Transcript Metro Ethernet Webinar .(English)

Metro Ethernet Webinar
• Welcome to ‘Business Benefits & Key
Applications for the Enterprise’
– A discussion about what business benefits
enterprises can and should expect from Ethernet
services in metro networks
• When: Thursday 6 November 2003, starts 4pm,
BST / 11am EST / 8am PST
• To participate in this Webinar, call:
+44 (0)207 663 4862, access code: 140577
Introduction to Ethernet Services
A discussion about what enterprises
can and should expect from Ethernet
services in metro networks
Hot topics
• Why Metro Ethernet has recently emerged as
the hottest area in the telecoms sector
• Why are businesses asking for the benefits
of metro Ethernet?
• Main business applications for Ethernet
services
• The quest for ensuring QoS
• What is the Metro Ethernet Forum (MEF)
doing to co-ordinate standards efforts?
Panellists
•
Mark Fishburn, Chairman
•
Colin Evans, business development & marketing
•
Frank Brockners, Chief technologist, corporate
product and technology marketing
•
Pat Matthews, Yankee Group
Moderator:
• Manek Dubash, Contributing Editor
Mark Fishburn
Chairman of the Board
Vice President, Technical Strategy
Colin Evans
Co-chair, marketing & events committee
Business Development and Marketing
Frank Brockners
Chief Technologist,
Product and Technology Marketing
Pat Matthews
Senior Analyst, Yankee Group
Manek Dubash
Moderator:
Contributing Editor
Agenda
• MEF Overview: Introduction to ‘Ethernet Services’
• Evaluating the challenges/opportunities for Metro Ethernet
services in enterprises
• Business Benefits and Applications:
– What applications gain efficiency from Metro Ethernet?
– The business case for Metro Ethernet – why migrate from other
services?
– Attributes of Metro Ethernet Services that enable distributed
application networking
• Analyst Outlook: Market predictions for Enterprise Metro
Ethernet Services
• How the MEF is promoting Metro Ethernet Services
Agenda
• MEF Overview: Introduction to ‘Ethernet Services’
• Evaluating the challenges/opportunities for Metro Ethernet
services in enterprises
• Business Benefits and Applications:
– What applications gain efficiency from Metro Ethernet?
– The business case for Metro Ethernet – why migrate from other
services?
– Attributes of Metro Ethernet Services that enable distributed
application networking
• Analyst Outlook: Market predictions for Enterprise Metro
Ethernet Services
• How the MEF is promoting Metro Ethernet Services
Metro Ethernet services
for the enterprise
Mark Fishburn
MEF, Chairman of the Board
[email protected]
MEF priorities and scope
• MEF Mission: Accelerate adoption of optical Ethernet
as the technology of choice in metro networks worldwide
• The primary priorities of the MEF are to define:
a. Ethernet Services for metro transport networks
Such services shall be delivered over native Ethernet-based
Metro networks and can also be supported by other transport
technologies.
b. Carrier-class Ethernet-based metro transport
technologies by specifying architecture, protocols and
management for Ethernet-based metro transport networks
• Market Objective: Deployment of robust, lower cost, industry
standard services that seamlessly enable enterprise applications
Critical enabling technical and
business deliverables
Ethernet as carrier-class transport technology
– Services Definition…E-Line and E-LAN
– Protection, QoS, OAM, UNI, NNI
• New Opex and Capex quantified business cases
Agenda
• MEF Overview: Introduction to ‘Ethernet Services’
• Evaluating the challenges/opportunities for Metro Ethernet
services in enterprises
• Business Benefits and Applications:
– What applications gain efficiency from Metro Ethernet?
– The business case for Metro Ethernet – why migrate from other
services?
