Transcript Ruckus Wireless

Taking Wi-Fi Where
It’s Never Gone Before
Business Update
Business
“Smart Wi-Fi” systems
for providers and enterprises
Formed
June 2004 (as Video54), Sunnyvale, CA
Capitalization/Size
$42 million (privately held), 100+ employees
Flagship Products
MediaFlex (In-home triple play distribution)
MetroFlex (Metro CPE)
ZoneFlex (Enterprise smart wireless LANs)
Shipments
Over 1 million units in two years
Investors
Sequoia and other VCs, Motorola, T-Online,
Telus & Mitsui
Customers
2
What’s Smart Wi-Fi?
 New Wi-Fi innovation that:
Interference






Extends Wi-Fi range/coverage (2-4x)
Picks best path for each client
Improves signal reliability
Increases effective throughput
Avoids interference automatically
Reduces packet loss
 Exploits technical advances in
smart antenna arrays and quality
of service
 System-based solution
3
Unmatched Performance and Coverage
Ruckus Smart Wi-Fi 802.11g AP
Top-Tier Enterprise 802.11g AP
200 ft
200 ft
Upper
Floor
125
ft
125
ft
AP
AP
200 ft
200 ft
Lower
Floor
125
ft
125
ft
AP
upstairs
20-22 Mbps
4
Source: Ruckus Carrier Customer
AP
upstairs
15-20 Mbps
10-15 Mbps
Test Location: Commercial high rise in Canada
5-10 Mbps
AP on upper floor
Announcement Details
 Industry’s first Wi-Fi services strategy and solutions to
help carriers capitalize on managed service market
 New “Smart Wi-Fi” 802.11a/b/g/n products for home,
hotspot and enterprise markets
 MediaFlex 7811
 802.11n system for in-home HD IPTV and triple play service distribution
 MediaFlex 2835
 802.11g system that enables managed “homespots”
 ZoneFlex 7942
 802.11n system for high-capacity, multimedia hotspot/enterprise deployments
 Comprehensive remote Wi-Fi management
 FlexMaster
 Remote management and configuration for all Smart Wi-Fi devices and system
5
The Bar Has Been Raised for Wi-Fi
At Home, At Work and Everywhere Else
But Wi-Fi must fundamentally
change to provide
Mobile Wi-Fi
Device Shipments
’07: 70 million
’09: 170 million
(source: InStat)
6






Wire-class reliability
Ubiquitous coverage
Consistent performance
Secure mobility
Flicker-free multimedia
Simple set up and deployment
Carriers Pushing Wi-Fi Forward
7
Wi-Fi a Key Part of Carriers’ Strategy
Global
Management
and
Control
Whole-home
HD IPTV
and triple play
distribution
8
High-capacity
multimedia
hotspots
Managed
Business WLAN
Services
Hotspots
at home
(“homespots”)
But Wi-Fi Wasn’t Made for Carriers
Inadequate range/coverage
Interference
Unreliable performance
Poor wireless video and voice quality
Isn’t highly leveraged
HOME





Wiring and other site constraints
High density, dynamic environment
Costly to deliver 2 nines or better
Wasn’t designed for multimedia apps
Limited footprint
HOTSPOT




High capex and opex, margins pressure
SLAs against unstable, dynamic medium
Scarce RF expertise
Subpar voice and video performance
ENTERPRISE
9





Now It Is! Smart Wi-Fi Helping Carriers
Deliver whole-home video, voice and data
Reduce IPTV installation cost and delays
Extend mobile IP services into the home, eg: FMC
Enable indoor broadband wireless access
Extend hotspot footprint (home-spot)
HOME





Deliver cost effective, ubiquitous, reliable coverage
Enable new media apps, eg: digital signage, ad insertion
Increase usage with differentiated services
Enforce centralized policies and control
Secure hotspot network and users
HOTSPOT




Offer managed WLAN service to SMBs
Improve margins with dramatically lower capex & opex
Increase availability without escalating cost/complexity
Enable new media apps, eg: surveillance, video, etc.
ENTERPRISE
10





