Transcript services
Applications on Wireless Platform Ulpiano Conde González 04/06/2001 -1- Agenda • TIM in Brazil • Drive forces to new applications and services • Network characteristics • Actual Applications • Future Applications • Summary 04/06/2001 -2- TIM in Brazil 04/06/2001 -3- TIM in Brazil 04/06/2001 -4- DRIVE FORCES 04/06/2001 -5- Wireless Operators Issues Success Story - Huge Subscribers Growth !! Voice tariffs falling Shift from Network Operator to Service Provider Model Application and services are the differentiator Rapid delivery of services – Time to market is key Services transparency independent of air interface Split the access (RAN) and core/application requirements Convergence of Telecom Industry (mobility) with Computer Industry (desktop computing, internet) and Media Industry (electronic publishing and entertainment) Establish new partnership and add value to the services 04/06/2001 -6- Corporate and Consumers Issues Richer application - always connected always on - multimedia -friendly user interface – easy to use - ability to personalize - flexibility - communities Network privacy and security Fully synchronized with PC based applications Efficient working tools 04/06/2001 -7- Network Requirements and Evolution 04/06/2001 -8- Mobile Network Evolution ... Services: • Voice Centric Network Architecture: • Hierarchical Switching: • TDM/Circuit • Discrete Elements • Distributed Processing 04/06/2001 Services: • Voice & Data Convergence Services: • Multimedia Applications & Content Network Architecture: • Hybrid Network Architecture: • Peer-to-Peer Switching: • Circuit + Packet • Discrete + Distributed • Distributed + Client/Server Switching: • Packet core with Circuit Gateways • Distributed • Client/Server -9- Open Packet Telephony Architecture Services Plane Traditional Switch Architecture TDM/ Circuit Switch Line Concentration Call Control Connection Control Features Digital Trunk Subsystem Common Channel Signaling Complex Administration Maintenance Billing IN Service Logic Address Resolution AAA Call Control Plane Signaling and Call Control Service Access Function Switch-Based Service Logic End to End Voice Services Call Control: SIP, H.323 Service Logic Call Logic Tool Set Definition Conversion Simulation Connection (Bearer) Control Plane Connection Negotiation Transcoding Bearer Switching Media Control: MGCP, H.248 04/06/2001 - 10 - Switching Logic Network Architecture NEW PACKET SWITCHING SERVICES AIR CIRCUIT AIR INTERFACE INTERFACE 9.6Kbps 14 Mbps Kbps SWITCHING 384 Kbps/ -2 MSC BSC HLR BGW MC RBS MSC 04/06/2001 - 11 - Actual Services and Applications 04/06/2001 - 12 - Fan of Services Future Applications , today Applications (Variety) Imaging UMTS EDGE GPRS 2G Multimedia can be used to enhance many existing services Create a great opportunity to differentiate services 04/06/2001 - 13 - TIM at ELECTIONS (TIM OFFICE) AXE10 D T I Radio Base Station Applied in the last election in Florianopolis Used in 24% of the electronic ballot boxes All information were sent in 10 minutes 04/06/2001 - 14 - TRE Wireless Portal Portal Services Personal Communications Content E-commerce Voice dialling Portal Personal directory Location Based Services Unified Messaging Advertising Personal schedule Mobile Banking Electronic Bill Payment 04/06/2001 - 15 - Future Services and Applications 04/06/2001 - 16 - The applications are unlimited…. Location Based Service E-mail Multimedia “Wireless” Electronic Post Card Telemetry Music (CD Quality) Interactive News 04/06/2001 Wireless office ”Web-Browsing” Intranets Access - 17 - Video Conference PICTURE and VIDEO MESSAGING Eletronic Post Card, Photo or Video Shoot, download, send, receive and manipulate picture or video messages via mobile handset 04/06/2001 - 18 - Video Call Answering Deposit and retrieve a video message from the mailbox Prompt the Caller to leave a message after a busy or no answer signal 04/06/2001 - 19 - INFOTAINMENT Profile and event-driven information Push targeted advertisements Media downloads Content-rich “IVR” services 04/06/2001 - 20 - Call Management Services Interactive control and real-time manipulation of incoming calls and call-related features 04/06/2001 - 21 - Location Services 04/06/2001 - 22 - Summary • Applications and services are the differentiator • The infrastructure is the enabler • Operators have already offered data services • The IP Infrastructure investment positions the operator for 2.5G and 3G 04/06/2001 - 23 -