Transcript Channel Programs

26 Feb 2009
Final Diamond Products- 2009
Dawn Lindsey
TM
Freescale™ and the Freescale logo are trademarks of Freescale Semiconductor, Inc. All other product or service names are
the property of their respective owners. © Freescale Semiconductor, Inc. 2008.
Updated: 31 July 2008
Diamond Review Process
►Initial
Solicitation of Diamond Parts (Oct/Nov 2008)
►Feedback from Field & Tech Community on proposed Diamond
Products (Dec/Jan 2009)
►Audit of proposed Diamond 09 parts completed by Global Channel
(Jan/Feb 09)
►Audit Results for Diamond 09 presented to MBG (Feb 13, 09)
►Final MBG review & compliance (Feb 16-23)
►Pre-Diamond Parts finalized with the MBGs (Feb 16-26)
►Final Diamond 09 list published and distributed (Feb 27, 09)
Freescale Semiconductor for internal use only. Freescale™ and the Freescale logo are trademarks
of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © Freescale Semiconductor, Inc. 2008.
TM
2
Channel Program Overview:
Diamond Products
Focus on Products
Diamond, Pre-Diamond and
Featured Products
The product focus strategy for the channel allows us to classify our products into categories that allow our
channel partners to focus on four categories of products: Diamond, Pre-Diamond, Featured and Portfolio.
►
Diamond Products:
•
►
Pre-Diamond Products:
•
►
Pre-Diamond products are new NPIs that are destined to be Diamond, but have not yet met the criteria for Diamond. Our
Channel partners should begin to learn about these products for future designs.
Featured Products:
•
►
The Diamond product campaign highlights those products in our portfolio that have the strongest enablement story and
are positioned for the market place, helping our channel partners to focus their efforts. Diamond products from
Freescale will become synonymous with the “best of the best” and are ready for design activity with our customers NOW.
The list is reviewed annually and products are designated as active with the current year- Diamond ’08, Diamond ’09, etc.
Featured products represent products that are complementary to our diamond portfolio or those products that have
historically been strong players in the channel.
Portfolio Products:
•
Portfolio Products do not fall into either of the other three categories, but are still available for sale to the channel.
Freescale Semiconductor for internal use only. Freescale™ and the Freescale logo are trademarks
of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © Freescale Semiconductor, Inc. 2007.
TM
3
Review of Diamond Criteria
►Enablement
•
•
•
•
Criteria
A six pack that includes a block diagram
A Data Sheet
A Fact Sheet
Reference Design (preferred)
And, they must have/be:
• Development Tools Available
• Production parts or General Sampling available
• A lead time of <14 weeks
• Reasonable volume in place and production quantities available at 14
week lead times
• On the sample program
• Part of MAPS
•
For new products added to the list, 1st Friday training is required
Freescale Semiconductor for internal use only. Freescale™ and the Freescale logo are trademarks
of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © Freescale Semiconductor, Inc. 2008.
TM
4
Approved Diamond ’09 Parts (76)
Action
Category
PowerQUICC
HCS08/RS08: 8-Bit
ColdFire: 32-Bit
Digital Signal Controllers
Analog
Flexis
Sensors
RF
ZigBee
i.MX
Power Architecture: 32-Bit
Grand Total
Approved for Diamond
Data
Count of Core
17
14
10
7
7
6
5
5
2
2
1
76
% of Total
22%
18%
13%
9%
9%
8%
7%
7%
3%
3%
1%
100.0%
Freescale Semiconductor for internal use only. Freescale™ and the Freescale logo are trademarks
of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © Freescale Semiconductor, Inc. 2008.
49% IMM
24% NSD
22% RASG
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Diamond ’09 Product Cores (76)
Control
Process
RF
Sense
Sensors
Accelerometers
MMA7331
MMA7341L
MMA745XL
Proximity
MPR031
Pressure
MPXV5050
MCU & MPU Families
Controller Continuum
HCS08: 8-Bit ColdFire:
MC9RS08KA 32-Bit
MC9RS08LA
MCF521xx
MC9RS08LE
MCF5221x
MC9S08AW
MCF5222x
MC9S08DZ
MCF5223x
MC9S08EL
MCF5225x
MC9S08LC
MCF5227x
MC9S08LL
MCF523x
MC9S08QA
MCF532xx
MC9S08QB
MCF537xx
MC9S08QD
MCF5445x
MC9S08SE
MC9S08SH
MC9S08SL
MC9S08AC
MC9S08JM
MC9S08QE
PowerQUICC
Digital Signal
Controllers
MC56F801x
MC56F802x
MC56F803x
MC56F832x
MC56F833x
MC56F834x
MC56F835x
MCF51AC
MCF51JM
MCF51QE
Flexis
II Pro
MPC8313
MPC8314
MPC8315
MPC8321
MPC8323
MPC8377
MPC8378
MPC8379
III
MPC8536
MPC8543
MPC8545
MPC8547
MPC8548
MPC8572
MPC8544
Host Processors
MPC8640
MPC8641
Power
Architecture:
32-Bit
MPC5554
Analog
MC34671
MC34673
MC34674
MC34704A/B
MC34712
MC34713/17
MC34844
RF
MRF6V4300
MRF6VP11K
MRF6VP2600
MRF6VP3450
MRF6VP41K
ZigBee
MC13213
MC13224
ARM Technology – i.MX
MCIMX27
MCIMX31
Updated 02/20/09
Freescale Semiconductor for internal use only. Freescale™ and the Freescale logo are trademarks
of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © Freescale Semiconductor, Inc. 2008.
