Transcript David Furmage

Preparing a Manifesto for Fuse Advocates
Discussion starter!
David Furmage
Development Consultant – Digital & Creative Industries
Cluster 2020 Lead - European Creative Industries Alliance
[email protected] www.davidfurmage.com
Birmingham
20 March 2015
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1 Manifesto – 2 Parts
Part 1: making
Fuse advocates
ready and effective
6 Actions for You!
Part 2: making the
case for Creative/Digital as
a catalyst for growth to
stakeholders and funders …
Values v Actions
Creative Hubs
British Council
Lisbon Jan 2015
www.creativehubs.org
What is Cluster 2020 and ECIA?
next generation business support and policies
9 projects | 12 countries | €100m
European Creative Industries Alliance
www.eciaplatform.eu
Clusters
Finance
Vouchers
Policy Platform
Cluster 2020 - Personalised Approach
feel & think like them
look
through the
Lens of individual
businesses
www.cluster2020live.eu/publications/
Looking through the eyes of creative businesses
& external stakeholders informs better thinking
We Fuse Advocates within this network will…
1. Work together (as Fuse
advocates) to ensure a strong and
clear understanding of the creative
sector and the opportunities &
added value it brings
www.cluster2020live.eu/publications/
Digest & Share Knowledge.
Know your stuff!
We Fuse Advocates within this network will…
2. Work together to fully understand regional ecosystems and the way
that regional stakeholders & funders influence creative sector success
research your own regions (localities) ecosystems & funding. Join steering Groups.
www.cluster2020live.eu/publications/
We Fuse Advocates within this network will…
3. Work together to connect
Fuse advocates to growth and
development opportunities
from other industries, regions
& countries
Share best-practice...
Cross-Sectoral innovation
Running Creative Co-working Centres
& Creative Incubation Centres…
Develop ‘exchange’ programmes
e.g., talent, managers
www.eciaplatform.eu/thematic-reports
We Fuse Advocates within this network will…
4. Work together to identify
and test funding streams,
programmes and business
models that will help Fuse
advocates thrive and grow in
a sustainable way.
Traction in your ecosystem comes
from being at the leading edge
Testing new ideas:
Data for Competitive Advantage
Cross-Innovation Brokerage
Developing new business
and service models
www.cluster2020live.eu/publications/
We Fuse Advocates within this network will…
5. Work together so Fuse advocates can communicate the
economic and cultural value of the creative sector to key
stakeholders.
Compile evidence. Collect case studies
www.cluster2020live.eu/publications/
We Fuse Advocates within this network will…
6. Work together to increase the professionalism & excellence of Fuse
advocates in their task to promote the value-adding potential of CCIs
www.eciaplatform.eu
Quality label. Performance indicators. Bespoke Training. Toolkit.
We will communicate to stakeholders & funders…
within our local
cities and regions…
We will communicate to stakeholders & funders
We will communicate to stakeholders & funders…
7. Creative Industries are a catalyst for cross-sectoral innovation, driving
the development of new products and services across all sectors
Library of Birmingham, Amphitheatre
We will communicate
to stakeholders
& funders
We will communicate
to stakeholders
& funders…
Vertical sector
Horizontal enabler
8. Creative industries ‘punch above their weight’ economically,
supporting growth across all sectors both within a region and
internationally.
www.eciaplatform.eu
We will communicate to stakeholders & funders…
9. Creative Industries is a driver of high-value and highly skilled jobs,
it also drives diversity and stimulates new thinking in education
www.eciaplatform.eu
We will communicate
to stakeholders
& funders
We will communicate
to stakeholders
& funders…
10. Creative hubs and clusters drive cultural place-making, giving a
distinctive ‘feel’ to a locality where people will want to study, work,
visit and enjoy their lives
We will communicate to stakeholders & funders…
11. Creative sector advocates do need ‘cluster support’, to maximize
the sectors impact and build long-term sustainability
We will communicate
to stakeholders
& funders…
We will communicate
to stakeholders
& funders
12. Creative businesses do need support, to de-risk new ideas and
help funders recognize the true value of their intellectual property (IP)
Discussion Starter!
Manifesto: 1. Inward facing
Manifesto: 2. Outward facing
1. Understand Sector Needs
7. Innovation Catalyst for all
2. Understand Ecosystems
& Funding
8. Punches above its weight
9. Drives high value, high
skilled jobs
www.ECIAplatform.eu
10. Drives cultural place4. Identify mail
& Test Funding
etc
making
adress
speaker
3. Connect Fuse advocates to
opportunity
5. Compile evidence for
Advocacy
11. Needs funding Support to
build long-term sustainability
6. Professionalize Fuse
Advocates
12. Needs Business support to
de-risk innovation and
recognize true value of CCI IP
[email protected]