– Attributes of Metro Ethernet Services that enable distributed
application networking
• Analyst Outlook: Market predictions for Enterprise Metro
Ethernet Services
• How the MEF is promoting Metro Ethernet Services
Evaluating the challenges/
opportunities for Metro Ethernet
services
Colin Evans
Co-Chair MEF Marketing
[email protected]
Challenges/opportunities for Metro Ethernet
services in the Enterprise
• Data traffic growing at more
than 200% per year =
Spiraling costs
• Network Complexity
• Critical applications not
getting network resources
• Loss of productivity
• Long lead times for
deployment of new
applications
• Access Bandwidth
limitations
• Specialised networking skills
•
Reduced Cost
•
•
Network Simplification
•
•
Enabled by transparent
plentiful bandwidth
Security
•
•
Carrier-grade service for
carrying mission-critical
applications with
Guaranteed QoS/SLA
New Applications
•
•
Single Protocol end-to-end
and bandwidth flexibility
Performance
•
•
Lower OPEX & CAPEX
Virtual private networks
Simplified Support
•
Familiarity with the Ethernet
technology - common skill
sets already employed in
the LAN
Agenda
• MEF Overview: Introduction to ‘Ethernet Services’
• Evaluating the challenges/opportunities for Metro Ethernet
services in enterprises
• Business Benefits and Applications:
– What applications gain efficiency from Metro Ethernet?
– The business case for Metro Ethernet – why migrate from other
services?
– Attributes of Metro Ethernet Services that enable distributed
application networking
• Analyst Outlook: Market predictions for Enterprise Metro
Ethernet Services
• How the MEF is promoting Metro Ethernet Services
Business benefits and
applications
Enterprise IT initiatives & applications
Lowering Costs
Addressing
Uncertainties
• Application Integration;
extended enterprise
• New eBusinessapplications
• Facilitate better
Collaboration
• “Triple Play” voice/video/data
convergence
• Consolidate IT resource
• Server/Storage/
Network
Increasing
Productivity
Improving
Competitiveness
• Distributed data centers
• Improve responsiveness
and availability
• Resource pooling –
Grids, SAN
• Business Continuity
•
Data back-ups / Disaster
recovery
• New IT model
• Outsourced/
Outasked/
On-demand
Changing uses of IT and communications
Application moving from LAN to WAN centric
E-Commerce
Virtualization of business processes
across traditional geographic and
organizational boundaries
Untethered
Worker
Supply Chain
Workforce
Optimization
Enterprises
extend sales
reach & lower
ops cost
Customer Care
Enterprises link
remote/teleworkers
Enterprises
achieve efficient
& effective
Enterprises build collaboration
virtual contact
center operations
Enterprises
outsource
“context”
function
Vertical Market Applications
Distributed & Bandwidth Intensive
Education/
Research
Retail/
Consumer
• CRM
• Supply
• Grid
Computing Chain
Management
• Imaging
• Kiosk
• Visual• Multichanne
ization
l retailing
• E-Learning
• Trading
• Multimedia partner
collaboration
Financial
Services
• CRM
• E-Learning
• Smart
Branch
• Data warehousing
• Outsourcing
Government
Manufacturing
• eGovernment
• Workforce
Optimization
• E-Learning
• eCitizen
• Record
management
• ERP
• Supply
Chain
Management
• E-Learning
• Product data
Management
• Collaborativ
e product
Design
Media/
Entertainment
• Digital
publishing
• Digital
Media
delivery
• Digital
asset
management
• Digital
archiving
Why migrate from other services?
Technology
Flexibility
• Based upon Ubiquitous Ethernet
“Plug-and-Play” Technology
• Transparent transport simplifies
network architecture
• Guaranteed Bandwidth with Ability
to Burst
• Clear migration path – leverages
existing Ethernet protocol deployment
Value
• Less expensive alternative to private
line, FR/ATM communication networks
• Enables Enterprises to deploy new
applications quickly & easily with
minimal capital investment
• Leverage existing human capital – no
new training is required
• Future viability of Ethernet technology
• Significant CPE Cost Savings
• Flexible, reliable, high-capacity solution
No Rigid Bandwidth Limitations
• Provides Flexible connectivity site-bysite (e.g. Multipoint L2 VPN)
• Multiple service classes per application
• Allows Enterprises to support new
applications including:
- Voice, Video, IP, Multicast etc.
