Transcript Document

The Nation Publishing Co. Limited
The Nation Publishing Co.
Limited.
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Greater Value!!
The Nation Publishing Co. Limited
The Barbados Market &
Economy
Where is Barbados?
Barbados is part of a chain of islands located
in the Southern Caribbean
About Barbados
• Barbados is an
independent Englishspeaking Commonwealth
country.
• It is located just over 3
hours by plane from
Miami, 4.5 hours from
New York and 8 hours
from London.
• The island is home to
over 270 000 people.
– 90% of the population is
black, 4% white, and 6%
of other descent
The Many Faces of Barbados
Barbados is more than
just an island in the sun!
Culture, Sports, Real Estate, Dream
Vacations, Tourists, Celebrities,
Manufacturing, Services
Agriculture, International Business, Progressive
Workforce, Advertising Opportunities!!
The Barbados Market
• Barbados has a high per capita income,
low inflation, low external debt
• The island has a strong and vibrant
economy driven by tourism, international
business, agriculture, real estate and
construction
– Services are the major contributor to GDP
(78%)
• Stable democratic system of government
• World standard accommodation, health
care and telecommunications
The Barbados Market
• According to The Economist’s global survey,
Barbados is ranked 52nd in the list of the
world’s wealthiest nations
– as measured by per capita income, GDP and
purchasing power parity
• The island has a solid social and economic
infrastructure
• Highly educated workforce,with significant
purchasing power
• Leading English-speaking island destination in
the Southern Caribbean for British, North
American and European tourists
The Barbados Market
• Economy is predicted to receive a significant
boost with the selection of Barbados as the host
island for the ICC Cricket World Cup (CWC)
Final in 2007
– Tournament will attract all the major teams in the
world, and their fans from countries including Australia,
England, South Africa, India
– The Final has only ever been hosted by five countries
in the world, England, India, Australia, Pakistan and
South Africa
– CWC is the 4th largest international sports event,
based on number of fans
The Barbados Market
• Barbados, is one of six Caribbean
countries to become a full member of the
Caribbean Single Market & Economy
(CSME) launched in January 2006
– Facilitates the free movement of goods, services and
eligible human resources throughout the Caribbean
region
– Creates a bigger market for companies in the region
– Gives companies based in Barbados a greater
opportunity to expand into the wider Caribbean and
beyond.
Key Economic Statistics*
Mid Year Population
(‘000)
Per Capita GDP (‘000)
GDP at Market Prices
($M)
Real GDP Growth (%)
Consumer Inflation (%)
Avg Unemployment
Rate (%)
Tourist Arrivals (‘000)
Cruise Ship Arrivals
(‘000)
2000
2001
2002
2003
2004
269.3
269.9
270.8
271.6
272.4
15.8
15.8
15
15.9
16.9
5,117.6
5,108.4 4,952.2
5,389.8
5,625.0
2.3%
2.4
-2.6
2.6
0.5
0.2
1.9
1.6
4.5
1.4
9.4
9.9
10.3
11.0
9.8
544.7
507.1
497.9
531.2
551.5
533.3
527.6
523.3
559.1
721.3
*Source: Central Bank of Barbados Annual Statistical Digest 2006
Why Advertise with The
Nation?
• Expand your reach in the local and regional market
– You expect results, we deliver everytime
• Online or in print, our Advertising Products and
Services as well as our Community Outreach
Initiatives offer you the perfect promotion vehicles to
reach target audiences
• We are a reliable partner
• We truly know our audience
• We offer you more extensive brand exposure than any
other medium in the market
• We have products geared for your business.
• We have the most competitive & cost effective
newspaper advertising rates in the market!
Key Advertising Contacts
Wilfred Field
Advertising Manager/ Director
Tel: 246-430-5510
Email: [email protected]
Paulette Jones
Assistant Advertising Manager
Tel: 246-430-5412
Email: [email protected]
Key Advertising Contacts
Trevor Marshall
Advertising Administration Manager
Tel: 246-430-5512
Email: [email protected]
Valerie Hope
Marketing Executive
Tel: 246-430-5589
Email: [email protected]
Contact Us
The Nation Publishing Co. Limited
P.O. Box 1203
Fontabelle
St. Michael
Barbados, BB11000
West Indies
Website: www.nationnews.com
Tel: (246) 430-5400
Fax: (246) 430-9214