Transcript MarkLogicBreakfastDavidWorlockMay2010

Super-Distribution
Community in Action/Content as a Service
David R Worlock
MarkLogic Briefing: May 2010
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Copyright D.R. Worlock. All rights reserved 2010
What do we want?
• Loyal, locked in clients
• Real learnings from client experience which we can
apply to smaller players
• Niche dominance to ensure that third party content
reaches the client through us
• Positioning that allows us to control the speed of
innovation
• The ability to price to value
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Super-Customization
• Hand the API to the user
• Invite users to recombine your content with theirs to
create unique datasets, but using your tools
• Seek to lock in support and update to secure
resubscription and reliance
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… we network publish here too…
• Make content fully searchable, and contextually open
to third party content
• Attach the applets that draw fresh value out of
content in context
• Generate the links and network tools
• Release the taxonomy to secure users
• Price to quality, not to format
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Content Integration Architecture
Users
Users
Content
Authoring
Search/
Browse
Viewing/
Analysis
Collaboration
Ent. Job
Function
Portal
PortalPersonalization/Workflow
Personalization/WorkflowIntegration
Integration Layer
Layer
XML and Web Services
CMS
Tagging/
Taxonomies
Access
Control
Search
Engines
Integration
Tools
Content
Content Layer
Layer
Data
Warehouse
User-Created
Content
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Web
Content
CMS
Repository
Purchased
Content
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Information Services and
Solutions Value Model
User Desktop
High Level Analytics
Decision Support
Integrated Content Solutions
Mapping and Visualization
Abstracting and Indexing
Secondary Content - review articles, encyclopaedias, textbooks, monographs,
conference proceedings
Primary Research - journal articles, report, published correspondence, market research,
statistical reporting, ‘grey’ literature
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Case Studies
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Compliance and Risk
Management
• Frontline is security (Government) and insurance
• No natural limit to size/coverage of data
collections
• Data mining and inference rules at the core
• Predictive analysis from mix of structured and
unstructured data
• Drives extensions into automated response
activity, audit, and continuing education
requirements
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Sector Players
• Reed Elsevier: Seisint and Choicepoint. Key sectors
are government and insurance. Key requirement is
ever-extending personal data coverage
• Thomson Reuters: ClearForest and OpenCalais.
Moving beyond financial services. Automated real
time response is key concern
• Complinet: Personalized systems for regulated
markets. Audit and education
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Healthcare
• Support for hospital and insurer workflow
• Risk reduction through patient record integration
• Ensuring that latest research available at
diagnostic decision point
• Critical time factors – 8 minutes at the bedside
• Critical malpractice issues: 5% of diagnosis is
wrong
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Healthcare Sector Players
• WK Health ProVation and UpToDate Diagnostic
interface integrating to order sets and drug supply
chain
• Thomson Reuters. Evidence-based prediction via
MedStat
• Map of Medicine. Uniformity in the UK NHS.
Acquired by Hearst Business
• Evidence-based medicine – the critical resources of
Zynx, BMJ Clinical Evidence etc.
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Supply Chain Management and
Improvement
• Aspiration to tackle whole chain has failed
• Productivity and procurement intelligence are still
vital
• Small segment improvement is hard to measure –
and sell
• Concentration on purchasing decisions may be
misleading
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Supply Chain Players
• Credit Rating – major efforts from D&B, Experian
and Equifax
• Bids and tenders management raises critical issues
McGraw Hill Construction bids management
integrates standards, specs, and contract/bid
management for top 25 sector players
• Use a universal sector baseline – GlobalSpec and
engineering design
• Watch social media, procurement
recommendations/directories – BrownBook, Qype
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Two prerequisites for change…
• You must give up a product mindset and take on a
services and solutions view of your content
• … and you have to be confident that you know what
your customers do for a living – on the network, but
also in real life – to be able to envisage helping them
in this way
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Remember…
It is not the strongest of the species that
survive, nor the most intelligent, but the
one most responsive to change
Charles Darwin
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Thanks for listening!
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Contact David Worlock at [email protected]
Tel 07836361873
On Twitter at dworlock
And come to www.davidworlock.com
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