diffreent sorts of ads

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Transcript diffreent sorts of ads

GOALS OF ADVERTISING
To make PEOPLE do something
to induce individuals to buy, support, or approve of a product or firm
to encourage or persuade an audience (viewers, readers or listeners)
to continue or take some new action (buying, donating, etc…)
to generate increased consumption of products or services
to create needs for the consumer
to drive consumers’ behavior
Different sorts of advertising:
Visual advertising
‘Sound’ advertising
Ads in the newspapers,
magazines…
Words of mouth
Billboards
Radio
Wall paintings
Buzz marketting
Street furniture
Transport (any kind)
Posters
Outdoor advertising
In new technologies
Flyers
Internet advertising ( direct
emails, spams …)
Cinema adverts
Mobile phones advertising
Television adverts/GB
(commercials /US)
Virtually any medium can be used !