Transcript ECIgeneral - Enron Online: The Enron Blog

Introduction to
Enron Communications
&
ePowered Media Cast
TM
Enron Communications, Inc.
Enron Communications
Agenda-General Session
Intro to Enron Communications
The Enron Intelligent Network
ePowered Application Services
ePowered Media Cast
Questions and Answers
Confidential
Enron Communications
Enron Communications
ePowered Application
Services
Confidential
Enron Communications
Enron Corporation
• Rated by Forbes Magazine as “Most Innovative Company” in America
4 years in a row
• $31 Billion in Revenues
• Worldwide leader in deregulating industries
• Experienced in physical commodities, risk management and financial
services
• Enron Communications is a wholly owned subsidiary
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Enron Communications
Enron Communications’
world class team
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Enron Communications
Enron Communications, Inc.
New World Network Application Services Provider
Enriching the internet experience.
Building an application delivery platform that leverages our
national pure IP fiber backbone.
Delivering value to internet users with a unique business model.
– Joint development
– Collaborative distribution
– Success-based revenue sharing
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Enron Communications
Enron Communications
value proposition
• Provider of optimized high bandwidth application services
• Reliable and deterministic QoS
• Success based revenue model
• Scaleable to meet growing needs
• Rapid development and deployment of ePowered
application services
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Enron Communications
Agenda-General Session
Intro to Enron Communications
The Enron Intelligent Network
ePowered Application Services
ePowered Media Cast
Questions and Answers
Confidential
Enron Communications
Enron Intelligent Network
Infrastructure behind ePowered Application Services
Distributed Servers
Pure IPSM
Fiber Optic Network
InterAgent
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Enron Communications
Enron Intelligent Network delivers value
Feature
Benefit
Pure IPSM
Fiber Optic Network
•
•
•
•
Higher speed
Lower cost
Higher reliability
Greater scalability
Distributed
Servers
•
Maximizes network and application services
availability
Places application services “one hop” from the end
user
Lower latency
•
•
InterAgent
Middleware
•
•
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Optimizes applications for a distributed network
architecture (WAN)
Application metering
Enron Communications
Enron Intelligent Network Build-1999
Portland
Seattle
San Jose
Portland
Boise City
Houston
Chicago
New York
Salt Lake City
Washington
Dallas
New York
Las Vegas
Los Angeles
Phoenix
Dallas
San Antonio
Houston
Chicago
Los Angeles
Washington DC
•
20,000 miles of national connectivity built or
under construction
•
National network fully lit
Boston
Atlanta
Seattle
Denver
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Enron Communications
Enron Intelligent Network - 2000
Minneapolis
Seattle
Portland
Boise City
Salt Lake City
Los Angeles
Cleveland
Chicago
Cheyenne
Kansas City
Denver
San
Francisco
Kansas City
Minneapolis
Indianapolis
St. Louis
Las Vegas
Phoenix
Tucson
Albany
Syracuse
Boston
New York
Philadelphia
Washington
Charlotte
Lubbock
Dallas
Austin Houston
San Antonio
Atlanta
Jackson
Charleston
Jacksonville
New Orleans
Tampa
Phoenix
Miami
Salt Lake City
Philadelphia
New Orleans
Orlando
Tampa
Miami
Albany
Las Vegas
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Enron Communications
ePowered Application Services delivery model
Content
Provider
ISP
End
User
Enron Intelligent
Network
Internet
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Enron Communications
Metering & Revenue Sharing
Streams served are measured at edge servers. MB of content delivered to
actual end-users is the basis for all billing to upstream content providers.
