Transcript Thursday 2nd: Workshop C 11am: Car Sharing

Louis Clabburn
Car-sharing workshop
Introductions
Making the case – Why?
Case study
Reporting functions
Marketing planning
Evaluations and Prizes!
[email protected]
08700 780225
About liftshare…..
liftshare is a social enterprise with a genuine commitment to “encourage and enable
more efficient use of transport”.
Over the past ten years, liftshare has won numerous national awards for its web-based
services including the Queens Award for Innovation through Technology.
liftshare runs over 85% of the UK’s car-sharing market and works in partnership with
over 1,000 organisations to manage their individual journey matching schemes.
•Over 310,000 members
•Over 800 businesses
•Over 40 universities and colleges
Car, Walk, Bike, Taxi BUDi, Consultancy, Surveys, Web Design and many other services
Case
Study
WarwickShare has 355 members
165 have found a match and car sharing
43% men 57% women
Savings:
Distance
Money
Carbon Dioxide
Nitrogen Oxide
Particulate matter
Carbon monoxide
Hydrocarbons
932,258 miles
£170,141
306.7 metric tonnes
442.6 kg
29.2 kg
355.1 kg
21.8 kg
M.I. Report Building.
• Web based Monitoring System
• Multi user access
• Live Statistics
• Displayed in graph and matrix format
• In-built automated reporting tool
• Excellent communication array
• Content management systems
• Automatically fed 24/7
• Statistical analysis
cont’d
• Full support and training
• Live Forums
• K.P.Is and Graphs
• Promotional task checklist
• Regular Client Support News
• Access to all private group data
• Marketing toolkit
• Cluster mapping
• Target comparison tool
• Regular Client Competitions
• Future events calendar
cont’d
• Photo bank
• FAQs
• Marketing templates
• Best practice guidelines
• User feedback reporting
• CO2 Saving feedback
• Financial saving feedback
• Regular user communication
• Web site hits / session / page breakdown
• Over 60 pages dedicated to client support
“I am thrilled that I have managed to save a
load of money as a result of being a
liftshare member (and you can use that in a
testimonial if you want to!!)” Ben
Marketing plan example
Thank You
Have a safe trip home today
For further information contact
[email protected]
08700 780225