Transcript Mobile Computing Applications

Ch 2. Mobile Computing Applications
Myungchul Kim
[email protected]
2. Mobile Computing Applications
• Overview
and Mobile Messaging Services
• M-Commerce, M-Portals, M-CRM, MSCM
• Specialized Mobile Applications and
Examples
Types of Mobile Computing Applications
•
•
•
•
Wireless messaging services
Wireless websites and mobile portals
Mobile e-commerce and its variants
Mobile customer relationship management
systems (M-CRM)
• Mobile supply chain management systems (MSCM)
• Specialized applications involving mobile agents
and wireless sensor networks
High Level EB Architecture
Local Resources
Back-end Integration
Business layer
Front-end Integration
DB
APP
External
(Trading Partner)
Resources
DB
External
Partner
Network
APP
Consumers
Business
Business
SMS Architecture
E-Mail
Mobile
Switching
Center
(MSC)
HLR
SMSC
Internet
Voice
mail
web
Blackberry Architecture
Email
Service
Mobile
Switching Internet
Center
(MSC)
Blackberry
Handhelds
Mobile
Data
Service
E-Mail
Applications
Corporate BlackBerry
Firewall Enterprise
Server
MMS Architecture
E-Mail
Mobile
Switching
Center
(MSC)
Voice
mail
MMS
Server
Internet
Web
Pictures
Other
Content
Online PURCHASING (E-Procurement)
Pre-Purchase Activities
•Product search and discovery
•Comparison shopping and product selection
•Negotiation of terms (price, delivery time)
Purchase Consummation
•Placement of order
•Authorization of payment
•Receipt of product
E-procurement
Do everything
Electronically
Post-Purchase Activities
•Settlement of payment disputes
•Resolution of quality issues (e.g., return policies)
•Customer questions and answers
High Level Online Purchasing Architecture
Seller
Buyers
Local
Processing
Back-end Integration
Business layer
Front-end Integration
Home
Pages
Catalog
Order
processing,
Inventory,
payment
External
Supplier
Resources
Catalogs
External
Partner
Network
Order
processing,
Inventory,
payment
Business
Positional and Voice Commerce
Voice Over IP
Computer+
GPS
Data Network
Wireless
Phone+GPS
Wireless
Phone
Network
Feature
Server
GIS/Map
Voice
Portal
Application
Server
Wireless Phone
Partner
APPs
Network
DBs
Portals
Search
Engine
Portal
(View
Integration)
Reference
tools
WebNews
advertising
Communicati
on
Facilities
News
News
Shopping
and
Back-end
systems
What Mobile Portals Can Provide
The following content provided by the portals can benefit
from wireless access
• Product and service information
• Travel reservations
• Advertising
• Alerts and notifications
• Remote monitoring
• Personal information management (PIM)
• Location-based services
• Telematics
• Wireless gaming
Mobile Portal Architecture
Portal Users
Local Content Providers
Back-end Integration
Business layer
Front-end Integration
DB
Portal Site
APP
External
Content
Providers
External
Partner
Network
DB
APP
Customer Relationship Management
Business
Relationship
Management
Partner
Relationship
Management
Supplier
Relationship
Management
Customer
Relationship
Management
How Mobility can Help Customer
Relationship Management
CRM systems can benefit from wireless access and result
in increased revenues, entrance into new markets,
improved quality and higher customer loyalty. The
particular functions impacted by mobility are: :
• Advertising and marketing campaigns
• Sales force automation (SFA) functionality
• Order entry and order status
• Customer service and support
• Field force automation (FFA) functionality
Mobile CRM Architecture
CRM Sever
Local Resources
DB
Back-end Integration
Business layer
( Business rules, mining, reporting)
Front-end Integration
CRM Users
Customer
Database
APP
External
(Trading Partner)
Resources
External
Partner
Network
DB
APP
Service Providers
Business Processes
BSP
(e.g.,delivery)
ASP
Applications
eCommerce middleware, Other
middleware, System software
ISP
(Internet
Service Providers)
NSP
(Network
Service providers)
Web Services
Networks
Platform
service
provider
(PSP)
Mobile Supply Chains
procurement of materials
transformation of
materials into
intermediate and
finished products
Supplier
Distributer
Manufacturer
distribution of finished
products to customers
Reseller
Customer
a) Existing/Old Supply Chain
Supplier
Distributor
Manufacturer
Reseller
Customer
b) New Supply Chain
Supplier
Supplier
Manufacturer
Customer
Location Sensitive applications
• E911 services
• Search for the most relevant information
according to your location –
• Display maps and calculate routes based on
where you are located.
• Fleet tracking (limo services)
• Advertising and notification services
relevant to the user’s location.
• Insurance risk analysis can be conducted
based on locations.
Wireless sensor Network Applications
-Measurements at different locations
-Many monitoring applications
Not Used
X
B
A
Y
WSN
C
D
E
Access
Point
General
Network
(Corporate
LAN,
Internet)
Mobile Agent Applications
• Different class of applications in which the
application programs themselves are mobile.
• Not mobile devices over wireless networks.
• Simply stated: Agent: something that works on your
behalf
• Typical agents are mobile, autonomous, intelligent
Mobile Agent Applications (cont.)
Many possible applications of mobile agents in Ecommerce
(eMarkets)
• Personal agents to collect and present information to you in the
way you want it
• shop bots: agents that go around and shop on your behalf
• Brokers and traders can be agents that act on your behalf
• Collaborative agents can perform collaborations
• Mobile agents to support mobile ecommerce
– wireless devices may not be always connected
– mobile agents hop around finding their way over a wireless network
• Multi-agent systems for large scale trading and brokering
– Many local agents
– Local agent managers handle local agents
– multi-agent systems handle multiple local agent managers
Summary
•Mobile Messaging Services
• M-Commerce, M-Portals, M-CRM, M-SCM
• Specialized Mobile Applications and
Examples
• Case Study: Taking Sensor Networks from the
Lab to the Jungle, IEEE Computer, August
2006.