Transcript iaps_18_2004_141.slides

Local People’s Motives for
Biodiversity Conservation
Maria Johansson
Department of Environmental Psychology
Lund Institute of Technology
E-mail: [email protected]
This research was financed by the Swedish Research Council for Environment,
Agricultural Sciences and Spatial Planning and carried out by Dr Maria Johansson
and Dr Marianne Lindström.
Purpose of Study
• Identify the local population’s personal motives
for biodiversity conservation.
• Analyse these motives in the context of Stern et
al., (1995) social-psychological model of
environmental concern.
Bio(logical) diversity
”The genetic diversity within each species, the
range of species in a given ecosystem (species
diversity) and the diversity of ecosystems across
an entire region. ”
Primack, 2000
Bio(logical) diversity
”The genetic diversity within each species, the
range of species in a given ecosystem (species
diversity) and the diversity of ecosystems across
an entire region. ”
Primack, 2000
Position in social structure
age, gender, category belonging
Basic human values
Method
Environmental value orientation
egoistic, social-altruistic, biospheric
Motives for biodiveristy conservation
Specific attitude towards biodiveristy conservation
Intention to support biodiversity conservation
Conservation behaviour
Adapted from Stern et al., 1995
Kristianstad
Municipality
Participants in the Questionnaire Survey
Category
Public
Members of outdoor organisation
Farmers
Business managers
Officials at municipality and county
Total
Number of
respondents
80
50
48
67
26
271
Measurements
Concept
Measurement
Position in social structure
Age, gender, category belonging
Environmental value orientation
Biospheric
Egoistic
Social-altruistic
Measured by Stern’s 2001 instrument
Motives to protect local biodiversity
20 motives identified in focus groups discussions
Attitude towards local
biodiversity conservation
Priority of conservation of 31 local biotopes and species
Importance of conserving the biodiversity of 5 local areas
Importance of Conservation
The most
4
Very much
3
Fairly much
2
A little
1
Local
Baltic sea
biodiversity
Tropical
rainforest
Wild flowers
Viltväxande blommor
Deciduous forest
Lakes and streams
Sjöar och vattendrag
Meadows and grazed grasslands
Ängs- och betesmarker
Personal Motives for Conservation
• Human well-being and recreation
M=3.24, SD=.51, Cronbach’s alpha=.85
• Human survival
M=2.81, SD=.59, Cronbach’s alpha=.81
• Respect for nature
M=3.47, SD=.48, Cronbach’s alpha=.77
Testing the Hierarchical Structure
Step I. The influence of social structure on
environmental value orientation
-Women to a higher degree expressed a socialaltruistic orientation than did men.
Step II. The influence of environmental value
orientation on motives
Value orientation
Biospheric
Social-altruistic
Egoistic
Motive
Human well-being and
recreation
Biospheric
Social-altruistic
Egoistic
Human survival
Biospheric
Social-altruistic
Egoistic
Respect for nature
Step III. The influence of motives on attitude
towards biodiversity conservation
Human well-being and recreation
Human survival
Respect for nature
Attitude
Step III. Importance to conserve the
biodiversity of five local areas
NORR
ÖSTER
VÄSTER
SÖDER
Ur Terrängkartan © Lantmäteriverket Gävle 2003. Medgivande M2003/2677. Kartan representerar ca 20 km från väster till öster och ca 12 km
från norr till söder.
Human well-being and recreation
Human survival
Respect for nature
Conclusions
Conservation of local biodiversity is considered important.
Public support of conservation measures seems to be
related to three groups of personal motives, partly founded
in environmental value orientation.
Policy makers should assure that arguments for conservation are brought forward that persons of different views
of nature can relate to.