Transcript advertising media

ADVERTISING MEDIA
“Copyright and Terms of Service
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Texas Education Agency, except under the following conditions:
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Call TEA Copyrights with any questions you have.
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KEY TERMS
Advertising- A paid-for form of communication.
Promotional Advertising- When the goal is to
increase sales.
Institutional Advertising- Used to create a
favorable image for a business.
Infomercial- A long advertisement that looks
like a talk show and is 30 minutes long.
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KEY TERMS
• Media- The agencies, means or
instruments used to convey advertising
messages.
• Print Media- Includes advertising in
newspapers, magazines, direct mail, sign
and billboards.
• Transit Advertising- Any advertisement
that can be found on public
transportation.
• Broadcast Media- Advertising that
encompasses radio and television.
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KEY TERMS
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Online Advertising- A form of advertising that
uses either e-mail or the World Wide Web.
Media Planning- The process of selecting the
advertising media and deciding the time or
space in which the ads should appear.
Audience- The number of homes or people
exposed to an ad.
Impression- A single exposure to an ad.
Frequency- The number of times an audience
sees or hears and ad.
Cost Per Thousand- The media cost of exposing
1,000 readers or viewers to an advertising
impression.
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INSTITUTIONAL ADVERTISING
VS.
PRODUCT OR PROMOTIONAL
ADVERTISING
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TYPES OF PRINT MEDIA
• Newspaper
• Magazine
• Direct Mail
• Directory Advertising
• Outdoor Advertising
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BROADCAST MEDIA
TELEVISION ADS
• Ultimate advertising medium for many
businesses
• Combines all creative elements: sight,
sound, action and color
• Most T.V. ads are 30 or 60 second spots
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BROADCAST MEDIA
RADIO
• Reaches 96% of people 12 years and
older within a week
• Can be heard just about anywhere
• Cost effective
• Targets specific segments of the radio
listening market
• Radio ads are 10, 20, 30 or 60 second
spots
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IDENTIFY AND EVALUATE
ELEMENTS OF ADVERTISING
MEDIA
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IDENTIFY AND EVALUATE ELEMENTS
OF ADVERTISING MEDIA
• Audience
• Impression
• Frequency
• Cost Per Thousand (CPM)
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WHAT GETS TO YOU?
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