Transcript SME (ECUADOR) S.A

LS andina S.A.
PERU
Peru in numbers
Total population:
28 Million
Main Cities
Lima
8
million
Arequipa
1
million
Trujillo
800 thousand
Cuzco
600 thousand
Size:1’250,000 Sq Km
Neighboring Countries
NORTH :Ecuador
& Colombia
EAST : Brasil &
Bolivia
SOUTH: Chile
WEST : Pacific
Ocean
ECONOMIC INDICATORS
Annual Inflation Rate:
5.00%
Active Interest Rate:
12.00%
Pasive Interest Rate:
4.50%
ECONOMIC INDICATORS
Open Unemployment:
Under employment:
Minimum wage:
Foreign Debt:
7.00%
46.00%
USD 290
USD 28,000 Million
Macroeconomic Scenario
In spite of a relatively stable Economy about 40% of the total Peruvian population still
lives under the poverty line with an average monthy income of approximately US$ 250.
InInflation
GDP Growth RatioI
7.2%
4.2%
'03
5.0%
'04
8.9%
6.0%
4%
'05
'06
'07
2.5%
2.70%
'03
'04
1.75%
'05
2.40%
'06
'07
Mas del 50% de la poblacion en niveles de pobreza..
Income by Social-Economic
Segments
Social-Economic Segmenta
1%
22%
60%
10%
A
B
C
D
E
37%
40%
250
20%
450
30%
0%
COUNTRY SITUATION








Official Currency: New Sol (S/.)
Annual Revaluation 6.5%
GDP growth: 8.99% in 2007
Expected GDP growth in 2008: 7.5%
Unemployment Rate Gradually Decreasing
Purchasing Power: growing
Stable Democracy
Total GDP: USD 86 billion approximately
Main Economic Activities






Mineral Ores &
Metals
Fish Meal
Tourism
Non-traditional
goods (final
consumer items)
Textiles
Agricultural
products
METROPOLITAN LIMA
Our Main Office in Lima
Our Mission


To satisfy our customer needs by means of
bringing them closer to first quality products
from worldwide recognized brands and
backed by extremely prestigious companies.
To assure the leading edge in everything we
do working hard with enthusiasm and effort to
indulge our customer base with our trade
mark customer service.
Our Organization
Incorporated in Lima, Peru in 1,991
Fully owned by LS Andean Trading
Corporation – Miami Florida USA
Employs: 175
Sales Force: 65
Sales Offices in: Lima, Piura, Chiclayo,
Cajamarca, Trujillo, Iquitos, Huancayo, Ica,
Arequipa, Cuzco.
Nationwide Sales Network: 340
Structure
Board of Directors
General
Manager
Logistics &
Systems
Marketing
Administration
Finance &
Credit
Sales
Sales Lima
Sales National
Organizational Structure












CEO
General Manager
Financial Manager
Commercial Manager
Trade Marketing
Logistics
Systems
Sales Supervisors
Sales personnel
Merchandisers
Administrative personnel
Operations personnel
Imported Product Lines
BAUDUCCO: Paneton, Wafers, Toast - BRAZIL
BORGES: Olive Oil – SPAIN
BRACHS: Confectionery - USA
CLOROX INT’L: Disinfectants, etc – USA
CLOROX CHILE: Clorinda Brooms – CHILE
HERSHEY INT’L: Chocolate, confections, groceries – USA
JUST BORN; Confections, Mike&Ike, - USA
NESTLE: Wonka, candy - USA
P&G: Pringles, Tampax, Tide, etc – USA
SAINT DALFOUR: Jams – FRANCE
SWEET’N LOW: Sweeteners – UK
TROLLI IBERICA: Gummies – SPAIN
TROPICAL: Confectionery – GUATEMALA
WRIGLEY: Chewing gum, Life Savers – USA
Domestic Product Lines



Gloria: Dairy products, Refreshments
Montesierpe: Pisco
ALICORP: Cookies
Best brands, best products…..
best service