Transcript DVS-210-1 Sales Guide v1.0 - D-Link

Sales Guide for
1-Ch H.264 PoE Video Encoder
DVS-310-1
Version 1.0
D-Link HQ, Jun. 2010
D-Link Confidential
o Contents
 Video Encoder Introduction
 What is CCTV
 What is Video Encoder
 Why Video Encoder
 Product Overview
Target market
Positioning Highlights
 Selling Point
Technology Briefing
Product Roadmap
Product Application Guide
 Competitors Analysis
 Key Comparison
o Video Encoder Introduction
What is “CCTV”
•Traditional surveillance system can be applied to observation from a distance by means
of analogue video camera, the video camera also called CCTV (Closed-circuit television).
An analogue video signal output from CCTV to recorder by coaxial cable.
• Before digital video and IP network technical become popular and standardization,
traditional analogue video camera system already have 67 years history (The first CCTV
system was installed by Siemens AG at Test Stand VII in Peenemünde, Germany in
1942).
•Most of market analysis report indicate that : compare with IP base video surveillance,
CCTV still have large market share in worldwide
•Note: referecen data from Wiki
o Video Encoder Introduction
 What is “Video Encoder”
•An IP video encoder converts analog video(CCTV) signals into IP video streams. The IP
video encoder can stream digitized video over IP networks in the same way that an IP
Camera can. Because an IP Video encoder uses IP protocols, it can stream video over any
network that IP can use, including via a modem for access over a phone or ISDN
connection. With the use of a video encoder attached to an analog camera, the video from
an existing surveillance system can be converted and networked into a new IP surveillance
system.
CCTV(Analogue Camera)
Video
Encoder
Network Camera
•Note: referecen data from Wiki
o Video Encoder Introduction
 Why “Video Encoder”
•In the video security industry a video encoder is a device to which one or more video
sources can be attached. Video encoders are used to give existing analog systems network
connectivity. Video encoders are essentially transmission/ telemetry / monitoring devices.
Viewing is done using a web browser or in some cases supplied software. These products
also allow the upload of images to the internet or direct viewing from the internet. In
order to upload to the internet an account with an ISP (internet service provider) may be
required.
•Note: referecen data from Wiki
o Product Overview - Target Market
 Digitalize Demand
 DVS-310-1 provides the opportunity to take advantage of many
benefits that digital technology offers, perfect for installations where
analog fixed cameras to be used in an IP-based video surveillance
system
 Saving Money
 Keep exist CCTV system and add video encoder, it is the ideal
choice for bank offices, airports, governmental, industrial buildings,
traffic surveillance, and prisons, essentially anywhere an analog
surveillance system is already installed.
 Reduces Risk
 Video encoder can service each camera independent and save data
to several different storage target.
o Product Overview - Positioning Highlights
 1-channel H.264
 DVS-310-1 is first 1-channel H.264
video encoder (Server) in D-link
surveillance product line.
 Professional
 Designed for migrating an existing
analog CCTV (closed circuit television)
to an IP-based video surveillance
system.
 PoE
 An 802.3af compliant power over
Ethernet (PoE) module is built-in to
ease the installation process.
o Product Overview - Selling point
Local SD slot support both SD 1.1 and SDHC 2.0 storage card
Real-time H.264, MPEG-4 and Motion JPEG compression
Simultaneous multi-stream support
2-way audio support
IEEE 802.3af PoE
3GPP mobile surveillance
Built-in Samba client for NAS
Supports HTTPS streaming
Privacy Mask feature
Advanced Event Management functions
Supports multiple access list
Low power consumption
o Product Overview - Technology Brief
 Software feature
 Triple codec simultaneous
- H.264, MPEG-4 and MJPEG multi profile
 Up to 30/25 fps @ D1 resolution (NTSC/PAL)
 Advance alarm handling
- Motion detection / Video loss / Network loss / FTP / e-mail
handler
- Pre/Post buffer for image/video clip capturing
 DDNS & UPnP supported
 D-Link API
 Hardware
 2-way audio
 PoE
 DI x 2, DO x 1
 RS-485
 SD Slot
 Compact size
 Robust aluminum housing
o Product Overview - Technology Brief
 Scenario example
,
•Alarm In Device
•Alarm Out Device
•PTZ Device
o Technology Brief
 H.264
 H.264 is a best standard for video compression. It is also known as MPEG-
4 Part 10, or MPEG-4 AVC (for Advanced Video Coding).
 H.264/AVC is capable of providing good video quality at substantially
lower bit rates than previous standards without increasing the complexity
of design.
 In the IP surveillance application, H.264 will be a better compression
method where there are demands for higher frame rate and higher
resolution videos.
 H.264 can reduce the size of video stream around 80% compared with
the Motion JPEG and as much as 50% than MPEG-4. Thus less network
bandwidth and storage space are required.
•11
o Technology Brief
 H.264 Quality
 The improved compression performance of H.264 comes at the price of
greater computational cost. H.264 is more sophisticated than earlier
compression methods and this means that it can take significantly more
processing power to compress and decompress H.264 video.
 A video frame compressed at the same bit rate compared as below figures:
* Picture source: Vcodex White Paper: An overview of H.264
•12
o Technology Brief
 HTTPS for network security
 Hypertext Transfer Protocol over Secure Socket Layer or HTTPS is a
URI scheme used to indicate a secure HTTP connection. It is
syntactically identical to the http:// scheme normally used for
accessing resources using HTTP. Using an https: URL indicates that
HTTP is to be used, but with a different default TCP port (443) and an
additional encryption/authentication layer between the HTTP and TCP.
•13
o Technology Brief
 HTTPS (cont.)
 The HTTPS cannot be enabled if there is no certification on the device.
 There are three possible ways make you can enable the HTTPS, create
certificate request and upload the certificate file which is signed by
third party already, create self-signed certificate automatically and
Create self-signed certificate manually.
14
o Technology Brief
 Privacy Mask for personal secret