Metro
Ethernet
Scalability
• Supports scalable bandwidth access –
from 1 Mbps to 10Gbps and beyond …
• Simple migration to higher performance
without disruption
• Highly reliable carrier-class services
with guaranteed performance
• Secure communications for mission
critical applications
Case Study: Healthcare Provider
Key requirements
• Reliably transport and protect patient data and
high-resolution images (X-rays, CAT scans,
and MRIs) between sites and across town.
•
•
•
•
•
Accuracy of image
Urgency of transfer – “virtually uninterrupted”
Security (highly personal)
Scalability
Picture Archiving and Communication – L-Sping
Images are 100 Mbytes and more in size
Hospital A
LL
Suburban Analysis Lab
Mode of operation before migration
• A local health system with three locations
• Lacking high-speed data connection to each facility
• <10M to all sites currently via leased line and frame circuits
• Limited budget and IT staff
• Multiple LAN environments operating independently
LL
Hospital B
LL
Hospital C
Case Study: Healthcare Provider
Case Study Metro Ethernet Solution
• Secure, flexible, scaleable, high-speed access
•
•
•
delivery of patient data and medical images
• Attributes can be enhanced:
Bandwidth; Service Classes/SLA (QoS);
Security (add IDS,...)
Scaleable architecture that can grow smoothly
as applications and demand increase
• Introduce new applications over time
Hospital locations can communicate among
sites and to lab
Metro Ethernet Solution costs less than one
third of Frame Relay
• Metro Ethernet (100 Mbps, 1GbE max)
• TCO (1 yr): $20.4 K, $0.2/Kb/yr;
• compare with FR (45 Mbit/s max)
• TCO (1 yr): $63 K $1.4/Kb/yr
Hospital A
100 Mbit/s
METRO
ETHERNET
Hospital B
100 Mbit/s
Hospital C
Suburban Analysis Lab
Metro Ethernet Services
Mark Fishburn
MEF, Chairman of the Board
[email protected]
Metro Ethernet Services
E-Line Service
• Used to create
– Private Line Services
– Virtual Private Line Services
E-LAN Service
• used to create
– Private LAN Services
– Virtual Private LAN Services
Examples of Service Attributes
Bandwidth Profile: Defines the way in which less
than the full physical bandwidth of UNI can utilized
by the subscriber.
Committed Info Rate (CIR), Excess Info Rate (EIR)
Service Multiplexing: Multiple EVCs accessible at a
single UNI. Reach multiple destinations across the
MEN via a single UNI, e.g., a Gigabit Ethernet UNI.
IWF
IWF
Interworking Function: Non-Ethernet
services via an Interworking Function
(IWF), e.g., TDM over Ethernet
Agenda
• MEF Overview: Introduction to ‘Ethernet Services’
• Evaluating the challenges/opportunities for Metro Ethernet
services in enterprises
• Business Benefits and Applications:
– What applications gain efficiency from Metro Ethernet?
– The business case for Metro Ethernet – why migrate from other
services?
