Transcript The Future Of Mobile Video

The Future Of Mobile Video
Our Panelists
Bryan Taylor, Anderson Taylor
Joe Mele, Dialogic Media Labs
Jon Medved, Vringo
Anatoli Levine, RADVISION (moderator)
Bryan Taylor, CEO
Technologies Overview
• Online Application- SaaS
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Software as a Service
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LAMP, .NET, SharePoint, Java, XML, Ajax, Flash and
Action script technologies to name a few!
• Mobile Applications
– Mobile Video
• SIP, IMS client server technologies
– Mobile VoIP
• Unified Communications technologies
– Mobile Payment
• PCMI compliant
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Our Focus is on You!
Business Process and Application Development
Creation of Anderson Taylor in 1998 to develop online solutions.
From its inception Anderson Taylor (AT) focused on building online application
portals for enterprise businesses to manage their vendor relations, customers,
communications, marketing and assets.
Anderson-Taylor - Application Development.
Since 1999 Anderson Taylor has built online application solutions that are used by
AVAYA, Delta, Sprint, NEC and many other Fortune 500 companies. Anderson
Taylor has provided online applications to manage hundreds of thousands of agents
and their customers.
Business Solutions. Anderson Taylor can take a high level consultative approach
to SaaS and Mobile Application Project Solutions. Our combined experiences in
technology and customer service businesses allow us to provide world-class
consulting service solutions.
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Mobile Development
Capabilities
Anderson Taylor worked on the following Solutions for
HTC, PocketPC, Palm, Blackberry, iPhone and Java enabled phones:
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Application for remote control & data access systems for medical, maintenance and
technicians applications
Rich User Interface with efficient sorting and navigation abilities.
Wireless applications for Palm devices with BT connections.
Integration with embedded devices for data exchange and storage.
Connections to embedded devices using standard protocols like RS-232.
Implementation of a SQL Server CE by using proprietary developed libraries.
Applications that use GPRS to connect to devices via Mail, Web and FTP servers.
GIS implementation for BT based GPS receivers and devices.
RS-232 communication with different Embedded Devices.
Geographical Maps embedded user interfaces using third-party controls.
UI controls programming with provided secure connection using encryption
methodologies.
Mobile implementation for server side technologies including J2ME, ASP.NET.
Field Team Management
By deploying a management application to WM6 TOUGH devices and
integrating a video, photo, voice capture technology, Anderson
Taylor plans to reduce installation time for Honeywell as they
update rural electric systems nationwide.
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WM6 and based application built for tough phones
Installation Tracking Live in Field
Integration into Honeywell legacy systems
Voice and Video Integration for
• Video Equipment Recognition
• Photo ID Install Authentication
• Truck Inventory Management and Inspection
GPS with RSS Augmentation
• Team management portal
• Team Routing Systems
• Additional gas, restaurant and hospitality
The Future of Entertainment Solutions
Branded Mobile Video
> Deliver on-demand streaming video
> Provide high quality images
> 15-30 fps high quality video
> Anti-jitter technology
> Superior Server Client Technology
> Faster streaming content
> Low bandwidth requirements
> Interactive user experience
> No DRM (streaming only)
> Manage thousands of movies easily
> Larger simultaneous user capabilities
> Optional time / Location Analytics
> Provide Event Specials / Tie-Ins
> Time Specific Marketing
> Optional Advertising Module
> Mobile Banners
> Expandable – Clickable – Focuses advertising with analytics
Branded Mobile Video Sales Page
Admin Tool to Manage Content
Mobile Video Demo
> Entertainment Previewing
> Easy Three Step Process
> Interactive Video Screen
with Voice Over Instructions
> Could be Developed to
Take Voice Instructions
> Provides Interaction with User
> Movie Titles May be Organized
by Genre in the Future
for Better Navigation
> Easy to Read Selection Menus
> Customer Can Choose a Movie
in Less than 40 Seconds.
Mobile Video Demo
> Branded Website Portal
> Supporting Website Portal
> View Mobile Orders
> Download Application
> Obtain Support
> Customers to
Order Phones
> Admin Portal
> Manage Mobile
Content
> Manage Mobile Users
> View Analytics
> Manage Campaigns
> View Sales
> Simple Movie Order Integration
Joe Mele, VP and GM,
Dialogic Media Labs
Dialogic® Media Labs
• Video “center of excellence”
inside Dialogic
• World-class team of video
technologists
• Research and development of
advanced video technologies
for Dialogic products
4G Mobile Video’s Key Attribute: Quality
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Expectations are getting higher
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1080p at home
HD, even on YouTube
3D for home use is coming
Content is getting better
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Most content viewed on mobiles is “professional”
Contrasts with online viewing of mostly user-generated content
Display screens on mobile devices are getting bigger
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Sony dash™ with 7” LCD screen
viliv X70EX with 7” touch screen, S5 “pocket PC”
Variety of large screen devices powered by Intel Atom™
Quality is becoming a design imperative
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Performance continues to be important…
But quality will trump performance in new projects
Higher-bandwidth networks will help
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Better bandwidth supports wider range of applications
But quality of experience is not guaranteed
Problems can still arise from network fluctuations/interference/ transcoding
Quality measurement/analysis tools will be needed
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Service differentiation based on quality is possible
Metrics are needed across the network to the device
Important to focus on the user experience, not network performance
Anatoli Levine, Director,
Product Management
Welcome to RADVISION
THE INDUSTRY’S EXPERT IN VISUAL COMMUNICATIONS
 Major focus since 1992: High Quality Video
Communications in IP networks
 Major product focus areas:
• Complete infrastructure for delivering
Videoconferencing and interactive HD Video services in
IP and 3G/4G networks
• Complete solutions for high quality HD Video
Communications applications
• Enabling Technology building blocks for V2oIP, 3G/4G
and IMS Developers
Interactive Video is Everywhere
Driving Factors in Video Adaption
• Availability
– Network capabilities (4G)
– Any device, any place, any form factor
– Decrease in cost (commoditization)
• Quality of experience
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Ease of use, intuitive interfaces
Reliability
Sound quality
Persistent image quality
The Future of Mobile Video
• What is the role of 4G networks in making
video “available”?
• Do we need to strive for quality, or we
trained enough in “cell phone quality” so
we are ok with anything?
• What is required from the devices to
support “video everywhere”?
• What else impacts video adaption? Are
we ready to be seen “always”?
• What’s up with the standards?