Transcript The Middleware

Transforming Broadband into Services
TANE IPTV Seminar
October 25, 2006
Tut Systems Background

Founded in 1991; IPO 1999 NASDAQ: (TUTS)

Headquartered in Lake Oswego, OR
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Regional operations in:
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Pleasanton, CA
Chicago, IL
Oxford, England
Hong Kong
Beijing, China
November, 2002, acquired VideoTele.com from
Tektronix
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25-year video heritage, 1500 video patents
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First to deliver broadcast-quality video over fiber
optic network (NBC, 1980 Winter Olympics)
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MPEG-2, MPEG-4, ITU Standard Committees
•
Today, world’s leading provider of DHEs for
delivering digital TV over xDSL networks
The Telco Drive to Survive
Worldwide Market
(Subscribers in Thousands)
14,305
16,000
14,000
12,000
 Tut provided the first
IOC Switched Digital
Video Headend in 1999
9,759
10,000
 Tut powers the largest
SDV provider in the
world
8,000
5,692
6,000
3,064
4,000
1,662
2,000
201
755
0
2002
2003
2004
2005
2006
2007
Telco Video Subscriber
Growth Worldwide 2002-2008*
Source: InStat/MDRMay 04
2008
 Tut customers serve
more than 50% of this
market as of 2005
Tut Systems Business Landscape
Middleware, Management, & Professional Services
Transforming Broadband into Services
Digital Video Headend Components
IPTV Product Categories
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Dishes and Antennas
Receivers
Video on Demand (VOD)
Ad Insertion
Encryption
Switches/Routers
Access Platforms (DSLAMs)
Set top Boxes (STB)
Emergency Alert Systems (EAS)
Middleware Systems
Billing Systems
Provisioning Systems
Complete Ecosystem of IPTV Components
Digital Headend
Satellite
Encoding
DTA
Local
Off-Air
and PEG
Channels
Access
DSL
IRDs
Content
Rights
Video Edge
Regional
ATM or IP
Backbone
FTTH
Cable
Off-Air
Middleware
Encryption/CA
EAS
Caller ID
VOD
Ad Insertion
STB
Digital Headend Functions
Digital Headend
Satellite
Receivers
IRDs
Content
Rights
Encoding
DTA
Regional
ATM or IP
Backbone
 Digital Headend Functions
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Acquire national content
– Convert to digital (if required)
Middleware
Encryption/CA
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Condition content for transport
over access network(s)
– Optimize and manage tradeoff
between bandwidth and quality
•
Conditional access
Video Edge Functions
 Complement headend functions
providing differentiation and
additional revenue sources
Local
Off-Air
and PEG
Channels
Video Edge
Access
DSL
 Video Edge Functions
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Acquire local content
– Convert to digital, if required
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ATM/IP protocol conversion
Convert digital content for
transport over RF
Regional
ATM or IP
Backbone
– For FTTH and coax
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Conditional access
Others (local customization)
– Emergency Alert
– Ad insertion
– VoD
Middleware
Encryption/CA
EAS
VOD
Ad Insertion
FTTH
Cable
STB
Functional System Framework
Off-Air
&
Satellite
Receive
EAS
& Character
Generation
Content
Aggregation
Content
Processing
Encryption
Ad Insertion
- Optional
VOD
- Optional
Section 3.h
Diagnostics, Management & Middleware
Distribution
Network
Satellite 101 – The Machine
 Highly specialized tool
 Categories:
1. Communications
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EchoStar 3 (TV signals)
2. Earth Remote Sensing
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Study Earth's Surface
3. Weather
– TRIOS – forecast weather – track storms
4. Global Positioning
– latitude, longitude, and altitude
5. Scientific Research