– Attributes of Metro Ethernet Services that enable distributed
application networking
• Analyst Outlook: Market predictions for Enterprise Metro
Ethernet Services
• How the MEF is promoting Metro Ethernet Services
Market predictions for Enterprise
Metro Ethernet Services
Pat Matthews
Senior Analyst, Yankee Group
[email protected]
Worldwide Metro Ethernet
Forecast
Worldwide Metro Ethernet Revenue Forecast
8,000.00
Metro Ethernet
CAGR*: 50%
7,000.00
*Forecast Excludes Ethernet
Internet Access
Revenue USD Millions
6,000.00
5,000.00
4,000.00
3,000.00
2,000.00
1,000.00
Total Revenue Metro Ethernet:
PT-PT, PT-MP, Any-to-Any
0.00
2002
2003
2004
2005
2006
2007
Source: Yankee Group
Worldwide Metro Ethernet
Forecast
Worldwide Metro Eternet Revenue Forecast
8,000.00
7,000.00
Metro Ethernet
CAGR: 50%
Revenue USD Millions
6,000.00
5,000.00
Total Revenue Metro Ethernet: PT-PT, PT-MP,
Any-to-Any
4,000.00
3,000.00
2,000.00
* Forecast excludes
Ethernet Internet
access
1,000.00
0.00
2002
2003
2004
2005
2006
2007
Source: Yankee Group
Total FR, ATM, and Local PL
vs. Metro Ethernet
Total Worldwide Frame Relay, ATM, and Local Private Line Forecasts vs. Metro Ethernet
70,000.00
16%
14%
69,500.00
Revenue USD Millions
12%
10%
69,000.00
Total Revenue for FR, ATM, and Leased/Private Line
Ethernet as % of Total Revenue
8%
68,500.00
6%
4%
68,000.00
2%
67,500.00
0%
2002
2003
2004
2005
2006
2007
Source: Yankee Group
Note: Metro Ethernet
still only ~15% of the
market in 2007
Ethernet’s capacity benefits
surpass its cost savings
Which of the following are Ethernet benefits
compared to traditional data services? (Select 1-5 for each item)
Beneficial (top 2)
Not beneficial (bottom 2)
• 80% of respondents rank
scalable and higher capacity
as best benefits of Ethernet
Higher capacity
Improved reliability
Scalable capacity
• 62% rank cost savings as
best benefit
Increased performance
Ability to support new
services
Easy IT handoff
– 7% say savings is not a benefit
Reduced staff / OPEX
• Reliability and performance
ranked high, too
Faster provisioning
Reduced capital
expenditures
0
20
40
60
80
100
Percentage of respondents (n=144)
Source: Yankee Group
Conclusions
• Metro Ethernet today is where IP VPN was three years ago:
services need to be clearly delineated, standards need to be
solidified, and customers need to understand the ROI
• Transition to this technology will need to be painless at every step
• Customers need to understand that they will not have to migrate
again in two years
• In the long run, EPL and EIA will not be enough—WAN replacement
is key for the service’s financial sustainability
• Ethernet will have a significant share of the metro market in five to
seven years
Agenda
• MEF Overview: Introduction to ‘Ethernet Services’
• Evaluating the challenges/opportunities for Metro Ethernet
services in enterprises
• Business Benefits and Applications:
– What applications gain efficiency from Metro Ethernet?
– The business case for Metro Ethernet – why migrate from other
services?
– Attributes of Metro Ethernet Services that enable distributed
application networking
• Analyst Outlook: Market predictions for Enterprise Metro
Ethernet Services
• How the MEF is promoting Metro Ethernet Services
Agenda
Over to you:
Q&A
References
• Metro Ethernet Services – A Technical Overview
– http://www.metroethernetforum.org/metro-ethernet-services.pdf
• Metro Ethernet Networks – A Technical Overview
– http://www.metroethernetforum.org/PDFs/WhitePapers/metro-ethernetnetworks.pdf
• Metro Ethernet Case Studies
– http://www.metroethernetforum.org/ME_CaseStudies.htm
• Metro Ethernet Forum Frequently Asked Questions
– http://www.metroethernetforum.org/MEF_FAQ061702_Final.pdf
• Yankee Group’s Optical Ethernet report
– http://www.yankeegroup.com/public/home/research_showcase.jsp?ID=10480
• An archive of this Webinar can be found at
–
http://invite.Mshow.com/signon.asp?Cobrand=100&usertype=0&ShowNum=137967%20