Transcript Web 2.0 - bYTEBoss

Web 2.0 Definition?!
Web 2.0 is the network as platform (Cloud
computing), spanning all connected devices (The
Internet of Things); Web 2.0 applications are those
that make the most of the intrinsic advantages of
that platform: delivering software as a continuallyupdated service (perpetual beta) that gets better the
more people use it (network effects), consuming
and remixing data from multiple sources (mashup),
including individual users, while providing their own
data and services in a form that allows remixing by
others, creating network effects through an
"architecture of participation," and going beyond the
page metaphor of Web 1.0 to deliver rich user
experiences (using AJAX etc.).
http://radar.oreilly.com/archives/2005/10/web_20_compact_definition.html
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Perpetual Beta
• Web vs. client/server applications
• Deployment – Single site
• User training – No chance
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BitTorrent
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Peer-to-peer
IP/copyright issues
http://vimeo.com/15228767
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Mashup: GIS Mapping and Data
• remixing data from multiple sources
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http://maps.google.com/maps/ms?hl=en&ie=UTF8&msa=0&msid=106212521568035882004.00045bb7819236c3696ea&t=h&ll=33.885807,-117.746658&spn=0.199507,0.33989&z=11&source=embed
Enterprise Mashup
A mashup is a Web page or application that uses and combines
data, presentation or functionality from two or more sources to
create new services. The main characteristics of the mashup are
combination, visualization, and aggregation. It often makes
existing data more useful.
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Moving from Web 1.0 to Web 2.0
Source: http://oreilly.com/web2/excerpts/web2-architectures/chapter-3.html
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http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
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Principles
• Harnessing Collective Intelligence
– Data is the next Intel inside. (NavTeq Onboard – Map
data used by MapQuest)
– Blogging and the wisdom of crowds (crowd sourcing).
• Services, not packaged software, with costeffective scalability (cloud computing).
• Control over unique, hard-to-recreate data sources
that get richer as more people use them.
• Software above the level of a single device.
• Lightweight user interfaces, development models,
and business models. (Web-based, Mobile Apps)
• Leveraging the long tail through customer selfservice.
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Principles
• The web as platform.
– Leverage customer-self service and algorithmic
data management to reach out to the entire web, to
the edges and not just the center, to the long tail
and not just the head.
– The service automatically gets better the more
people use it. (e.g., BitTorrent) - Peer-to-peer
– Network effects (network externality) from user
contributions are the key to market dominance in
the Web 2.0 era.
– Decentralized architecture.
– The wisdom of the crowd.
– We, the media. (You! Time the man of the year
2006). Trusting users as co-developers.
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Reductionist view of Web 2.0
• Read and write
• Writing by everyone
http://oreilly.com/pub/a/web2/excerpts/web2-architectures/chapter-3.html?page=3
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Social Technographics Ladder
http://blogs.forrester.com/category/social_technographics
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Pinterest.com
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Foursquare
Spotify
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Social Network Marketing/
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Long Tail
http://en.wikipedia.org/wiki/Long_Tail
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Pure Players vs. Physical Retailers
http://www.wired.com/wired/images.html?issue=12.10&topic=tail&img=1
http://www.wired.com/wired/archive/12.10/tail_pr.html
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Product Variety Comparison for Internet and Brick-and-Mortar Channels
The unlimited “shelf space” of the Internet.
Free:The Future of a Radical Price, Chris Anderson
Product Category
Large Online
Retailer
Typical Large
Brick-and-Mortar Store
Books
CDs
DVDs
3,000,000
250,000
18,000
40,000 – 100,000
5,000 – 15,000
500 – 3,000
Digital Cameras
213
36
Portable MP3
players
128
16
Flatbed Scanners
171
13
http://www.heinz.cmu.edu/~mds/smr.pdf
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Songs available
at Rhapsody
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Product not available in
offline retail stores
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Changing “Demand Curve”
• The total volume of low popularity items exceeds
the volume of high popularity items.
• Why? Search Cost, Carrying Cost, Niche
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Shifting Demand down the Long Tail
• Netflix data shows shifting demand down the Long Tail
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Online Resources
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http://www.longtail.com/the_long_tail/
http://en.wikipedia.org/wiki/The_Long_Tail
Why $o.oois the future of business
[PDF] FREE: The Future of Radical Price
Creative Common: Sci-Fi's Cory Doctorow
Separates Self-Publishing Fact From Fiction
(PodCast)
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Tagging and Word Cloud
• Word clouds at http://www.wordle.net/
• Created based on part of Web 2.0 entry in Wikipedia. Words such as
Web, user, may were removed manually.
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Photo Tagging
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http://www.cnn.com/2010/TECH/social.media/10/25/glasto.tag.world.record/index.html?hpt=C2
http://glastonbury.orange.co.uk/glastotag/
http://www.facebook.com/photo.php?fbid=452346728475&set=a.452346678475.250852.65971847
5&ref=fbx_album
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YouTube: Folksonomy & Viral Marketing
• http://www.youtube.com/watch?v=UdKVjHg1FSE (My database tutorial)
• An example of a viral video by the band OK Go.
http://www.youtube.com/watch?v=qybUFnY7Y
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Evolution of Web 1.0 to 2.0
Media
Contributor
Video
Purpose
Everyone
Wikipedia
YouTube
Sound
Collaborate
Customer
Podcast
Participate/
Connect
RSS
Tagging
Photo
Employee
Distribute/
Share
Developer
Create/
Publish
Flickr
Text
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Content/App.
Web API/ Web
services
XML:
Microformat
Web Apps.:
Dynamic
Web Site
HTML:
Contents
(Static Sites)
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Building Blocks for Web 2.X
Social
Layer
MySpace
FaceBook
Twitter
Wikipedia
Blog
Rich Internet Applications
AdSense
User interface
Layer
AJAX
Zillow
Widget
Enterprise
agility
SOE
Business
Process Layer
SaaS
RSS
Information
Layer
MashUp
Wiki
Technology
Layer
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Business
Layer
Web
services
XML
BPEL &
BPMS
Technical
SOA
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http://www.rossdawsonblog.com/Web2_Framework.pdf
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http://rossdawsonblog.com/weblog/archives/2007/05/launching_the_w.html
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http://hinchcliffe.org/img/web2architectureofparticipation.png
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Source: http://blogs.zdnet.com/Hinchcliffe/?p=71
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• dsdfsd
Conversation
Prism
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Reach and Richness
• The concept of the reach and richness originated from
reach and range of the infrastructure services, first
proposed by Peter Keen.
• Weill & Broadbent defined “reach” as the capability of
connecting to anyone, anywhere, while “range” refers
to business activities which can be accomplished and
shared automatically and seamlessly across every level
of the reach.
• Extended into the digitized market network Evans &
Wurster, define “reach” as the number of people
connected and “richness” as quality of information
processed.
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Richness (Depth) and Reach (Broad)
Source: Strategy and the New Economics of Information
by Philip B. Evans and Thomas S. Wurster, HBR, September 1997.
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Collaboration Rules
Source: Philip Evans, Bob Wolf, “Collaboration Rules,” Harvard Business Review, Jul 01, 2005
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The man, or rather machine of the year is the computer in the
Time magazine in 1982!
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Dec. 25, 2006
http://www.time.com/time/magazine/article/0,9171,1569514,00.html
http://www.time.com/time/covers/0,16641,20061225,00.html
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Dec. 25, 2006
We!
http://www.time.com/time/magazine/article/0,9171,1569514,00.html
http://www.time.com/time/covers/0,16641,20061225,00.html
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