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SOHO (Solar and Heliospheric Observation) - Study the SUN
Content Acquisition
Off-Air Antennas
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Networks/Affiliates
Public, Education,
Government (PEG)
Satellite Delivery
• National broadcast
• Premium channels
Off Air Receivers
Videotek DM145
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1-Channel analog demodulator
154 channel tuning (VHF/UHF/Cable)
Simultaneous stereo and SAP audio outputs
Frequency synthesized channel selection
SAP and Stereo presence indicators
Front panel memory retained for one week in event of power loss
Optional Ghost Cancellation Circuitry
Videotek DDM-500
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Multi-channel, digital demodulator, decoder
SMPTE 310M, DVB-ASI, DVB-SPI transport stream inputs and outputs
CAV, SVGA, SDI, NTSC outputs
Signal to Noise Ratio and Segment Error
Rate information available
HD/SDI output (option)
AC-3TM and Stereo Audio outputs
Integrated Receiver Decoders
Scientific Atlanta IRD – 9660
– 1-Channel analog receiver and descrambler (VideoCipher)
Scientific Atlanta IRD – 9850
– 1-Channel digital receiver, decoder, and descrambler
– Dig. Prog. Replacement providing uplink control of program replacement in blackout
areas
Scientific Atlanta IRD – 9228
– Multi-channel, digital receiver, decoder and descrambler (PowerVu)
Motorola 4402/4400MD
– 1-channel and multichannel, digital receiver, decoder and descrambler (DigiCipher)
MPEG-2
Motorola 4500 IRD
– Multi-channel, digital receiver, decoder and descrambler (DigiCipher)
– 8 RF Inputs; ASI and DHEI Outputs
Functional System Framework
Off-Air
&
Satellite
Receive
EAS
& Character
Generation
Content
Processing
Encryption
Ad Insertion
- Optional
VOD
- Optional
Section 3.h
Diagnostics, Management & Middleware
Distribution
Network
DHE Content Processing for Broadcast TV
Analog
Video
ADSL
ATM or IP
Digital
Video
VDSL
ATM
Digital
Audio
FTTP
IP or RF
Analog
Video
CABLE
IP or RF
Content Processor
VBR Video
BB Analog Video
CBR Video
Astria® CP Content Processing Technology
Digital Satellite
Digital Turnaround (DTA)
Audio / PIDs
HBO, TNT, CNN
VBR
RATE
CONVERT
DEMUX
SINGLE
Pass
MULTI
Pass
CBR/
VBR
IP, IP/ATM,
ATM, DVB-ASI
CBR
RATE
CONTROL
PROTOCOL
MAPPER
HBO
TNT
CNN
NBC
TRANS
CODE
1% Variance
NBC
Off Air Analog
ENCODE
MULTIPASS
AVC or MPEG-2
MPEG-4 AVC
ConstantStream™
Analog Encode
DeMux – separate/extract channels from MPTS / pass-through SPTS
Transcode – convert MPEG-2 stream into MPEG-4 AVC stream
Rate Control – Optimally package all Video/Audio/PID and (re)calculate clocking requirements
Protocol Mapper – Optimally map the the stream and apply clocking to the downstream I/F
Encode – convert analog RF input into MPEG-4 AVC or MPEG-2 digital stream
Rate Convert – compress MPEG-2 in digital domain either single or multi-pass
Plan
Deploy
Market
Maintain
What’s an Astria® Content Processor?
Rear Transition Modules:
Robust Chassis:
Input/Output for Analog & Digital
Audio and Video
Carrier Class, Industry Standard
Chassis with Full Redundancy
Processing Modules:
Network Interface Cards:
MPEG-4 & MPEG-2 Encoding &
DTA (Transcode & Rate Convert)
OC-12/STM-4 SM, OC-3c/STM-1c
SM & MM, GigE-C/F
Hot-Swappable Modules:
Management:
Dual 2.1 Gbps Backplanes
Control via Aveon® EMS, or
Aveon® Device Manager GUI
Power Supplies:
QualView® Applications:
Hot-Swappable, Redundant, Load-Sharing
(AC or DC)
Advanced processing on DSPbased Stream Processor Cards
Functional System Framework
Off-Air
&
Satellite
Receive
EAS
& Character
Generation
Content
Processing
Encryption
Ad Insertion
- Optional
VOD
- Optional
Section 3.h
Diagnostics, Management & Middleware
Distribution
Network
Astria® – Emergency Alert System
EAS
Receiver
(AM, FM,
VHF, NOAA)
EAS
Messaging
System
Force Tune to Channel x
iViewTV
Alert
Active
Msg
Character
Generator
Local - Channel 2
Video
Overlay
Alert!!!
