Transcript CHAPTER 1 Marketing Management Series Event

1
CHAPTER 16
Advertising Campaign Event
Purpose
 The purpose of the Advertising Campaign Event is to
prepare an advertising campaign of any length for a
real product, service, company, or business for a
prospective client/advertiser.
 Students must also present an appropriate budget
for their proposed advertising campaign.
MARKETING
© 2009 South-Western, Cengage Learning
2
CHAPTER 16
Advertising Campaign Event
Description
 This event can be completed by one to three students.
 You will prepare up to ten fact sheets in outline form.
 All members of the team must participate during the 15minute presentation to the client/advertiser.
 Five minutes are allotted for the judge to ask questions
about the presentation.
 Each participant must respond to at least one question
posed by the judge.
MARKETING
© 2009 South-Western, Cengage Learning
3
CHAPTER 16
Advertising Campaign Event
Scenario
 You will assume the role of advertising personnel
with the goal of selling your idea to the judge
(client/advertiser).
MARKETING
© 2009 South-Western, Cengage Learning
4
CHAPTER 16
Advertising Campaign Event
Performance Indicators Evaluated
 Exchange information and ideas with others through
writing and speaking.
 Explain the components of advertisements.
 Analyze product information to identify product
features and benefits.
 Set priorities and demonstrate effective time
management.
 Demonstrate critical thinking/problem-solving skills.
MARKETING
© 2009 South-Western, Cengage Learning