Transcript Assessment Plan for Matschie*s Tree Kangaroo Exhibit at the

An Assessment Plan for
Matschie’s Tree Kangaroo Exhibit
at the Woodland Park Zoo
By: Ross Furbush, Benjamin Hagood, Hannah Hainline, Christina Mebust-Boscolo,
Connor Meyer, Emily Richmond, and Alex Wall.
Outline
1.
Background and Client Information
2.
Outreach Objective
3.
What To Included In Outreach
I.
Species Biology and Conservation
II.
Habitat Conservation
III.
Community Involvement
IV.
Capacity Building
V.
Sustainability
4.
Final Product
5.
Future
I.
Social Media Setup
II.
Moving Exhibit
6.
Final Thoughts
7.
References
Background and Client
Client: Lisa Dabek
Lisa is a leader in the Matschie’s Tree
Kangaroo conservation program
through the Woodland Park Zoo. They
have had remarkable success in
promoting various aspects of tree
kangaroo conservation in Papua New
Guinea.
Outreach Objective
We are proposing to make in interactive sign at the
Tree Kangaroo exhibit in Woodland Park Zoo
Goals:
1. Education of the public about Matschie’s Tree
Kangaroo
2. Encourage community involvement in Tree
Kangaroo conservation
3. Advertise the success of the Tree Kangaroo
Conservation Program
Species Biology
 10 different species of Tree Kangaroos
 2 found in Australia 8 found in tropics of New Guinea
 Matschie’s tree kangaroo solely found in Huon Peninsula of PNG (Papua New
Guinea)
 Live high up in the canopy
Species Conservation
 Endangered under the IUCN
 Two Main Threats: habitat loss and over hunting
 What TKCP has done:
1. Working with locals to educate on current status
2. Working with National Geographic on Crittercams
Habitat Conservation
 Papua New Guinea believed to hold 7% of
world's biodiversity as 3rd largest rainforest
 Huon Peninsula has most species of PNG
overall biodiversity
 Most species endemic due to steep mountain
ranges and valleys
 >95% of Huon Peninsula lands privately
owned by clan members
 Yopno-Uruwa-Som Conservation Area: habitat
bank
 Reinforce values and beliefs with a positive
effect on nature
Community Involvement
Before:
• Rising Population
• Encroachment
• Hunted Unsustainably (Bush Meat, Ceremonial Dress)
Potential Solutions:
• Increase poaching patrols
Now:
• Public Outreach and Education (Steinmetz et al 2014)
• Funding Education
• “Healthy Village, Healthy Forest”
• Community Involvement is Key
Capacity Building
 Land Ownership
 Cash Based Economy
 Community Based Organizations
Sustainability
 Sustainability is essential for Tree
Kangaroo habitat conservation
 The Woodland Park Zoo
Promoted environmentally
sustainable farming in Papua New
Guinea
 By supporting Papua New Guinea
farmers who are environmentally
sound, this supports tree
kangaroo conservation.
 Including sustainability in the
sign will help people learn how to
get involved through buying
environmentally responsible
products.
Final Product
Sign Design
 “A Successful Graphic” (Serrell 1998)
- Analyze Visitor Needs: placement,
content, attractiveness, readability,
accessibility
- Appropriate Content:
Species biology/conservation,
habitat conservation, community,
capacity building, sustainability
- Design Layout
- Illustrations
Design Layout
Active Prolonged Engagement (APE):
• Not too Wordy
• Physical Interactive Component
• Reverse Negative Viewing Characteristics
• Diversity of Learners and Demographics
• Narrative
Design Layout
Cycle of Inquiry:
• Fun Facts and
Conservation Status
• Biology and Threats
• Introduce TKCP
• Caffe Vita Coffee and
Donations
Surprising
Phenomenon
Relevance
Exploration
Explanation
Sue Allen (2004)
Design Layout
Media component:
 QR Codes
 Visitors access websites for the TKCP to learn more
Illustrations
Matschie’s tree kangaroo is
listed as endangered, which
means it is going to go extinct if
we don’t help them. The
Matschie’s tree kangaroo is only
found in one place in the entire
world, Huon Peninsula in
Papua New Guinea. Locals are
overhunting and limiting their
habitat. By attaching cameras to
the tree kangaroo’s neck to see
where they go we can learn
more about them. Scan below
for more information and
videos!
Future Directions
1. Social Media:
Communicating to the public through social
media to get an increase in community
involvement.
2. Moving Tree Kangaroo Exhibit:
Moving the Tree Kangaroo exhibit with animals
that are more similar to it may give it more
attention.
Thank You!
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
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 http://wwf.panda.org/what_we_do/endangered_speci
es/tree_kangaroo/
 http://www.kansascityzoo.org/attractions/australia
 http://www.zoo.org/page.aspx?pid=1286
 http://en.wikipedia.org/wiki/Matschie's_treekangaroo#mediaviewer/File:Dendrolagus_matschiei_at_
the_Bronx_Zoo_007.jpg
 http://woodlandparkzblog.blogspot.com/2012/02/drin
k-up-conservation-coffee-is-here.html
QUESTIONS?