Transcript Memory

Memory
How Is It Studied?
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Use many different types of materials:
nonsense syllables; words, related and
unrelated; digits; sentences; shapes; articles in
a visual display, etc.
Presented visually and auditorily.
Vary time to learn, time until recall or
recognition is required.
Can measure both recall and recognition, as well
as time to relearn.
Memory
How Is It Studied?
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Types of presentation
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Serial learning: List is presented in specific order.
Must be recalled in that order. Each time is used as a
probe for the next.
Free recall: List is studied in full, recalled in any order.
Memory span: Recall whole list in correct order.
Paired associate learning: Pairs of items are
presented in pairs. Asked to recall second member
on presentation of first.
Let’s Test Your Memory
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Next slide will appear for 30 seconds.
Study the list without writing anything.
When the slide disappears, write down as
many of the items as you can recall in any
order—free recall.
We’ll do this with four different lists.
Memory
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rab
mip
der
bew
qin
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wah
pif
daf
gic
tuv
Memory
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ril
mos
dor
blu
kee
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luv
sho
def
glo
tuf
Memory
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rib
mop
rub
bow
win
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way
pin
dad
gip
tux
Memory
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book
story
fiction
biography
paper
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memo
report
read
note
letter
CVC Nonsense Syllable
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rab
mip
dur
bew
qin
wah
pif
daf
gic
tuv
Pseudohomophones
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ril
mos
dor
blu
kee
luv
sho
def
glo
tuf
Unrelated Words
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rib
mop
rub
bow
win
way
pin
dad
gip
tux
Related Words
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book
story
fiction
biography
paper
memo
report
read
note
letter
Memory
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Effect of meaning: Each list had progressively
more meaning:
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Nonsense syllables--no meaning.
Pseudo homophones--sound like words so acquire the
meaning of those words.
Unrelated words--each word has meaning.
Related words--each word has meaning and is related
to the other words.
Performance tends to improve as the lists
become more meaningful.
Does this have implications for studying?
Auditory Memory
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I will read a list of words.
Please listen carefully and do not write
anything down.
Interference Theories of Forgetting
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If memory is the result of forming
associations then forgetting may be the
result of interference that breaks the
associations.
Two sources of intereference:
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Material that was learned before the
association was formed.
Material that was learned after the association
was formed.
Interference Theories of Forgetting
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Proactive Interference
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Material learned earlier interferes with new learning:
Learn A
Learn B
A interferes with B
If A interferes with B, then we have proactive
interference.
Retroactive Interference
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Material learned later interferes with new learning.
Learn A
Learn B
B interferes with A
If B interferes with A, then we have retroactive
interference.
Interference Theories of Forgetting
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If all learning is pooled then it would become
more difficult to retrieve the more similar it is to
other information (Ceraso, 1967).
The evidence suggests that. The more similar
the interfering information is, the more likely it is
to affect the previous, or later learning.
Baddeley has tested this outside the lab in real
life memory situations where the same activity is
repeated frequently, e.g., parking at school or
work.
Memory As A Reconstructive
Process
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The associationist view of memory and
forgetting ignores that we are active,
thinking organisms.
Demo: Write down as many words from
that list I read as you can recall.
How Many Did You Get?
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Moth
Bird
Net
Bug
Stomach
Insect
Fly
Pretty
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Cocoon
Blue
Wing
Yellow
Flowers
Colour
Beer
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Did you get more of the items near the
beginning (1, 2, 3) or the end (13, 14, 15)
than the middle?
Did you add any extra words?
As you recalled the words, were they in
groups?
Primacy and Recency Effects
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Typically, students recall more items from the
beginning and the end of the list than from the
middle.
Primacy effect
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Recall of items from early in the list.
More opportunity to rehearse items.
Less when rehearsal is prevented.
Recency effect
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Recall of items from near end of the list.
Less if there are interfering tasks.
Memory As A Reconstructive
Process
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Effects such as primacy and recency,
adding related items, organizing our recall
indicate that we construct our memories.
We remember items that fit logically
within a group of items.
False Memory Syndrome
Eye Witness Testimony
Theories of Memory
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Information Processing Theory or Modal
Memory Model
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Memory likened to computer system.
Uses terms such as input, central processing,
storage, etc.
Other views of memory processing are now
embedded within this model.
Information Processing
Theory of Memory
Sensory Input
Sound, light,
touch
Encoding
(storage)
Attention
Sensory
Memory
Short-term,
Working, or
Immediate
Memory
Rehearsal
Longterm
Memory
Retrieval
Sensory Memory
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Sperling’s research:
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Temporary store:
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Short-lived nature of sensory memory is due to the
short duration that we are able to hold the
information, not in the capacity of sensory memory.
Iconic memory (visual) lasts less than 1 sec., fading
very quickly in the first 300 msec.
Echoic memory (auditory) may last 1-3 sec.
May be a perceptual after effect rather than an
actual memory effect.
Short-Term Memory
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Limited storage capacity rather than limited
duration.
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Demo: Digit span test
Demo: Memory for letters.
Capacity seems to be 72 or 5 to 9 items or chunks.
Requires strategies like rehearsal to hold items.
Need to actively work on material in short-term
memory.
