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Linking market trade and marine conservation: Hong Kong’s case study Allen To Conservation Officer, Marine WWF-Hong Kong © Cat Holloway / WWF-Canon Solutions for a Living Planet 21 July 2015 - 1 Linking market trade and marine conservation: Hong Kong’s case study How often consumed? In HK & Southern China 49% consumers eat seafood few times every week 28% weekly (released in Sept 2010) Solutions for a living planet Linking market trade and marine conservation: Hong Kong’s case study How much consumed? Yr 2003 – 2005, ranked 3rd in Asia Solutions for a living planet Linking market trade and marine conservation: Hong Kong’s case study How much for LRFF? From 18 countries in 1998 From 50 countries in 2009 Selected LRFF species import quantity 2001 - 2009 ~40% from CT 16000 Import quantity (mt) 14000 12000 10000 8000 0 2002 2006 2004 2008 Year Solutions for a living planet Linking market trade and marine conservation: Hong Kong’s case study Where are seafood sourced? > 150 countries and territories worldwide Many unsustainable sources and species (e.g. sharks, bluefin tuna, and some live reef food fishes) Solutions for a living planet Linking market trade and marine conservation: Hong Kong’s case study Unsustainable sourcing – what are the impacts Seafood supply (species & quantity) in Hong Kong Marine resources available in the Coral Triangle Ecosystem effects Solutions for a living planet Linking market trade and marine conservation: Hong Kong’s case study Threats + Importance of seafood = Opportunity for Changes Seafood Suppliers Caterers Consumers (Restaurants / Hotels / etc) (Public / Corporate) Recommendations Ocean-friendly Catalogue Recommendations Ocean-friendly Menu Seafood guide Green Spring Dinner Solutions for a living planet Linking market trade and marine conservation: Hong Kong’s case study WWF’s Role in Hong Kong Consumers (Public / Corporate) Seafood guide Green Spring Dinner Solutions for a living planet Linking market trade and marine conservation: Hong Kong’s case study WWF Engagement with Consumers WWF-Hong Kong Seafood Guide - Launched in 2007 - Conducted comprehensive assessment of 67 common species - Distributed 500,000 copies - Let the public to make a smart choice Consumers Solutions for a living planet Linking market trade and marine conservation: Hong Kong’s case study WWF Engagement with Consumers Green Spring Dinner - Call for corporate to choose ocean-friendly menu during their corporate dining - Let companies help marine conservation through making their choices - Over 10,000 have and will enjoy the dinner Consumers Solutions for a living planet Linking market trade and marine conservation: Hong Kong’s case study WWF Engagement with Consumers Green Wedding (upcoming) - ~50,000 couples in Hong Kong. - Sustainable seafood (e.g. LRFF) + paper / timber use + low carbon living Consumers Solutions for a living planet Linking market trade and marine conservation: Hong Kong’s case study Demand Side Engagement The public want to know where to choose oceanfriendly seafood! The consumers are looking for alternative choices! Consumers Solutions for a living planet Linking market trade and marine conservation: Hong Kong’s case study WWF’s Role Caterers (Restaurants / Hotels / etc) Ocean-friendly Menu Solutions for a living planet Linking market trade and marine conservation: Hong Kong’s case study WWF Engagement with Caterers Ocean-friendly Menu - Call for caterers to offer an ALTERNATIVE Ocean-Friendly Menu at first step (Marriott, HK Jockey Club, LHGroup, Super Stars Group…) Caterers - WWF provide advice on the sustainability of seafood and help the caterers to source alternatives choices. Solutions for a living planet Linking market trade and marine conservation: Hong Kong’s case study WWF’s Role Seafood Suppliers Ocean-friendly Catalogue Solutions for a living planet Linking market trade and marine conservation: Hong Kong’s case study WWF Engagement with Seafood Suppliers Supplier engagement - Identify sustainable seafood products - Establish a catalogue containing only ocean-friendly seafood - Connecting these suppliers + products with sustainable seafood buyers Seafood Suppliers Solutions for a living planet Linking market trade and marine conservation: Hong Kong’s case study Supply Side Engagement Response to the increasing public call and give the public a sustainable choice Seafood Suppliers Caterers Solutions for a living planet Solutions for a living planet