$$$$$$$$$$$
Advertiser/
Promoter
Application
Service Provider
ECI
Confidential
ISP
End-User
Enron Communications
Agenda-General Session
Intro to Enron Communications
The Enron Intelligent Network
ePowered Application Services
ePowered Media Cast
Questions and Answers
Confidential
Enron Communications
ECI product development plan
Q1’99
Q2’99
Q3’99
Q4’99
Q1’00
ePowered
Applications
ePowered
Media Cast
ePowered
Applications
ePowered
Media Transport
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Enron Communications
ePowered Application Services deliver value to distribution
partners
• Deliver incremental revenue
• Drive demand for higher-speed access services
• Create differentiated product offerings
• Provide the enterprise with next generation internet
applications
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Enron Communications
Agenda-General Session
Intro to Enron Communications
The Enron Intelligent Network
ePowered Application Services
ePowered Media Cast
Questions and Answers
Confidential
Enron Communications
Current Product Introduction
ePowered Media Cast
Confidential
Enron Communications
Current streaming video offerings
“Broadcast.com talks a good game
about video on demand. But for
now, quality video over the Web is
but a pipe dream”
Forbes, March 18, 1999
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Enron Communications
What is ePowered Media Cast?
ePowered Media Cast allows YOU to
deliver high bit rate rich streaming
multimedia transparently to your
subscribers’ desktop
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Enron Communications
ePowered Media Cast
Supports
Delivers
• Live, on-demand and scheduled
events
• Usage sensitive billing, distribution &
revenue sharing
• Narrow, targeted audiences
• Ad based, subscription or pay-perview models
• Large, simultaneous audiences
• Unicast and multicast stream delivery • Bit rates from 20 kbps to 1 Mbps and
beyond
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Enron Communications
Content Distribution
EBN
ISP PoP
Customer
Site
End Station
Customer
Access Router
Content
Locator
Internet
ISP
edge
router
Content
Provider
EIN
www Server
Colocated
G2 Server
2
3
3
Distribution to
regional co-located
G2 servers
1
2
Stream
Encoder
Replication to
major G2 servers
throughout EIN
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1
Video source encoded
Live or demand program
Sent into major EIN PoP
Enron Communications
Content Delivery
EBN
3 Content
locator returns URL for
nearest G2 server
Content
Locator
4
Browser
launches
RealPlayer
to content has
2 Link
URL of content
Customer
Site
locator
ISP PoP
Internet
ISP
edge
router
End Station
Customer
Access Router
1
End user
visits Content
Provider Web site
Colocated
G2 Server
RealPlayer requests
5content
URL on local
www Server
EIN
Stream
Encoder
server
6
Content
Provider
Media stream is sent
from server to
RealPlayer
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Enron Communications
Real Broadcast Network
• Leading streaming multimedia portal
• Defacto standard for streaming multimedia technology
• Owns 85% of mediaplayer market
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Enron Communications
ePowered Media Cast
user experience
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Enron Communications
ePowered Media Cast Customer
Is a leading edge consumer of real time information, and relies upon this
information to make important business decisions.
Financial Industry Narrowcast Customer
Launch Focus
Financial industry users are leading edge consumers of continuous real-time information
They rely upon this information throughout the day to make important business decisions
This target is an early adopter of productivity technologies
68% of this target works for large companies (I.E. over 1,000 employees)
88% have PCs at work
74% use the internet at home- 88% use it at work
96% say quality is the key to their purchasing decisions
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Enron Communications
ePowered Media Cast timeline
• Showcase available 4/15
• Provides proof of concept and customer feedback
• Live service available Q2
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Enron Communications
Strategic Alliances
• Technology
• Industry Presence
• Customer Access
• Market Reach
• Content Source
RealNetworks - National leader of multimedia software
technology for IP networks.
CISCO SYSTEMS is the worldwide leader in networking solutions for the
internet.
CIENA manufactures fiber optic network solutions for
telecommunications carriers.
SUN is the leading provider of network computing systems
including workstations, servers, and thin clients.
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Enron Communications
Industry comments
Enron is the first carrier in the United States to put an
entire network in place for data. "Many people have
said they are going to do this, but Enron is really doing
it. They're putting their network where their mouth
is.”
11/98, Telephony
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Enron Communications