Transcript A few simple success secrets
Dr. Hans Renia Embassy of the Kingdom of the Netherlands in Greece Holland Pioneers in International Business 1) Holland, a few facts. 2) Strategy & Tools for International Success. 3) A few Simple Success Secrets. Holland, a few facts: • A very small country (1/3 the size of Greece.) • 16 million inhabitants (800,000 visit Greece each year). • GDP € 570 bn. • Exports € 310 bn. • Imports € 276 bn. Why do we do International Business ? 1) It is fun ! 2) It is good for our country. Holland's ranking in global business • 2nd agricultural exporter • 5th exporting country (behind China, Germany, USA & Japan.) • • • • • 6th FDI provider 7th FDI recipient 7th trading country 16th economy 10.000 Foreign companies History in International Business • VOC; Dutch East India Company (1602) • A Japanese monopoly (1641- 1853) • Meritocracy really pays off. • No need to always re-invent the wheel 2/3 of exports to 6 regions: • • • • • • Germany 24% Scandinavia 12% Belgium 11% France 9% UK 8% Spain 3% Who determines export strategy? 1st. Business Community 2nd. Ministry of Economic Affairs Who executes this strategy? (1/2) Business community: • • • • VNO-NCW www.vno-ncw.nl NCH www.handelsbevordering.nl Fenedex www.fenedex.nl Commercial banks (ABN AMRO- ING-Fortis- RABO) • 160+ Trade organizations. • Individual business large & small ! Who executes this strategy? (2/2) Ministry of Economic Affairs: • EVD www.hollandtrade.com + www.evd.nl • BEB External Relations (WTO, G20 etc.) • 12 Chambers of Commerce www.kvk.nl • Ministry of Foreign Affairs www.mfa.nl • Ministry of Agriculture www.minlnv.nl • Ministry of Transportation www.verkeerenwaterstaat.nl • Ministry of Finance www.douane.nl 10 strategic Export Sectors: 1. Maritime 2. Creative industries 3. Energy (renewable, oil & gas) 4. Food & Flowers 5. Water 6. Infrastructure 7. Life Sciences & Health 8. Environment 9. High-tech Systems & Materials (incl. ICT) 10.Transport & logistics Tools (1) Financing: EVD provides very limited financing: • Prepare 2 Start (for SME’s, a 50% contribution with € 11.000 maximum) • CPA’s • [email protected] ( G2G support) • Market scans. • PPP to embassies NOTE: The EU has very strict regulations on financing to maintain a level playing field! Tools (2) Country Branding: Holland Pioneers in International Business 1 brand identity for 3 activities Promoting Exports www.hollandtrade.com Attracting Investments www.nfia.nl Attracting Tourists www.holland.com Tools (3) Export Insurance & Bank Financing: Export insurance • Was NCM (1925-2003) • Since 2003: Atradius, Coface, Euler Bank Financing: Commercial banks support their business customers in a professional way on healthy commercial terms. Tools (4) Training in International Business: • Part of the national mindset • Integrated in educational system • Chambers of Commerce • Fenedex • Self-study Tools (5) Information Supply: • • • • • • • • • EVD website (only in Dutch) EVD country advisors Chamber of Commerce export advisors Embassy staff (speed-dating) EVD magazines Trade magazines National newspapers The internet Vacation in the target country Tools (6) E-commerce: • E-commerce is business as usual, only at a much higher speed. • 86% of Dutch people frequently use the internet (4th highest usage in Europe, after Norway, Iceland, Sweden) A few simple success secrets:(1/2) • “In business learning is optional, as is survival” (Peter Drucker) • Good business is often simple, but rarely easy. • • • • • Learn the rules & play by the rules. Big customers start as small customers. Do the homework and come prepared. Read what is already available. Don’t reinvent the wheel but copy what works. A few simple success secrets:(2/2) • Build on your available strengths and goodwill • Sometimes it is be more profitable to change your opinion then to defend it . • Participate in the Floriade 2012. Mr. Efthymiadis, well known Thessaloniki businessman and Honorary consul of the Netherlands Mr. Angelopoulos, Chairman of SETE SETE has decades of experience in meeting the needs of your potential customers abroad ! Mr. Nicos Dalpis & Mr. Lubbers Dutch Prime Minister 1982-1994 This wall is in the garden of a Dutch customs officer… COME TO FLORIADE 2012 A1 international Horticultural Exhibition 30 Million inhabitants within 2 hrs 2+ Million visitors 660 stremmata Open for 6 months 12 countries claimed their free pavilion Will Greece claim its ? www.floriade.nl We are always open for business !!!