• Investment in infrastructure for long term resource
efficiency
• Greater awareness of environmental issues
• Behavior change
Host City Cape Town
• Environmental Business Plan completed
in 2006
• Partnership with Konrad Adenauer
Stiftung to host the Green Goal Workshop
Series
• 8 workshops, 2 discussion forums
resulted in HC CT Green Goal Action Plan
launched October 2009
Green Goal 2010: Host City Cape Town
41 projects across 9 themes in the following areas:
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Energy and climate change
Water
Integrated waste management
Transport , mobility and access
Landscaping and biodiversity
Green buildings and sustainable lifestyles
Responsible tourism
Communication and awareness
Monitoring and evaluation
Energy and Climate Change
• Green Point Stadium
– Installation of energy efficient technologies Green Point
Stadium
– Passive lighting / heating design
– Low energy light fittings
– Building Management System
• Philippi Stadium
– Energy efficient flood lighting
– Energy sub-metering
• Cape Town Station
– Energy efficient light fittings
– Energy efficient AC
– BMS
The Climate Impact of the 2006 FIFA World Cup™
100,000 tons of carbon dioxide, aimed to be carbon neutral
Energy and Climate Change
• Carbon offset or mitigation?
• Host City Cape Town footprint estimated at 180 000
tonnes of CO2 equivalents
• Very expensive to offset (between $6 and $12 per
tonne)
• Hosting “low carbon games” with focus on mitigation
• Host City Durban “carbon neutral games”, offsetting all
carbon emitted
• Monitoring and reporting using integrated event
monitoring tool
• Communication of footprint and measures to reduce it
Reducing the Greenhouse Gas Emissions
2010 FIFA World CupTM
Low Carbon or Carbon Neutral
Compensation
Renewable Energy
Energy Efficiency
Carbon Footprint Host City Cape Town
Accommodation
35%
Inter-city
Transport
57%
Energy use
2%
Stadium
construction
3%
Intra-city
Transport
3%
180,000 tons of carbon dioxide
Carbon mitigation legacy projects Host City
Cape Town
• R7million grant from DANIDA received
• Projects have been selected and business
plans approved
• Installation of energy efficient technologies
• Communication and awareness
Changing the future of eventing and
leaving a climate change legacy
• 12 Projects
• Dedicated Programme Co-ordinator
• Total Budget: R25.6 million
– R 16.1 million eThekwini Municipality
– R 9.5 million DANIDA
• Other contributions from:
– Comrades Marathon Assoc & Bonitas Medical
Fund
– Scouts South Africa & UNEP
• Durban – target set to host a climate neutral 2010
FIFA World Cup™
• Includes event & Moses Mabhida Stadium
• Carbon Footprint - 307,000t CO2
• Carbon Emissions Reduction Projects
Development
• Five projects selected, 3 can be implemented
in short term – approx R170 million :
• Carbon Sequestration
• Buffelsdraai Landfill Site Community Reforestation Project
-82,000 trees being planted in Phase 1
-Conservatively estimated to sink > 12,000 tonnes CO2 over
20 years
-Funded by DANIDA, Comrades/Bonitas, Scouts SA
-Maintenance funded by eThekwini Muncipality
-More than 300 Community Treepreneurs created
-9 Permanent Jobs created
• Rollout to remaining 500 Ha of landfill buffer approved
in principle (R30 mill investment)
• Next project at Inanda Mountain being initiated
Project 5
Green Review directed the expenditure of R4,230,000 on additional
energy & water Efficiency measures at 3 Training Stadia
• Green Guidelines Series – LEGACY
PROJECT
- Water Use Efficiency Guideline
- Energy Efficiency Guideline
- Sustainable Waste Management
Guideline
- Green Landscaping Guideline
• All in final draft stage, due for launch in
November 09.
• Sustainable Waste Management Strategy
- Event Venues
- Inputs to greater Durban Waste
Management Plan for 2010 event period
• Due for completion October 2009
Nelson Mandela Bay
• Renewable Energy
- Solar Water Heating
- 1000 units installed in low income houses
- Provision of creches in Motherwell
- Expected large scale roll-out of the sale
of systems to private homes to start this
year (100 000 over 5 years => 60 MW)
Project run by CEF Sustainability
Nelson Mandela Bay
Solid waste to energy (landfill gas)
(Koedoeskloof and Arlington Waste Disposal
Sites) EIA in progress
Water
Minimise the use of potable water and promote the
conservation of water resources
• Green Point Stadium water efficient technologies
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Rainwater harvesting off the roof
Water saving taps
Dual flush toilets in VIP areas
Flush urinals
• Spring water for irrigation of Green Point Common
– Replacing 580 000 k/l p.a. potable water for irrigation
– Detail design underway
Integrated Waste Management
• Operational waste minimisation
- Waste avoidance
• No hand-outs at gates
• Avoid unnecessary packaging
• Reusable packaging and materials (e.g.
plastic crates vs cardboard)
• Large condiment dispensers vs single servings
- Waste minimisation
• Minimise packaging e.g. wrapping of vuvu’s and Tshirts
• Cup concept – commemorative cup
Integrated Waste Management
Waste recycling
• 20% waste diversion target (LOC policy)
• 2 or 4 bin system at Stadium, Fan Fest and PVA’s
• 2 new mini-multi-use recycling facilities under
construction in HC CT
• Labeling and signage
• Monitoring using integrated event monitoring tool
• Integrated communication
Confederations Cup Observations
Waste separation at source at 3 of the 4 stadia
Coca Coca has recognised need to recycle PET bottles
Bins were allocated outside and inside the stadium and were
clearly marked for dry waste and wet waste separation
Volunteers were responsible for checking the bins
Providing oversight on separation of waste
Watching bins to emptied at intervals
The spectator area was clean with only little waste lying around
Most bins had plastic bin-liners
Confederations Cup Observations
• Bins for five different waste streams created confusion amongst spectators
• At the gates clearly marked bins were placed for waste separation.