Channel 2
w/EAS
Msg
Centralized Headend
Digital Video Feed
FCC Requirements:
- Monitor at least two off-air (AM, FM or VHF) sources for EAS information
- Have the ability to decode the EAS message
- Be able to override the audio with the EAS message on all programming channels
- Transmit a complete visual EAS message on at least one channel
- Provide a video override or a video interrupt on all channels.
Normal Video Path
Alert MessagePath
IP Middleware Path (physically across the Gig-e switch)
Functional System Framework
Off-Air
&
Satellite
Receive
EAS
& Character
Generation
Content
Processing
Encryption
Ad Insertion
- Optional
VOD
- Optional
Section 3.h
Diagnostics, Management & Middleware
Distribution
Network
Ad Insertion, A New Source of Revenues
 Cable MSOs generate 7-12% of revenue from ads
 Local ads differentiate your offering
 Leap from delivering 30 second local ad to
providing 30 minute local programs is minimal
Plan
Deploy
Market
Maintain
Analog and Digital Ad Insertion
Today
Also, Today
Video Switch
Astria® Encoder
MPEG
Local
Ads
Primary
Video
MPEG
Ad Server
Baseband
Baseband
Primary
Video
Digital Transport
Access
Networ
k
 Primary Video and Ad Streams
Toggled by Analog Video Switch
Local
Ads
Ad Server
MPEG
Analog Transport
Astria®
Splicer
MPEG
Access
Networ
k
 Primary Video and Ad Streams spliced in
Astria® CP
®
Astria CPs bridge the gap between analog and digital
Plan
Deploy
Market
Maintain
Functional System Framework
Off-Air
&
Satellite
Receive
EAS
& Character
Generation
Content
Processing
Encryption
Ad Insertion
- Optional
VOD
- Optional
Section 3.h
Diagnostics, Management & Middleware
Distribution
Network
Encryption Solutions
Encryption is a requirement for VOD content delivery
Encryption is becoming a requirement for Broadcast content delivery
 Widevine
• Amino 110
• *i3Micro in final stages
• *Entone integration underway
 Verimatrix
• i3 Micro
• Amino 110
• *Entone final stages
 The following will be evaluated on an opportunity basis
• Secure Media
• NDS
• Latens
• Irdeto
• Nagravision
Tut Systems provides VOD systems as part of the turnkey
solution
Functional System Framework
Off-Air
&
Satellite
Receive
EAS
& Character
Generation
Content
Processing
Encryption
Ad Insertion
- Optional
VOD
- Optional
Section 3.h
Diagnostics, Management & Middleware
Distribution
Network
Video on Demand servers
Tut Systems utilizes VOD servers from Kasenna,
Entone, and Concurrent
Example VOD Revenue/Splits
Content Category
Approx Hrs
/ mo.
