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Source: Institution Research Assessment and Planning at Fresno State
What is “Gen-Y”?(born between
1979-1997)
 Between the ages of 12-30, they are the next
dominant generation
 Represent 1/3 of the population
 Big Spenders
 $163 Billion annually
 Raised as consumers
 Grew up in media-saturated, brand-conscious
world
 Tech savvy
 Spend 1/3 of their lives online!
Source: Re:fuel Media Marketing, January 2015
So what is The Collegian?
 The Collegian is an award winning, newspaper, run
by students for the students, news source that is
distributed three times per week. (Mon, Wed, Fri)
 Sections within The Collegian
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News
Opinion
Arts & Entertainment
Sports
 The Collegian is a fantastic way to target your
specific demographic through three different
platforms.
 Newspaper(Print)
 Online
 Mobile Application
http://collegian.csufresno.edu
Three different Platforms,
Three times the exposure!
 Newspaper (Print)
 Online (http://collegian.csufresno.edu/)
 Mobile Applications
What is California College
Media Association?
 Originated in 2003 when a group of journalism
faculty and advisers saw there was no statewide
organization for journalism programs.
 Each year CCMA holds an annual training
workshop for media students on a variety of
topics and hosts a competition honoring
excellence in college journalism
Trophy Room
2011-2012
First place, Best Online Ad (California College
Media Association)
Second place, Best B&W Advertisement (California
College Media Association)
Second place, Best Color Advertisement (California
College Media Association)
Third place, Best Group Promotion (California
College Media Association)
Advertising
Best Online Ad, 1st Place
Best Color Advertising, 3rd Place
Best Group Promotion, 3rd Place
Best Online Promotion, 3rd Place
Advertising
Best Group Promotion, 3rd Place
Best Special Section, 1st Place
Best Color Ad, 2nd Place
Best Video, 3rd Place
http://collegian.csufresno.edu
2013-2014
First place, Best Features Page Design (California College
Media Association)
Second place, Best Breaking News Story (California
College Media Association)
Second place, Best Personal Opinion Story (California
College Media Association)
Second place, Best Sports Photo (California College
Media Association)
Second place, Best Sports Page Design (California
College Media Association)
What is Re:fuel
 A leading marketing firm connecting a wide
range of brands with niche consumer segments
through scalable and impactful media and
promotions solutions.
 Decades of expertise serving
youth,multicultural,military and local audiences.
 re:fuel agency deploys brand campaigns that
speak to these consumers in their world,
throughtout their day.
Gen Ys spend 1/3 of their
lives on the web.
 Smartphones bring the internet to Gen Y’s in the
palm of their hands making it that much easier to
always stay connected.
So what’s so good about
Advertising to Gen-Y?
 Majority of the students at Fresno State fall into
this category.
 Important because
 Majority of students have jobs
 Have SIZEABLE incomes
 Parental support!
 College students spend BILLIONS of discretinoary
income across several categories.
 On just food alone students spend over $50.0
billion.
STATS
 Circulation of 8,500 newspapers a week
 22,000 views a month online
 1,600 mobile app downloads
What is your target
demographic?
 We are multicultural and we are diverse….
 Gen-Y’s
 Male (42% of population)
 Female (58% of population)
 African American(940)
 Hispanic(9,367)
 International Students
 Native American
 Need we say more…
Source: Re:fuel Media Marketing, January 2015
Special Sections
Guide to Fun
Over Half of Students Read
the Print Edition….
Source: Re:fuel Media Marketing, January 2015
But will it bring them to my
business!?
 70% of students have been motivated to take some
sort of action by reading an article or
advertisement.
 78% of all students use coupons or promo codes.
Source: Re:fuel Media Marketing, January 2015
Why Fresno State?
 Young Spirited, diverse student body willing to
cash in on promotions
Big Idea
 Mexico one dish at a time
 Martes de Michelada/Michelada Tuesday(1/2
price micheladas)
 Jueves Sediento/Thirsty Thursday(Buy 1 bucket
get 2nd bucket at ½ price)
 Sabadazo/Big Saturday (10% of with studend ID)
Newspaper Stand Locations
 47 Convenient and Strategically placed
newsstands maximize exposure!
http://collegian.csufresno.edu
So how much does it cost?
The prices are better than you might think!
The Classic Print Ad Rates
http://collegian.csufresno.edu
The Online Advertising
 Rectangle (300x250 Pixels)
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Monthly:
Weekly:
$300
$150
 Skyscraper (160x600 pixels)
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Monthly:
Weekly:
$250
$125
 Leaderboard (728x90)
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Monthly:
Weekly:
$350
$175
 Static Rectangle (300x250 pixels)
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Monthly:
$500
 Frequency Discount
http://collegian.csufresno.edu
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1st month full price
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2nd 10% off
3rd 20% off
4th 30% off
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5th 40% off
6 and more 50% off (
 Excludes Static Ad)
Mobile Tiles that go with you
 Premium Home Screen Tile
 $150 a week
 $400 a month
 $990 a semester
 Home Screen Tile
 $100 a week
 $350 a month
 $900 a semester
 Banner Ads
 $50 a week
 $175 a month
 Notification Offers
 $100
http://collegian.csufresno.edu
How can you get started?
You are ready to go aren’t you!?
 Flexible Payments
 Multiple run dates
 FREE ad design
http://collegian.csufresno.edu