However, officials did not seem to be separating waste
• Beer was served in corn starch plastic cups which were carelessly thrown
on the floor when they were empty.
• Mass generation of waste from PET and glass beer bottles
• Bins did not have plastic liners. The waste collectors had to
remove waste from bins into plastic bags and thereafter load on to truck
Confederations Cup Observations
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LOC cleansing contractor did not adhere to waste separation
arrangements in all cases
Some bins had no stickers and in some stadia stickers were photocopies
stuck on the bins with sticky tape
Some bins were not in the right position => no map for the stadium?
Condiment containers were too small, they used normal tomato ketchup
containers and not the big ones
Cardboards were thrown everywhere=>solution: bigger containers for
cardboards and boxes
Many Park-and Ride areas had no waste bins at all
Observations Confederations Cup
Observations Confederations Cup
Observations Confederations Cup
Observations Confederations Cup
Observations Confederations Cup
Cup Concept
• Cup Concept refers to a reusable / recyclable commemorative
beverage cup that can be sold on a deposit system
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Polypropylene cups were sold on deposit system at 1€
Returned cups were washed and reused
FIFA appointed a service provider – Cup Concept
More than 80% of Coke branded cups were taken home
• South Africa 2010
– No service provider appointed by FIFA
– Host cities can develop own cup concept for Fan Fest
– Prelim research shows that cup concept can work with recyclable PP
cup – i.e. returned cups are recycled – no waste to landfill.
– Cup graphics very important to improve commemorative value (inmode labeling or screen printing)
Integrated Waste Management
Newlands Stadium baseline
Nelson Mandela Bay
•Green Goal branding of recycling bins and waste
minimization signage
• Purchase of recycling bins
• Establishment of Recycling/Drop off Centres
Kwamagxaki Recycling Centre and Motherwell Buy
Back Centre
• Blue Horizon Bay Community Recycling Project
Transport, mobility and access
• Promote public transport
- 50% fans to the stadium by public transport
- New infrastructure – IRT and Rail, Gautrain
• Promotion through park and ride, additional services,
additional safety and security
• Promote NMT
- New infrastructure
- Park and walk
- Fan Walk
Transport, mobility and access
Host City Cape Town
• CBD bicycle services
- Scoping as part of IRT underway
• Eco-taxis
- Engagement with CoCT and PGWC roleplayers
- SAPIA offer to sponsor eco-driving training module for
professional driving permit training
- CoCT / PGWC promote eco-driving
Landscaping and biodiversity
• City beautification
– Tree planting
– Landscaping
– Focused maintenance programme
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Roads
Verges and medians
Street lights
Traffic lights
Signage
Etc.
Landscaping and Biodiversity
•Green Point Common is being transformed
into an urban park for the benefit of all
residents
• Investment in tree planting and
landscaping, regeneration of open space
Landscaping and Biodiversity
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Biodiversity showcase garden
Included in Green Point Park design
Specialist consultant appointment
Indigenous gardening training programme
Mouille Point student landscape design
competition
Green building and sustainable lifestyles
• Green Point Park and ECO-Centre
• Green building
• Education and demonstration focus
Responsible tourism
• Responsible tourism training
-CTT industry excellence training programme
-Responsible Tourism Charter
-Event greening training for event industry
• GreenStaySA: Cleaner production in hospitality sector
-Pilot for national responsible tourism standards
Using the popularity of a large
sporting event for the
sensitization of broader
sections of the population
GG has the potential to reach a
broad cross section of the
public and make an important
contribution to the promotion of
environmental awareness.
Experience in Germany
confirmed that this great
opportunity had not been fully
exploited.
Communication
Plastics Europe promoted the idea of a climate-compatible
World Cup at a reception in Brussels at the end of May 2006,
attended by 250 staff of the European Parliament and the
European Commission.
The guests had the opportunity to test their penalty-taking
skills against professional players: Jean-Marie Pfaff, former
goalkeeper with Bayern Munich and Davino Verhulst,
goalkeeper with KSK Beveren.
Each successful penalty kick counted for a symbolic tonne of
CO, which was offset by climate protection projects.
Projects
• Greening Soweto, planting 200 000 trees
• Rehabilitation of Klipspruit River and catchment
• Green stadiums, recycling, water and energy saving
programmes
• Green 50 soccer fields across the City (R500 00 to R1m per
field)
• Waste collection, recycling
• Rea Vaya, environmentally friendly bus rapid transit system
• GreenStaySA
Nelson Mandela Bay
• Communication
- Educational Bus - Mobile Exhibition Unit
- Bus fitted to function as a mobile classroom
- Green Goal short films
- Anti littering and waste recycling campaign
and waste exchange website
The Social Legacy
• Boost national pride and confidence and challenge and
dispel Afro-pessimism.
• Infrastructure as a catalyst - new facilities provide new
opportunities for social interaction that could result in a social
legacy e.g. Stadia and Public Transport
• Investment in poorer areas. Upgrade, city beautification and
focused maintenance as legacy
• Improved service delivery – investment in services and
equipment for disaster management, law enforcement and
metro police
The Social Legacy
• Football for Hope centres as a model of how infrastructure
can catalyse social programs
• Arts and culture programme – showcase talent, culture and
history, create an African World Cup
• Volunteers – Opportunity to participate, receive training,
service to the community
• Health and food safety
-2010 master plan developed
• Protection of vulnerable groups
Children, commercial sex workers, street people
Ball is at your feet
Q: What can
the packaging
industry do to
support
Green Goal
2010?