SRP
New Release
100
$3.95
65%
$2.57
$1.38
Studio Library
120
$2.99
55% - 65%
$1.64 - $1.94
$1.05 - $1.35
Independent
20
$3.95
65%
$2.57
$1.38
Events
60
$3.95 - $29.95
50%
$1.98 - $14.98
$1.97 - $14.97
Tune-In Classic
15
$1.95
55%
$1.07
$0.88
Children
20
$0.79 - $2.95
55%
$0.43 - $1.62
$0.50 - $1.33
ESPN
20
$1.99 - $2.95
65%
$1.29 - $1.92
$0.70 - $1.03
Hot Body
20
$5.95
15%
$0.89
$5.06
Adult (X-XXX)
150
$8.95 - $10.95
15%
$1.34 - $1.64
$7.61 - $9.31
TOTAL
525 Hours
Based upon 9/2003 VOD Avails
% Split to
Content
Supplier
$ Minimum
Content Supplier
$ Operator Revenue
Winning Partnerships for the Last Mile
Centralized Digital
Headend
Metro / Regional
Headend
Satellite TV
Central Office
ADSL
Content Processor
Remote Content
Processor
VDSL
Regional Network
FTTP
Occam
Calix
Zhone
Paradyne
Allied Telesyn
AFC
Alcatel
Catena Pannaway
Motorola
Alloptic
AFC
Local Content
CABLE
Ad Server
Video On Demand
Off-Air
Telstrat
Zhone
OSI
Teleste
Cisco
Motorola
Deliver More Services to More Customers
24 AWG Cu
28M
26M
ADSL Down
24M
S=1/2 Down
22M
ADSL2 Down
20M
ADSL2+ Down
18M
16M
MPEG-2
14M
HD
MPEG-4
AVC
HD
12M
10M
MPEG-2
MPEG-4
AVC
HD
MPEG-4 H.264
MPEG-4 H.264
8M
MPEG-2 MPEG-2 MPEG-2 MPEG-4
6M
4M
MPEG-2 MPEG-2 MPEG-2
AVC
HD
MPEG-4 H.264
MPEG-4 H.264
2M
MPEG-4 H.264
Internet / VOIP
0
0
Internet / VOIP
Internet / VOIP
5000
Hybrid
Approach
up to 8k ft
Internet / VOIP
10000 ft
Internet / VOIP
15000 ft
Pure MPEG-4
Approach
up to 15kft
20000 ft
25000 ft
Functional System Framework
Off-Air
&
Satellite
Receive
EAS
& Character
Generation
Content
Processing
Encryption
Ad Insertion
- Optional
VOD
- Optional
Section 3.h
Diagnostics, Management & Middleware
Distribution
Network
What is Middleware?
Generically speaking, middleware systems are responsible
for four things:
The subscriber's service experience
The definition of services, service packages, pricing and
service bundles
Interfaces to external systems
The management of transactions, media assets, physical
assets and subscribers, and the underlying data about them
Subscriber Side
 JAVA Client Software
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Digital TV (DTV)
Pay-Per-View (PPV)
Video on Demand (VOD)
Subscription VOD (SVOD)
Interactive Guides – Favorites, Reminders
Client-side Personal Video
Recorder
Network-based Personal Video
Recorder
TV Portal, Walled Garden,
Internet
Caller ID on TV
Digital Music (with title,track, artist info)
Parental Controls/Settings –
Hide/Delete Channels
 IP-based EAS
The Middleware – STB Maze
Middleware Vendors
Alcatel
Myrio
Conklin
Minerva
Kasenna Microsoft
Chip Vendors
Broadcom
Set-top Vendors
Amino
Conexant
I3 micro
Intel CPU
Kreatel
Sigma
Scientific Atlanta
STMicro
Thomson
TI DSP
Wegener
MPEG-2 PVR
MPEG-2 HD
AVC SD
AVC PVR
AVC HD
AVC HD PVR
Application/Formats
Add the OS and Browser Elements
Middleware Vendors
Alcatel
Myrio
Conklin
Minerva
Kasenna Microsoft
Chip Vendors
Broadcom
Conexant
Intel CPU
Sigma
STMicro
TI DSP
Browser Vendors
Ant
Espial
XYZ
OS Platform
Linux
Windows
VxWorks
MPEG-2 PVR
MPEG-2 HD
AVC SD
AVC PVR
AVC HD
AVC HD PVR
Application/Formats
Set-top Vendors
Amino
I3 micro
Kreatel
Scientific Atlanta
Thomson
Wegener
Add the Broadcast and VOD Conditional Access Maze
Middleware Vendors
Alcatel
Myrio
SeaChange
Minerva
Kasenna Microsoft
Chip Vendors
Broadcom
Conexant
Intel CPU
Sigma
STMicro
TI DSP
Browser Vendors
•Widevine
Ant
•Secure
Media
Espial
XYZ
•Latens
OS Platform
•VeriMatrix
It’sLinux
complicated!
