Transcript This is Axis

Ten Reasons to Buy
a Network Camera
or what your analog camera vendor won’t tell you
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Focus
10 of the most important
functional differences
between analog and
network cameras
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1 – End to interlace problems
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1 – End to interlace problems
> Interlaced scan
> Each image formed from two interlace fields
> Blurriness from capturing moving objects,
even when connected to a DVR
Progressive scan
Entire image
captured at
one time
Crystal clear
images even
with a high
degree of motion
in the scene
> Benefits
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Superior image quality
Full image details
Precise, accurate information
1 – End to interlace problems
One complete frame
En komplett
bildruta med
using progressive scan
progressiv scan
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1 – End to interlace problems
Interlaced scan
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Progressive scan
2 – Power over Ethernet increases savings and reliability
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2 – Power over Ethernet
> Not available
IEEE802.3af
IEEE802.3at (Hi PoE)
Industry standards
ONE cable for
video data & power
Enables heating
and cooling
No need for power
outlet at camera
location
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> Benefits
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–
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Cost savings
Reliability with centralized power backup
Simple & cost-efficient installation
2 – Power over Ethernet
Both network cameras with and
without built-in support for PoE
can take advantage of a UPS device
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3 – Megapixel resolution & HDTV capabilities
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3 – Megapixel resolution & HDTV capabilities
> Stuck with NTSC/PAL resolution
> 0.4 Megapixel at 4CIF and 0.1 at CIF
> Limited image details
Many resolutions,
higher resolutions
Different aspect ratios
1 megapixel is 10x the
resolution of CIF,
2 megapixel is 20x!
Exceptional
image quality
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> Benefits
–
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More details, easier identification
Digital PTZ, higher reliability and
simultaneous pan/tilt
3 – Megapixel resolution & HDTV capabilities
CIF
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Megapixel
3 – Megapixel resolution & HDTV capabilities
Resolution comparisons
HDTV 1280 x 720
HDTV 1920 x 1080
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Aspect ratios
3 – HDTV image quality & HDTV capabilities
SMPTE HDTV standard guarantees:
>
Resolution
– 1280x720 in 16:9 format, SMPTE 296M (720p)
– 1920x1080 in 16:9 format, SMPTE 274M (1080p/i)
>
Full frame rate 25/30 and/or 50/60 fps
>
Wider color spectrum than standard TV
Better color
representation
Guaranteed resolution
Enables heating
and cooling
Wide screen format
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4 – Intelligence at the camera level
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4 – Intelligence at the camera level
> Not available
Intelligent Video
Purpose-built, highly
integrated hardware
> Benefits
Automatic analysis,
detection & alerts
Initiates recording, alarms
or other action
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More productive and effective means
of surveillance
Event-driven – relieves burden from
operators
Scalable systems – efficient monitoring
of large systems
Lower costs – network, storage and staff
4 – Intelligence at the camera level
Included
Excluded
Included
Excluded
Hallway
Door
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4 – Intelligence at the camera level – examples
> Active Tampering Alarm
> Detects re-direction
> Detects blocking
> Detects covering and spray-painting
> Accidental or intentional disruption
Automatically alerts the operator
when normal camera operation
is disrupted
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IP Network
Camera
4 – Intelligence at the camera level – examples
> Auto-tracking, enables a camera to automatically
follow moving object
> People counting, object counting
> License plate recognition
> Virtual fence, line-crossing
> Audio detection
> Face recognition, gender recognition
and much more to come
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5 – Integrated PTZ input/output control
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5 – Integrated PTZ input/output control
> Cabling separate from the video signal
> Costly and cumbersome
PTZ control over
the same network
that transports
the video
PTZ commands
sent over the
IP network
Integrated I/O
can trigger
anything and be
triggered by anything
> Benefits
–
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Less cabling, cost savings,
increased functionality and
integration potential
5 – Integrated PTZ input/output control
Example: Typical I/O use –
integration with alarm
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6 – Integrated audio
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6 – Integrated audio
> Only possible with separate audio lines to the DVR
Audio captured at
the camera
Synchronized with
the video
Can be integrated into
the same video stream
Two-way audio (duplex,
half duplex, simplex)
> Benefits
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Many possibilities: simplex, half duplex,
full duplex
Synchronized audio and video
Easy to install, cost savings
6 – Integrated audio
> Entrance control
– Remote dialog and gate/door control
> Listen in on remote sounds
– Audio surveillance
> Provide audio feedback
to surveillance scenes
> Audio can also be used to trigger
recordings, alarms, etc.