The Unfulfilled Promise of 802.11n
mbps
Current products
don’t make optimal use
of fundamental 802.11n
techniques
such as
Spatial multiplexing and channel bonding
and frame aggregation
enable hug
channel
bonding,
potential gains in physical data rate
frame aggregation
or spatial multiplexing
mbps
The Promise
300+
54
10
20
40
The Reality
11
100
Keeping the Promise with Smart Wi-Fi
mbps
300+
The Promise
Smart Wi-Fi increases the
54
probability that 802.11n
techniques are used in a given
environment…
…thereby increasing
effective throughput,
range and reliability
mbps
10
20
40
The Reality
12
100
Next Gen Triple Play Over 802.11n
Introducing the MediaFlex 7811
 Rapid deployment of quad-play services
 Flicker-free distribution of concurrent
high definition MPEG-2 IPTV streams
Provider
Network
MediaFlex
7811
Router
HD IPTV
Data
13
VoFi
First,
purpose-built
802.11n
Wi-Fi system
for HD IPTV
and triple play
services
Hotspots Everywhere
Taking Them to the Next Level with ZoneFlex™ 7942 802.11n
HOME
ENTERPRISE
 First 802.11n Smart Wi-Fi
solution for hotspots and enterprises
SMB
 Higher-capacity multimedia Wi-Fi services
MDU/MTU
INTERNET /
CARRIER
NETWORK
PUBLIC
VENUES
 Best Wi-Fi range/coverage with patented
smart antenna array
 Highest performance and client density
RETAIL
HOSPITALITY
 Standalone AP or multi-AP with
ZoneDirector controller
 AP meshing for hard-to-wire locations
 Manageable via TR-069 or SNMP
• Larger client density, increased use
•
Business use of hotspots grew 68% in 1H’07
(Source: iPass)
• Demanding new multimedia applications
• Improved coverage
14
 Video grade throughput: 80 mbps
 Data grade throughput: 200+ mbps
Hotspots at Home
Introducing the MediaFlex 2835
Provider
IPTV
SSID
 Exploit unused local loop capacity
Home
User
SSID
 Increase provider footprint
 Extends/offloads cellular
networks
 Better service coverage
and performance
Provider
Hotspot
SSID
Carrier Services
2835
Internet
 Simplify service configuration
using dedicated provider SSID
Provider
Network
 Rate limits and policies per
SSID ensure user fairness/SLAs
 Complete visibility into
and remote control over
in-home Ruckus devices
15
FlexMaster
NOC
IPTV Content
Managed WLAN Services for Enterprises
ZoneFlex Smart WLANs Sold by Operators Opens Door to New Services
 Wi-Fi dual mode voice
 Security surveillance
 Digital signage
 Remote training
 Multimedia delivery
 Ubiquitous WLAN coverage
16
Harnessing the Power of Wi-Fi
Introducing FlexMaster™
 Simplifies management
of Wi-Fi networks
 Accelerates introduction of
new services and firmware
 Maximizes ROI by
minimizing operational
expenditures
The First Complete Management Platform
for Enabling Wi-Fi Services
17
FlexMaster Highlights
Hotel
Hotel
Hotel
 Effortless everything




Auto device discovery (TR-069 based)
Bulk configuration with template
Google mapping of managed devices
Automatic firmware distribution
 Anywhere management that scales




Secured and remote from any browser
Access from private/public networks
Multi-level access privileges
Supports hundreds of thousands of devices
 Real time information and configuration
 Network, Wi-Fi and event statistics
 Continuous performance, fault, & audit
 Canned reports and comprehensive graphing
18
Internet or
Private IP
Network
Ruckus APs
automatically
“phone home” to
FlexMaster to
obtain configuration
FlexMaster in Action
Public/Private
IP Network
NETWORK
OPERATIONS
CENTER
 Global
viewconfiguration
of all Ruckus
See device
systems and devices
 Re-configure, reboot
 Group,
device view and manage
devices by customer,
 region,
View SSID
info such
model,
serialas
associated stations
number
See events
for groups
device of
 Bulk
configure
devices
 Drill down to a specific
device to configure, reset,
upgrade, troubleshoot or
monitor
Hotel
Office
Home
19
Pricing and Availability
PRODUCT
MediaFlex 7811
MediaFlex 2835
20
(802.11n home)
(802.11g home)
LIST PRICE
AVAILABILITY
$TBA
$259
Q2, 08
Now
ZoneFlex 2942 (802.11g hotspot/ent)
$349
ZoneFlex 7942 (802.11n hotspot/ent)
$799
ZoneDirector (Smart Wi-Fi controller) Starts at $1200
Now
Now
Now
FlexMaster
Now
(Global management system)
Starts at $5000