TM
6
Category
CORE
Accelerometers
Analog
MMA7660
MC34675
MC34676B
MC34845
MCIMX223
MCIMX25
MCIMX35
MCIMX51
MCF51CN
MCF51EM
MCF51MM
MC56F800x
MC10xs3412
MC10XS3435
MC15xs3400
MC35xs3400
MC9S08EL
MC9S08FL
MC9S08JS
MC9S08LG
MC9S08LH
MC9S08LL (new versions)
MC9S08MM
MC9S08MP16
MC9S08SL
MC9S08SVL
MPL115A6
P1
P2
P4
MPC5125
ARM Technology- i.MX
ColdFire: 32-Bit
Digital Signal Controller
Extreme Switches
HCS08: 8-Bit
Pressure Sensor
QorIQ
Telematics
Grand Total
Date to be Diamond
Apr-09
Jun-09
Jun-09
May-09
Aug-09
Jul-09
May-09
Oct-09
Jun-09
Jun-09
Nov-09 or later
Apr-09
Mar-09
Mar-09
Mar-09
Mar-09
Mar-09
Jun-09
Mar-09
Apr-09
Nov-09 or later
Nov-09 or later
Nov-09 or later
Sep-09
Mar-09
Jun-09
Oct-09
Oct-09
Jul-09
Sep-09
Total
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
31
Freescale Semiconductor for internal use only. Freescale™ and the Freescale logo are trademarks
of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © Freescale Semiconductor, Inc. 2008.
Pre-Diamond Cores (31)
TM
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Next Steps
►Diamond
’09 List loaded to CIA (27 Feb)
►Executive/MBG Email on finalized Diamond Products (27 Feb)
►Diamond ’09 Product Links Created on CIA (2-4 Mar)
►Product Focus Cores loaded into WACCIMS (27 Feb- 4 Mar)
►Reports available on Diamond 09 Products (05 Mar)
►Diamond pushed to the field through myDSM Space, Distribution
Product News, and field (throughout Mar)
Freescale Semiconductor for internal use only. Freescale™ and the Freescale logo are trademarks
of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © Freescale Semiconductor, Inc. 2008.
TM
8
BACK UP
TM
Diamond ‘08 Product List (54)
Process
Sense
Sensors
MMA7
MPXV5
Control
RF
MCU & MPU Families
Controller Continuum
HCS08: 8-Bit ColdFire: 32-Bit
MC9S08AC
MCF521xx
MC9S08DZ
MCF5221x
MC9S08EL
MCF5222x
MC9S08QA
MCF5223x
MC9S08QD
MCF5207/8
MC9S08SH
MCF5227x
MC9RS08KA MCF523x
MC9S08JM
MC9S08QE
Flexis
Power
Architecture:
32-Bit
MPC5534
MPC5553
MPC5554
MPC5566
MPC5567
MCF51JM
MCF51QE
MCF532x
MCF5445x
ARM Technology – i.MX
MCIMX27
MCIMX31
PowerQUICC
MPC8377
MPC8378
MPC8379
MPC8313
MPC8314
MPC8315
MPC8543
MPC8544
MPC8545
MPC8547
MPC8548
MPC8572
MPC8640
Analog
MC34670
MC34674
MC34712
MC34717
RF
MRF6VP2600
MRF6VP3450
MRF6VP41K
ZigBee
MC13224
HCS12X: 16-Bit
MC9S12XE
MC9S12XS
Telematics
MPC5121E
List updated as of 31 July 2008
www.freescale.com/go/Diamond08
Freescale Semiconductor for internal use only. Freescale™ and the Freescale logo are trademarks
of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © Freescale Semiconductor, Inc. 2008.
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TM