Example: Communicate and
open a door remotely
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7 – Secure communication
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7 – Secure communication
> No encryption
> No authentication
> Anyone can tap into the video or replace the signal from a camera
with another video signal
Video encryption
Authorization: to verify
and approve the identity
of the device
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Authentication using
encrypted certificates
>
Privacy
Benefits
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Secure image capture & transmission
Standardized authentication, IEEE802.1X
Evidence trail secured
7 – Secure communication
> Examples of achieving privacy
– VPN
– SSL/TLS (HTTPS)
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8 – Flexible, cost-effective infrastructure choices
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8 – Flexible, cost-effective infrastructure choices
> Expensive coax, proprietary fiber, wireless
> Distance affects image quality
> Adding power, I/O and audio further complicates this situation
IP = established,
standardized, interoperable.
Fixed and wireless.
Digital images =
no quality reduction
ONE cable for video data,
audio, PTZ control and
power.
A single network wire =
hundreds of simultaneous
full frame rate video streams
>
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Benefits
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Image quality, flexibility, scalability,
future-proof
Resulting costs comparatively low
Standardized fixed and wireless
infrastructure
8 – Flexible, cost-effective infrastructure choices
> Based on open IP standards
> Easy integration with available IP
systems
IP in
security
> Utilization of standard IP components
> Fixed or wireless networks
The
IP way
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9 – True digital solution
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9 – True digital solution
> With every conversion image quality is lost:
– Analog signal digitized in camera’s DSP
– Digital signal converted back to analog for transport over coax
– Signal once again digitized at the DVR for recording
Images digitalized once
Stay digital
No unnecessary
conversions
No image degradation
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>
Benefits
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Superior image quality
9 – True digital solution
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10 – Lower total cost of ownership
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10 – Lower total cost of ownership
Independent study in 2008, based on real RFPs
shows that
>
The total cost to acquire, install, and maintain a 40
camera system is 3.4% lower than an analog
solution
>
32 cameras is the break-even, if no infrastructure is
previously installed
– From 16-32 cameras, the costs are similar
>
Always lower total cost for an IP-based system if
the infrastructure already exists
>
Many non-quantifiable advantages for
network video
– Flexibility, scalability, image quality,
future-proof, etc.
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10 – Lower total cost of ownership
COMPARE
>
The cost per channel
>
Flexibility and performance
CONSIDER
>
Back end applications and storage
>
Industry standard, open-system based servers vs.
proprietary hardware like a DVR
>
Infrastructure used
– Can it be leveraged for other applications?
>
Possibilities to integrate with other
systems/applications
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Conclusion
The future belongs to
network cameras...
... and the future
is already here!
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The perfect time for network video is now
> Superior image quality
> Scalability and flexibility
> Easy, future-proof integration
> Built-in intelligence
> Remote accessibility
> Cost-effectiveness
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The perfect time for network video is now
> Proven technology with large
installations in areas such as:
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Retail
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Transportation
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Education
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City surveillance
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Banks
> Market reports
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15-20% of all security cameras sold
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High annual growth rate – predicted to
average 35% next five years*
*IMS Research, 2008
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Axis network video sales
A smooth transition from your analog system
Axis network video encoders
> Protects investments already made in
analog cameras
> Enables a smooth and cost-efficient
transition to network video
> Offers a number of the network video
advantages
– Flexible, cost-efficient infrastructure and
storage
– Built-in intelligence
– Lower total cost of ownership
> Also available as blade and rack solutions
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This is Axis
> Worldwide #1 in network video
> The world’s leading expert
– Broadest product portfolio in the industry
– The largest installed base of network video
products
– > 33% market share – network cameras*
> 25 years of networking excellence
> Worldwide presence
> Global partnerships
The driving force in
network video!
*IMS Research, 2008
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Thank you!
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