Privacy Mask feature allows you to block out certain sensitive zones for privacy.
You can set up to five privacy mask windows in the same screen. Privacy
masks will appear on all video streams and recording videos and will overlap
with motion detection windows. As seen in the figure below, the masked area
does not detect any motion.
•15
o Product Overview - Technology Brief
 Local SD slot
Local SD storage for network loss event purpose,

SD 1.1 Maximum capacity 4G Bytes

SDHC 2.0 Maximum capacity 32G Bytes
When video bit rate set 500kbps, 32GB can save 3 days video data.
o Product Overview - Technology Brief

Content of SD card remote accessible
•
SD card content can be read, download by web user interface. User
doesn’t need to get data from card.
•
Support format function (FAT32)
o Product Overview - Technology Brief
•Support H.264, MPEG-4 & MJPEG and 3 multiple profiles simultaneously.
•Profile 3
•QVGA, MJPEG, 20FPS
Analogue CCTV camera
Coaxial cable
•Mail Server
•ADSL/Cable
modem
•AP router
Multi streaming
•Notebook/PC
•DDNS Server
•Profile 1
•Profile 2
•Gateway
•PC 2
•D1, H.264, 30FPS
•D1, MPEG4, 30FPS
•PC 1
o Product Roadmap
•DVS-310-4
F e a t u r e
•DVS-310-1
•DVS-210-1
•1 channel
H.264/ MPEG4/MJPEG
D1@ 30 fps
SD slot
Two way audio
DI/DO, RS485
PoE (HW:B1)
1 channel
MPEG4, MJPEG
D1 @ 30 fps
SD slot
Two way audio
DI/DO, RS485
P r i c e
•(Temp.)
•4 channel
H.264 / MPEG4,
MJPEG
D1 @ 30 fps
SD slot
Two way audio
DI/DO, RS485
PoE
o Application Guide
•IP-based Surveillance
 Access live video anywhere
 Recording and event management
o Application Guide
•Update analog to digital
The easy way to update traditional
CCTV system to advanced IP surveillance
•Full featured one box design
 Bi-directional audio transmission
PoE
 2 x Digital Input
 1 x Digital Output
 1 x RS-485
 SD card for event
o Competitive Analysis
Features
AXIS Q7401
ACTi TCD-2500
Vivotek VS8201
D-Link DVS-310-1
ACTi TCD-2100
P r i c e
$300
$400
$500
$500
o Key Comparison – DVS-310-1
Feature
D-Link
DVS-310-1
AXIS
Q7401
ACTi
TCD-2500
Profile
H.264, MPEG-4, MJPEG
Simultaneous
H.264, MJPEG
Simultaneous
H.264, MPEG-4, MJPEG
Simultaneous
Resolution
720x480
720x576
720x480
720x576
720x480
720x576
PoE
Yes
Yes
No
Local storage
SD
SD
No
Web price for reference
$350
$599
$449
[ Please refer to the Competitive Analysis File for a detailed
comparison ]