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Sample Delivery – Colour Catcher
Objectives
 Spotless UK wanted to use a mobile mechanic to support their spot advertising
 Distribute free samples of their Colour Catcher product, sales of which had been flat for 5 years
Execution
 A text in call to action was added to creative, text in for free sample
Results
 During the campaign, sales lifted 300% compared to baseline
 Post-campaign, sales have settled at 60% above baseline
 The campaign was unsupported by trade activity, thus the entire sales uplift can be attributed
to the mobile activity
Sampling Encourages Purchase
 Would you have bought Colour Catcher if you had not received a free sample from texting?
Reply YES or NO to 60505
Yes
10%
No
90%
“We are extremely happy with the results of the mobile campaign, and hope to repeat it for
Colour Catcher and other new products we are launching. The text campaign helped us to give
more credibility to the product and to the spot, as well as sustaining sales of the product after
the campaign”
Luca Cucciniello, Marketing Manager, Spotless UK