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Maintenance rehearsal
Elaborative rehearsal
Short-Term Memory Equals
Working Memory
Baddeley’s Model
of Working
Memory
Long-Term Memory
Long-Term
Memory
Explicit Memory
(Declarative Information)
Episodic
Memory
Semantic
Memory
Implicit Memory
(Procedural Information)
Long-Term Memory
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Explicit memory—contains declarative
information, memories that we can consciously
bring to mind (declare).
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Episodic memory—memory for episodes, events,
experiences in our lives.
Semantic memory—all our common sense and
general knowledge.
Implicit memory—memory without conscious
awareness, that we cannot declare.
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Procedural information (motor skill)
Unconscious event information that affects us later
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Responsible for repetition priming
Demonstration
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I am going to read 12 sentences. I want
you to try to remember the sentences as
best you can. To make sure you are
listening carefully, I will ask you a question
about each sentence after I read it. You
should answer silently to yourself.
I will now show you 15 sentences. Keep
track of the ones that you think you heard
when I read them the first time.
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The hill was steep.
The girl who lives next door broke the window.
The window was on the porch.
The old car pulled the trailer.
The old car, pulling the trailer, climbed the hill.
The girl who lives next door broke the large window on
the porch.
The car was old.
The girl broke the large window.
The old car pulling the trailer climbed the steep hill.
The girl broke the large window on the porch.
The car climbed the steep hill.
The girl broke the window.
The man who lives next door broke the large window on
the porch.
The car climbed the hill.
The girl broke the window on the porch.
How Info May Be Represented in LTM
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May think and remember in propositions-single pieces of information that can be
represented by a subject and a verb.
Single proposition sentence.
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Two proposition sentence.
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The window is dirty.
The window at the front of the house is dirty.
Three proposition sentence.
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The window at the front of the red house is
dirty.
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#1 and #15 were read before
The hill was steep. (1)
The girl who lives next door broke the window. (2)
The window was on the porch. (1)
The old car pulled the trailer. (2)
The old car, pulling the trailer, climbed the hill.(3)
The girl who lives next door broke the large window on
the porch. (4)
The car was old. (1)
The girl broke the large window. (2)
The old car pulling the trailer climbed the steep hill. (4)
The girl broke the large window on the porch. (3)
The car climbed the steep hill. (2)
The girl broke the window. (1)
The man who lives next door broke the large window on
the porch. (4)
The car climbed the hill. (1)
The girl broke the window on the porch. (2)
Orgnization of Info in LTM
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Auditory Information: Remember meaning
(verbal propositions)—semantic storage.
Visual Information (Images)
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Evidence for two types of encoding:
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Proposition Theory: We encode visual images as
descriptive propositions.
Analogue Theory: We encode the image itself and can
actually work with that image.
Conceptual Information (from Ch. 8)
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Feature Theory: Remember features or
propositions that characterize the concept.
Prototype Theory: We remember a prototype.
Organization of Info in LTM
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Hemispheric differences in activation of
memories:
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Relates to type of material.
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Many different areas are involved, both cortical
and subcortical regions.
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Verbal activates left hemisphere areas.
Images activate right hemisphere areas.
Combination activates both hemispheres.
Relates to type of material.
Relates to activity and type of processing.
Emotional experiences, which are accompanied
with increased release of neurotransmitters like
adrenalin, are remember better.
Some chemicals can interfere with memory.
Organization of Info in LTM
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Mental representation in LTM seems is
based on associations.
The associations form networks that are in
a conceptual hierarchy
A Conceptual Hierarchy
A Network of Associations
Minerals
Metals
Stones
Rare
Common
Alloys
Platinum
Silver
Gold
Aluminum
Copper
Lead
Iron
Bronze
Steel
Brass
Precious
Sapphire
Emerald
Diamond
Ruby
Masonry
Limestone
Granite
Marble
Slate
Portion of Semantic Network
LEVELS OF PROCESSING
DEMONSTRATION
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Mentally answer the question on each of
the following slides as they appear.
BOOK
Is the word in capital letters?
duck
Would the word fit in the sentence:
“I saw a _____ in a pond”?
safe
Does the word rhyme with
blue?
house
Would the word fit in the sentence:
“The girl walked down the ____”?
WEIGHT
Does the word rhyme with gate?
snow
Is the word in small letters?
STUDENT
Would the word fit in the sentence:
“The ___ was reading a book”?
colour
Does the word rhyme with
TYPE?
flower
Is the word in capital letters?
robin
Would the word fit in the sentence:
“Last spring we saw a ______”?
HALL
Does the word rhyme with
SMALL?
TREE
Is the word in small letters?
TEXTBOOK
Would the word fit in the sentence:
“My _____ is six feet tall”?
day
Does the word rhyme with SAY?
FOX
Is the word in capital letters?
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Now write as many of the words you saw
as you can remember.
LEVELS OF PROCESSING WORDS
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BOOK
duck
safe
house
WEIGHT
snow
STUDENT
colour
9. flower
10. robin
11. HALL
12. TREE
13. TEXTBOOK
14. day
15. FOX
LEVELS OF PROCESSING WORDS
Which category did you recall best?
Capitals
BOOK
snow
flower
TREE
FOX
n / 5?
Rhymes
safe
WEIGHT
colour
HALL
day
n/ 5?
Meanings
duck
house
STUDENT
robin
TEXTBOOK
n / 5?