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DESIGNING FOR THE FUTURE
© AMX 2011 | All Rights Reserved
AUTOMATE | CONNECT | CONTROL | MANAGE
Designing for the Future
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Market Trends for 2011 and Beyond
The Design Brief
The Changing Face of Hardware Design
Cloud Based Software Design
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3
Major Market Trends for 2011 and Beyond
Major Market Trends
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Video everywhere
Ubiquitous personal & portable computing & networking
Virtualization (i.e., The Cloud)
Imperative for sustainable or “Green” practices
The Future is Ahead
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Video Use is Growing Phenomenally
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“In the next 5 years, video will represent 90% of all traffic on
data networks”
John Chambers, CEO Cisco Systems
A/V is going mainstream,
In May, 2010, YouTube had 2 billion hits/day, up from 1 billion
Moving
IP network,
just 7 months
earlier, to
andthe
100 million
in July, 2006
And getting personal
Ubiquitous Personal Computing
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Current generation smart phones & tablet computers have
made computing and communicating everywhere a reality
A/V
Customers
are
more
for everyone
comfortable, knowledgeable, and
demanding than ever before and
they have more choices
It’s Getting Cloudy
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Just as “anywhere computing” is becoming increasingly
prevalent, pro-AV is heading forward to “AV anywhere”
End users and
vendors
drawn increasingly
A/V
willalike
be are
expected
to be to “Cloud”
solutions that provide greater flexibility and fewer
accessible via the cloud just like
constraints
enterprise
IP has “won” other
as the network
structureservices
of choice
InfoComm International 2011
The Need for Green
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Green Math
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Where to Start
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Unified Control
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A/V will be integrated and
managed with other building
systems to support this priority
Unified Control
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Independent Systems
Intelligent Building Solutions
Unified Control
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Unified Control
Holistic Approach
Include Other Services
Interoperability
Common Scheduling
So What Does it all Mean?
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The Pro A/V market is growing & going mainstream, not fading
That will attract more competitors
Dealers are more important than ever
Need to adapt to the new market
The future is about video and IP networks, together
Make friends with IT. They own the network
Complexity and integration will increase
“Green” isn’t going away anytime soon
Our Solutions Footprint is Expanding
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Corporate
Campus
Buildings
Rooms
Major Market Trends – What, Where, Why
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Video everywhere
Ubiquitous personal & portable
computing & networking
Virtualization (i.e., The Cloud)
Imperative for sustainable or “Green”
practices
© AMX 2011 | All Rights Reserved
Corporate
Campus
Buildings
Rooms
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The Design Brief
Designing for the Future
The Good Old Days – Commercial Design
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How many devices are controlled?
What are the comms formats?
What size touch panel do you want?
What do you want the system to do?
Room Control
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Central Control
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The Good Old Days – Residential Design
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How many rooms are there?
Is there centralised video?
Central & Room Control Combined
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How have things changed?
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Multi-format
Flexibility
Video Everywhere
Future Expansion
IP & AV convergence
Campus/Corporate-Wide Control
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Changing the Face of Hardware Design
Designing for the Future
Re-Thinking the Control System
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NetLinx controllers
Set number of control ports
Expand using cards – RS232, IR, Relay, I/O etc.
Cards can be remote using ICSNet
Systems also expanded using additional controllers
Re-Thinking the Control System
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Expansion comes at a price
Additional programming
Additional cabling
Additional rack space
Customer Needs
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Dealers sometimes need more ports in AMX Central Controller
Dealers have to connect devices located far from a Controller
How do Dealers address it today?
Master to Master
Net Module Shell and ICSNet Cards
AxLink Device Control Boxes
Third party solutions
There’s got to be a better way!
Re-Thinking the Control System
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Room 1
Room 2
Room 3
Room 4
Introducing ICSLan Device Control Boxes
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Simple Choice: Multiple port option
Simple Connection: Standard network device
Simple Power: PoE (Power Over Ethernet)
Simple Programming: Native NetLinx
Simple Configuration
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ICSLan Control Device Boxes
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Two solutions in one!
Add Ports to an
AMX Controller
Control any device
over Ethernet
Centralized Management of Networked AV
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Ethernet
Share:
EXB-REL8
Controller among several rooms
Add:
EXB-COM2
NI-700
A projector far from controller
Control:
Any device over Ethernet
Floor Server Room
Single Room
ICSLan Serial Interface
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2 Serial Ports
1 RS-232/422/485
1 RS-232 only
Connect & Power over Ethernet
Compact
32+ per master depending on program
Connect a projector far from a Controller
Do you like Velcro?
1" x 4 ⅜" x 5 ⅛"
2.5 cm x 11.1 cm x 13 cm
HxWxD
ICSLan Relay Interface
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8 Relays
Connect & Power over Ethernet
Compact
32+ per master depending on program
Control shades and blinds in every room
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1" x 4 ⅜ " x 5 ⅛ "
2.5 cm x 11.1 cm x 13 cm
HxWxD
ICSLan Input/Output Interface
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8 Input/Output Channels
Connect & Power over Ethernet
Compact
32+ per master depending on program
Determine if switch is closed
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1" x 4 ⅜ " x 5 ⅛ "
2.5 cm x 11.1 cm x 13 cm
HxWxD
ICSLan IR/S Interface
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4 IR/S and 4 Inputs
Connect & Power over Ethernet
Compact
32+ per master depending on program
Control IR devices like DVD players
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1" x 4 ⅜ " x 5 ⅛ "
2.5 cm x 11.1 cm x 13 cm
HxWxD
ICSLan Multi-Port
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1 COM, 1 IR/S, 2 I/O, 1 IR RX
Connect & Power over Ethernet
Compact
32+ per master depending on program
Control one room:
Display
DVD
IR Receiver
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1" x 3" x 4 13/16"
2.5 cm x 7.6 cm x 12.2 cm
HxWxD
Mix and Match
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Changing the Face of Hardware Design
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Enova DGX
DXLink Transmitters
DXLink Receivers
ICSLan
IS-SPX-1000
IS-XPT-2000
– Built in master controller
– RS232, IR RX, IR TX
– RS232, IR RX, IR TX
– RS232, IR, Relay, I/O
– RS232
– RS232
Control where it’s required
ICSLan Control Boxes
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Available: Q4 2011
Product
EXB-COM2
EXB-REL8
EXB-I/O8
EXB-IRS4
EXB-MP1
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Thank You For Your Time