•Microsoft
Windows
VxWorks
MPEG-2 PVR
MPEG-2 HD
AVC SD
AVC PVR
AVC HD
AVC HD PVR
Application/Formats
Set-top Vendors
Amino
I3 micro
Kreatel
Scientific Atlanta
Thomson
Wegener
The Middleware – STB Maze
Only you can prioritize the business parameters
that will guide you through the maze
 Characteristics of local cable competition
 Relative importance of low-cost SD STBs versus
features of higher cost HD PVR STBs
 Relative importance of price versus performance
 Time to market
 Risk of deployment delays
Amino AmiNET110
 I/O
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10 / 100 Mbps Ethernet
Composite Video
S-Video
Component Video (RGB)
Stereo Audio, Dolby 5.1
RF output with loop-through
 Video
• MPEG-1
• MPEG-2 MP@ML
 External Power Supply
 Size 4.4” x 3.9” x 1.4”
Amino AmiNET120
 I/O
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10 / 100 Mbps Ethernet
Composite Video
S-Video
Component Video (YPbPr)
Stereo Audio, Dolby 5.1
RF output with loop-through
 Video
• MPEG-1
• MPEG-2 MP@HL (HDTV)
 External Power Supply
 Size 4.4” x 3.9” x 1.4”
Amino AmiNET124
 I/O
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10 / 100 Mbps Ethernet
Composite Video
S-Video
Component Video (RGB)
Stereo Audio, Dolby 5.1 (Electrical)
RF output with loop-through
 Video
• MPEG-2 MP@L3 D1 (up to 10Mb/s)
• MPEG-4 H.264 MP@L3 D1 (up to 2Mb/s)
 External Power Supply
 Size 4.4” x 3.9” x 1.4”
Amino AmiNET500
 I/O
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10 / 100 Mbps Ethernet
Composite Video
S-Video
Component Video (YPrPb)
Stereo Audio, Dolby 5.1 (Electrical)
RF output with loop-through
 80GB Hard drive for approximately 40 hours of PVR storage
 Video
• MPEG-1
• MPEG-2 MP@ML
 External Power Supply
 Size 7.2” x 9.4” x 2.2”
Entone – Hydra IP Video Gateway
 I/O
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ADSL2, ADSL 2+ Modem
10 / 100 Mbps Ethernet
S-Video (Mini-DIN),
Composite Video (RCA)
Component Video (YPrPb)
Stereo Audio (2 x RCA)
Digital audio with Dolby™ passthrough (electrical and optical)
RF ouptut (supports three TVs)
 Standard Video (three simultaneous decoders)
• MPEG-1
• MPEG-2 MP@ML
 External Power Supply
 Size: 13.8” x 9.8” x 2”
Tut Systems: Experienced IPTV Pioneer
 1999:
First Telco TV deployment with M2 product line
 2001:
Launch of Astria CP – First Carrier-Class, Single-chassis
Video Processing System
 2002:
50th TelcoTV customer; First Consortium IPTV network
 2003:
First IPTV User Group Formed
 2004:
100th IPTV service provider powered by Tut
 2005:
First MPEG-4 AVC Advanced Compression Launch
 2006:
Market Leader with 160+ IPTV service providers powered by Tut
Winning with U.S. Telcos
Enabling over 100 Service Providers to Deliver TV
Our largest deployment worldwide has more than
500K video subscribers serviced by our headend
Transforming Broadband into Services
Thank you