Transcript Dr. Georg Antesberger

Leadership, the key to unlocking global markets
The strategies and learnings of Siemens in CEE
Dr. Georg Antesberger
Siemens AG Österreich
Schutzvermerk / Copyright-Vermerk
Siemens in Central and Eastern Europe
61 mio. Consumers
524 bill. EUR GDP (4,3% growth rate)
33 bill. EUR Siemens-market (5,6% growth rate)
8.996 mio. EUR order intake
7.516 mio. EUR sales (thereof 58% export)
30.254 employees
Source: Central Bureau of Statistics, Year 2006
Page 2
February 2007
Dr. Georg Antesberger, Siemens CEE
Critical Success Factors in Business Development
1
Attractive Markets and Favorable Business Environments
to compete in
1
1
1
2
3
Innovative Products,
Solutions and Services
to succeed with
Page 3
February 2007
4
Courage
and Liberty
to take risks
Leaders
and Employees
to realize
Dr. Georg Antesberger, Siemens CEE
Attractive Markets and Favorable Business Environment
Investment and Growth need outside Stimulation
1
 Investment Climate
 Stable political and legal conditions
 Liberalized markets as drivers for investment
 Openness towards Foreign Investment
 Technology
 Demand for modern technology
 Secure Energy Supply and Resources
 Legislation and Funding
 Short project decisions and
approval processes
 Stable conditions for long-term investments
(Feed-in tariffs and Green Electricity)
Page 4
February 2007
Dr. Georg Antesberger, Siemens CEE
Innovative Products, Solutions and Services to succeed
Increase of Energy Efficiency is a technological challenge
2
High-efficiency
turbines
CO2-free power
plant (CCS)
Renewable
Energy
High-voltage DC
Transmission
Systems
Enhanced rail
transport
Piezo injection
for fuel-efficient
vehicles
Hybrid engines
Highly efficient
industrial drives
Energy-saving
lighting
Energy-efficient
buildings
Page 5
February 2007
Dr. Georg Antesberger, Siemens CEE
Critical Success Factors in Business Development
1
Attractive Markets and Favorable Business Environments
to compete in
1
1
1
2
3
Innovative Products,
Solutions and Services
to succeed with
Page 6
February 2007
4
Courage
and Liberty
to take risks
Leaders
and Employees
to realize
Dr. Georg Antesberger, Siemens CEE
Critical Success Factors in Business Development
1
Attractive Markets and Favorable Business Environments
to compete in
1
1
1
2
3
Innovative Products,
Solutions and Services
to succeed with
Page 7
February 2007
4
Courage
and Liberty
to take risks
Leaders
and Employees
to realize
Dr. Georg Antesberger, Siemens CEE
Leadership, the key to unlocking global markets
Schutzvermerk / Copyright-Vermerk